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Content curation for internal communications: your go-to guide for success


If you’re in charge of your company’s communications, you have a lot on your plate at all times.

You’re handling media relationships, working with your social media team, and monitoring news about your company. You’re also making sure your communications are crisis-ready if needs be.

As we’ve already talked about, you can use content curation to make the job of your communications team significantly easier. With it, you can build a foundation that’s easy to use and allows you to work more efficiently.

There’s even better news: you can use content curation for internal communications, too.

This includes:

  • Engaging your employees
  • Turning employees into company advocates
  • Defining and promoting your company vision internally
  • Sharing industry trends
  • Publishing and promoting company news internally

In this guide, we’re diving into the benefits of content curation for internal communication and tips on creating a central hub for all your internal communication needs.

Benefits of content curation for internal communication

Content curation gained its popularity as a strategy of sharing content from other people and/or companies on social media.

However, it’s an act of selecting, editing, and sharing third-party content with your target audience—and that audience can simply be your company staff.

Here’s how this translates into benefits for your team and the rest of the company.

Build the ultimate place for all company-related content

If news about awards, company updates, or new jobs get sent around the company through emails and instant messages, no one can ever be sure they have the most recent and relevant version of the news.

With content curation, you can regularly add most recent content, update the existing one, and remove outdated pieces. This way, every employee will have the access to the latest:

  • Version of the company values and vision
  • Active job listings
  • Currently scheduled company events
  • New hires
  • Active campaigns and promotions
  • Press coverage
  • Team building plans and ideas

Here’s how an active job listings page might look like:

Having this central hub of internal news and company’s focus will give everyone confidence and peace of mind.

Reduce the time spent on emails

If you’re sending emails or direct messages when sharing a piece of news or asking for a more recent version of an internal company update, you’ll love content curation.

Consider this: sending that message means you have to step away from your work. It also makes your message recipient step away from theirs. This jumping between tasks is called context switching, and it can take up to 25 minutes to resume a task after interruption.

(Image source)

Another downside of sending one message or email after the other? An inbox full of links that’s hard to navigate and makes focusing on the most important work even harder.

With a one-stop solution—a platform with curated content that the right people can reference at the right time—everyone can be more productive and spend less time chasing the right piece of information.

Drive genuine employee advocacy

When your employees know they’re being looked after and kept up to date, they become your company’s ambassador.

Employee advocacy is a winning approach for everyone: engaged employees increase company’s profitability, perform better, and bring more empathy to the workplace.

With content curation, you can keep your employees consistently updated and up-to-speed on everything that’s relevant to their team. In return, they may become more engaged with their own audiences when talking about their work, and help you:

  • With lead generation and sales
  • Recruit top talent
  • Distribute your company’s content
  • Spread the word about causes your company participates in

Want to know more? Make sure to check out this guide on content curation and employee advocacy.

How to curate content for internal communications

You know the why behind content curation for your internal communication processes. In this section, let’s go over some key steps to make content curation easy.

We’ll show you some key features of Scoop.it that will give you the flexibility and efficiency you need.

Build the right topics/content hubs

In the previous section, we’ve mentioned some main areas where content curation can help you keep your company up-to-date. Here’s what this would look like in practice.

Let’s say you’re a software company with 300 employees. Some of your internal communication content hubs might be:

  • Company Culture: add pages and supporting documents about mission statement, vision, and values
  • Product Roadmap: add resources like internal wiki discussions, product mockups, etc. to showcase what’s coming up next
  • We’re Hiring: links to all currently active job postings
  • New Hires: links to profiles and about pages of all new hires from the last 3-6 months
  • Recent Press: links to all articles, videos, podcasts etc. where your company was featured over the last 3 months

In Scoop.it, topics are simply individual pages you can use to group various curated content around a single category. In this use case, you’d create one page per bullet point above, just like this:

The above listed topics should be available to all employees of your company, but there may be cases when certain topics are only relevant and important for specific teams and roles. In each topic’s settings, you can set this up to be as specific as you need it:

Add and review content regularly

Remember that your curated content for internal communication will only be valuable if it’s correct and updated at the time it reaches your employees.

In other words, curating content for this purpose isn’t a one-and-done activity. Instead, make sure you do regular review and maintenance of this content.

For example:

  • Add a recurring task (at least every 2 weeks) to your calendar to review all your topics, remove any updated content, and add most recent versions
  • Publish a simple way for employees to reach out to you in case they notice an expired link or outdated information so you can address it, without it overwhelming your inbox

Bonus tip: You can add members of your team or other employees as authorized curators to a specific topic. This is especially helpful when you need input from other team leads or executives and it will save time both for you and them!

In Scoop.it, this is easy to do in topic settings under Teams:

Share with the right people

Even the best internally curated content won’t be helpful if no one uses your centralized system and keeps emailing you for latest company updates.

In other words, using a tool like Scoop.it as the main place to retrieve important information must become a habit for everyone.

Scoop.it makes it easy for you to help with this process in several ways:

  • Embed your Scoop.it topics on your intranet. This way, everyone can simply bookmark pages most relevant to them and access them at any time.
  • Integrate Scoop.it with networks like Yammer. This makes it easy for employees to communicate as usual, while adding insights and relevant links from relevant topics.
  • Send company-wide or team-specific internal newsletter with the essential updates. This way, your employees can get used to regular, scheduled updates and know they’re always equipped with the most important information.

Measure and keep improving

Finally, you can track all your internal communication efforts in Scoop.it and find opportunities for improvement as you go.

In the Analytics section of each topic page, you can find metrics such as:

  • Overall views, visitors, scoops, reactions, followers, and curators
  • Reach (daily, weekly, monthly), trends over time, location-specific metrics (great if you have remote workers or multiple offices)
  • Engagement such as reactions and followers
  • Top curators (great if you have multiple contributors to your topic pages)
  • Data from Google Analytics

You can also export reports for specific time ranges and metrics, which is useful if you’re meeting with others involved in your internal communications.

Level up your internal communications process

Thanks to content curation, you can have an empowered, confident, always up-to-date workforce.

This will help everyone understand upcoming trends, news, and company growth. It will also bring everyone on the same page when it comes to company values, mission, and big goals going forward.

Want to see how you can do this with Scoop.it? Get a demo of Scoop.it Enterprise and get started within minutes.

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Internet Businesses Tips

Top 6 Ways To Answer Questions and Make Money Online


Top 6 Ways To Answer Questions and Make Money Online

Have knowledge in a certain area? These sites will pay you money to answer questions via text message, live chat, or email depending on which site you sign up with. You should consider these sites as an extra source of income.

How Does It Work?

You can make money online answering questions posted by users on various sites depending on which site you sign up with. After you register someone will ask a question and you will get paid for providing the answer, simple as that.

Other sites let you take calls from people, or through text messages using your phone.

Some sites only hire experts from the U.S. and others hire from other countries around the world. A few of these sites require that you complete an online application or/and a profile. And some allow you to sign up and get started right away.

What Qualifications Do You Need to Answer Questions?

The most important qualification you need to have is your knowledge in a field or more to answer questions online or via phