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2021 Digital Marketing Trends – For Every Marketing Channel


The digital marketing landscape has changed a lot over the past year.

A lot has changed in the world, so it should be no surprise that the marketing landscape has been shaken up as well.

But don’t worry, we’re going to help you expertly navigate the new year and set yourself up for marketing success in 2021. 

What Happened in 2020?

A lot. But the two events that will have the largest impact on the marketing landscape in 2021 are COVID-19 and the legal microscope that now seems to be permanently fixed on Google, Facebook, Apple, and Amazon.

COVID-19

It needs no introduction. The world was ravaged by a highly contagious virus, forcing businesses to close and forcing others to work from home. Businesses went through digital transformations overnight, adapting to a new life where little business happened in-person. 

Events moved online, retail stores threw up eCommerce platforms, and businesses scrambled to figure out how to market in this new world.

The impact of COVID-19 will continue into 2021. We’ll walk you through some implications and how you can continue to adapt. 

Distrust of Big Tech

Amazon, Facebook, Google, and Apple were all subject to antitrust hearings back in July. Facebook was sued by the FTC in December for illegal monopolization, while Google was accused of search manipulation in a similar suit the same month. 

The two of them are responsible for over 50% of all online advertising dollars. 

In addition to their bout with lawmakers regarding monopolization, Facebook is under the microscope for how they handle hate speech and misinformation on their platforms. 

You may have noticed some censoring and flagging over the last few months. Some believe Facebook should ramp up their efforts while others feel any censorship at all is unconstitutional. The conversation died down a little after the election, but was brought back to the center of attention following the events at Capitol Hill on January 7th.

It’s unlikely a great deal will change in the very near future, but you need to be prepared for shake ups in digital advertising moving forward, and wary if you’re heavily relying on a single platform.

Marketing Trends That Will Always Work

While a lot in marketing does change year to year, some things never change. We’d be remiss not to mention a few “trends” that should always be at the top of your mind when planning your annual strategy.

These aren’t the shiniest or most glamorous concepts, but in a world where everyone is chasing the latest and greatest, getting the basics right might be the best thing you do this year.

Know Your Audience Like the Back of Your Hand

Your marketing will only be as successful as your knowledge of your target audience. 

  • Who are you marketing to? 
  • What are their interests? 
  • What are their preferences? 
  • What questions do they have regarding your industry? 
  • Where do they spend their time on the internet? 
  • What are their dreams and aspirations?
  • What frustrates them?

Being able to answer these questions with confidence will prepare you for anything 2021 throws at you. If you can’t answer these questions with confidence, it either means your audience is far too broad and undefined or that you haven’t put in the time to get to know your customers.

If your audience is too broad, maybe 2021 is the year to narrow your focus.

If you just haven’t taken the time to get to know your people, consider interviewing some of your top clients, building out an ideal customer profile, and creating buyer personas for your company.

Commit to an Excellent Product / Service

Businesses that aren’t growing as planned like to point the finger at the marketing department. But in reality, a sub-par product or service is often the biggest issue with underperforming businesses.

Remarkable products and services market themselves, while promoting poor products and services only amplifies their shortcomings.

If you’ve been struggling to see growth, consider taking a look at the product /service itself in 2021. 

SEO and Content Marketing in 2021

There are a number of big SEO and content marketing headlines to be familiar with as we head into a new year.

Expertise and Trust

E-A-T (Expertise, Authority, Trust) has been a hot button topic for the last two years – and nothing is changing. Google is continuing to double down on the importance of expert content. 

The acronym has been around for quite awhile, but the community started taking it more seriously after the May 2019 update. We saw them prioritize it further with the December Core Update. 

Rest assured, authoritative content written by experts will continue to perform well – especially in spaces like health, finance, legal, or any advice on high-stakes topics (parenting, investing, home remodeling, etc…). And haphazardly written articles with little sourced evidence will continue to drop in ranking.

heathline focuses on E-A-T

Healthline, a big player in health content, does a great job of establishing E-A-T through writing expert content, always referencing medical journals, and having their pieces peer reviewed.

What to do in 2021:

  • If you rely on SEO and content marketing, make sure the content you’re producing showcases expertise, authority, and trust. Use bios that highlight relevant credentials, reference authoritative sources, and write in a way that conveys trust.
  • Seek backlinks from authoritative sources in your industry.

Core Web Vitals

Google announced in late 2020 that another core algorithm update is coming in May 2021, focused on user experience.

google's core web vitals announcement

The update will be focused on page experience as a key ranking signal. Core Web Vitals were introduced to us early next year and are designed to measure how users experience the speed, responsiveness, and visual stability of a page.

The big metrics at play are: 

  • Largest Contentful Paint: The time it takes for a page’s primary content to load. You should be looking for 2.5 seconds or faster.
  • First Input Delay: The time it takes for a user to be able to interact with a page. A good score is less than 100ms.
  • Cumulative Layout Shift: The amount of unexpected shifting of visual content on a page. A good measure is less than 0.1.

In addition to these vitals, Google will continue to prioritize page speed, safe-browsing, HTTPS protocols, and an easy browsing experience free from disruptive interstitials (like full page email signups and intrusive ads).

What to do in 2021:

  • Run your site through Google’s PageSpeed Insights to see how you score. Your overall mobile and desktop scores are important, but use the above measures to see how you stack up.
  • If your scores are less than stellar, it may be worth talking to your developer about how to make improvements.

Alternative Search Engines

Google is still the most used search engine around the world, and it’s not even close.

google market share

But as mentioned, Google has been dealt a couple recent lawsuits that call out the way their product works. One lawsuit specifically takes aim at Google’s market power and ability to push specific sites and services within search results.

It’s unclear how much these lawsuits will impact Google, but it’s worth being familiar with other search engines should any of their use skyrocket this year.

Thankfully, most search engines use similar signals for ranking. So if Yahoo or Bing were to grow in use this year, it’s likely you would see similar organic traffic. Nonetheless, you should be aware.

What to do in 2021:

  • Be aware of other search engines and how you rank on them. A few to take note of are Bing, Yahoo, DuckDuckGo, and Yandex. 
  • Consider setting up Bing Webmaster tools to keep eyes on your rankings and traffic from Bing.

Digital Advertising in 2021

Digital advertising platforms could be in for a shaky year. The two largest advertising platforms on the web, Facebook (who owns Instagram) and Google, were both hit with lawsuits as 2020 came to a close.

As mentioned, we don’t know exactly what – if anything – will happen as a result, but marketers should be ready for potential shake ups. 

If you invest primarily with Facebook or Google, one alternative is programmatic advertising.

In short, programmatic advertising is a way of using artificial intelligence and machine learning to buy digital display and banner ads across the web through real-time bidding, without negotiating directly with publishers.

For years it was too expensive for smaller businesses, but it has become more affordable. It’s a great alternative for digital advertising if you’re nervous about Google’s Display Network or you’re considering another Facebook boycott in 2021.

What to do in 2021:

  • Have a contingency plan and be ready should lawmakers force Google or Facebook to change the way they operate.
  • Check out some of the top programmatic networks like AdRoll, Pubmatic, or TripleLift
  • Consider diversifying your digital ad spend a bit if you rely heavily on Google, Facebook, or Instagram

Social Media in 2021

Social media is becoming an increasingly interesting place. 

Last year we wrote about the rise of social media detoxes. This awareness of how social media affects our mental and emotional health has only grown since last year. 

The 2021 Hootsuite Social Trends report notes: “The smartest brands will understand where they fit into customers’ lives on social media, and they’ll find creative ways of fitting into the conversation.”

A report from Deloitte states that, to do this, brands need to “be deeply attuned to why they exist and who they are built to serve”. 

These sentiments are true even for small business. Those who promote goodwill and convey purpose driven missions will see success on social in 2021. 

To Do in 2021:

  • Audit your social media platforms and ask, “Are we conveying a sense of purpose?”
  • Consider aspirational and macro themes when piecing together your 2021 strategy.

Stay Digital

If you made a big digital pivot in 2020, keep it going in 2021. Even if things do start heading back toward “normal” later this year, it’s likely consumers’ habits and preferences will remain the same.

Even the not-so-techy folks in your audience have likely grown accustomed to ordering online, virtual appointments, and checking your website to find out your availability.

And if you began investing in digital marketing, keep it up in 2021 as well. These channels are only going to increase in opportunity for you.

Whatever You Do, Be Agile

COVID-19 tested our agility last year, and a shakeup among the biggest advertising brands has us poised for another year of potential change.

Harmony Murphy, GM of Advertising at Ebay UK, agrees that marketers need to be prepared for uncertainty. 

“While planning has always been crucial for brands, the ability to pivot is becoming increasingly important. If there’s one thing we’ve learnt this year it’s to expect the unexpected and, with brands facing lots more uncertainty in the year ahead, they should be prepared to adapt their strategies as necessary.”

Brands who adapted quickly were able to take advantage of the opportunity, while those who were slow to adapt had a tough year. Adaptation in 2020 looked like shifting marketing spend to digital, learning to use Zoom for events, and trying to figure out how to tactfully adjust our messaging in light of a pandemic.

Things changed rapidly in 2020 and there’s not much reason to believe things will slow down this year. 

So, how can you become more agile? 

  1. Nail the basics. Knowing your audience, having a premium product, and being confident in your messaging makes adapting to change much easier. You’ll know what your audience is thinking, you’ll have a loyal client base, and you’ll be more confident in how to communicate.
  2. Be aware of macro industry trends. No one could have seen COVID coming, but maybe you will see the next industry shakeup on the horizon. Keep an eye on the news and what’s happening in your industry. Ask yourself regularly, “Could this impact the way we market in the future? If things keep going like this, how can we be ahead of the curve?”
  3. Take notes from bigger brands. Smaller and mid-sized companies get the privilege of observing how bigger brands react first. We don’t have to be the first to move when change occurs. Look at the bigger players, take notes on what works, observe what doesn’t work, and use their best ideas for your own marketing.

Plan well, and be ready for anything. 

Here’s to a successful 2021.



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Internet Businesses Tips

6 Ways To Sell Your Hair Online for Extra Money


How would you like to make some extra cash? One way that you might not have thought of is to sell your hair online. There are many ways that you can sell your hair and some ways can be for a good cause.

So if you’re planning on having a new hairstyle or getting a haircut why not make some money at the same time. There are a number of legitimate online sites that will help you sell your hair and give you cash in exchange.

There is quite a demand for real hair as hairdressers use it to make wigs, extensions and other products.

I have your attention on how you can make some quick side money so let me share with you the ways to sell your hair online.

Why Do People Buy Real Hair?

There are many reasons why people buy real hair and some of reasons are as follows:

  • Being able to apply extensions, weaves and wigs to create different looks
  • Providing a protective styling method while growing their own hair.
  • To prevent damage to their own hair while using colored dyes, bleaches and heated hairstyle treatments
  • A way to still have gorgeous hairstyles using wigs while going through cancer treatment

Now that you know what some of the reasons are for people buying hair you can take this as an opportunity to sell your hair, especially if you have lovely thick quality hair. It should not be seen as something strange, why? Because your hair will grow back.

This could be a chance for you to sell your hair, donate the proceeds to charity and at the same time have your hair made into a wig for people suffering from extreme hair loss or adult and children cancer patients.

You May Also Like: 3 Ways To Get Paid To Sell Breast Milk Online

How To Sell Your Hair Online?

There are quite a few specialized hair selling sites that you can sign up to and you can even use a hair price calculator to find out how much your hair is worth.

The criteria for calculating your hair price is length, thickness, color, and hair condition otherwise known as virgin (never been heat or chemically treated), or non-virgin hair.

As hair takes a while to grow the financial benefit for cutting your hair is quite lucrative. Also, the longer and healthier your hair the more money you can make.

You now have a rough idea of what your hair is worth, sign up to a legitimate hair selling site, take clear photos of your healthy hair, place an ad and wait for the offers to come in.

Check out this too!  9 Ways to Make Money Selling Unwanted Items Online

Where To Sell Your Hair Online?

With this basic information I’m sure you would like to know what online companies will actually buy your hair. Here’s a list of online places to sell your hair.

This site is a global marketplace for legitimately buying and selling hair. HairSellOn sells all types of hair and accepts hair from as short as 5 inches in length and this includes straight, curly and dreadlocks. 

It is one of the more popular and established online hair selling sites and has a system in place to monitor and prevent any fraudulent activities.

This popular hair trading site states that it is the number one site for buying and selling human hair and has been featured on a number of national and international publications. Buy and Sell Hair is a trusted and established online business since 2010.

Another site for buying and selling hair online to make extra cash is Just Sell My Hair. You can list your ad for free and you can receive payment via PayPal.

This is another global hair selling site and they accept hair of any length this also includes gray hair. The only downside is that there is a cost for placing a listing. Prices for ads start at $12 for a one month listing.

A great place to sell your hair online is to World of Wigs. With over 55 years of wig making knowledge they provide a top quality mail order and in-store service. World of Wigs also buys hair but you will need to check regularly to see when they are open to accepting additional hair supply.

You May Also Like: Get Paid To Sell T-Shirts Online: 9 Ways To Start Your Own Business Today!

Sell Your Hair Locally

You can also sell your hair locally directly to hair salons and wig stores or on sites such as Ebay and CraigsList and other listing sites local to your country. Just make sure that when selling that you make adequate checks to prevent getting scammed.

Final Thoughts To Sell Your Hair Online

If this post on selling your hair has opened your eyes to new ways in making extra cash then I advise that you share this post with others. It’s a great way to get a new look, make some extra money and provide a helpful hair trading service.

Sell Your Hair Online for Extra Cash

 



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Internet Businesses Tips

Get Paid To Lose Weight: 3 Money-Making Smartphone Apps


Lose Weight and Earn Extra Mone

What if you could get paid to lose weight? Getting some extra cash in your pocket could be a great weight-loss motivator?

Losing weight may not seem fun to many, especially if you’re not feeling motivated enough to shed those extra pounds but there are interesting ways to help you stay on track while losing weight.

For instance, there are sites that will let you put a wager on a weight goal you set yourself and pay you when you reach that goal. 

I’ll share three smartphone apps that can help you earn extra money once you reach your ideal weight losing goal. Read on to learn how to lose weight and earn money while doing it!

DietBet offers two ways to earn money while losing weight. The first is the Kickstarter DietBet where you can compete to lose 4% of your starting weight in 28 days. 

If you reach that goal, you will be able to split the pot with other winners. Keep in mind DietBet takes a fee ranging from 10-25% from the pot. On average, the bet amount is $30.

The second is the Transformer DietBet, where you compete to lose 10% of your starting weight in six months. If you succeed, you will be able to split the pot with other winners. 

According to DietBet, winners earn $325 if they win all 6 rounds or $175 if they win round 6 on average. The cost of this bet is $25/month or $125 paid upfront.

DietBet guarantees you will never lose money if you win your bet, meaning everyone will win a share of the pot once you all reach your goal-losing weight. According to DietBet, most winners make 1.5 to 2 times their bet amount in total.

DietBet has paid out over 18 million dollars to participants who have reached their goal. According to DietBet, over 90% of DietBetters lose weight and earn extra money. Some have earned upwards of $1,000. The money pot grows as more users join. Join DietBet here.

StepBet is a great way to get paid to lose weight and achieve your fitness goals. This smartphone app is available to both iOs and Android users. All you need to do is connect your fitness tracker to the StepBet app and it will start to monitor your progress.

The StepBet program is personalized to you through your historical tracker data and once you place a wager on yourself, the app will set up Active goals and Power goals that you will need to reach each week.

You’re a winner once you hit those weekly target goals.

With StepBet, you get that extra monetary push to achieve your exercise goals. You start by setting weekly commitment goals but first of all everyone starts with a warm-up week to become familiar with game play. 

Payment is made through a points system which can easily be converted to a PayPal payout or you could use your points to place another wager on yourself. 

It must be noted that StepBet keeps 15% of the pot for non-member games but you can also join the full membership StepBet games that allows you to keep 100% of the winnings.

HealthyWage is one of the best get paid to lose weight programs out there. You can participate and win cash prizes for reaching your goal weight. 

With HealthyWage, you decide how much you want to lose, how much you want to bet per month, and how long you want to take to achieve your goal. HealthyWage will tell you what prize you will win if you succeed.

For example, if you would like to lose 20 pounds over a 6 month period, and you wager $20 per month, you will have to pay $120 total. If you lose the weight, you will get your wager amounts back plus your winnings. 

Depending on how difficult your set goal is you will be offered different amounts for your winnings. If you do not reach your goal, you lose $120.

The higher your goal and the larger your bet is, the bigger the payout reward. HealthyWage offers the biggest ROI (return on investment) but out of all three apps requires the biggest investment too. So you really need to be sure that you can commit to reaching your ultimate weight loss goal.

You can choose to pay your entire bet amount at once or once per month for the duration of your bet. 

If you lose the weight, they will pay you your wager amounts back plus your winnings at the end of the challenge. Your prize will depend on how much you wager and on your personal data.

HealthyWage pays you promptly via check or PayPal. Join HealthyWage here.

Final Thoughts on Earning Cash to Lose Weight

If you want to get paid to shed those extra pounds, these three companies can help motivate you to make some money off your own weight loss. 

Why not give one of these smartphone apps a try and see if you can lose those few extra pounds. You could end up gaining some extra money in your purse if you achieve your weight loss goal!

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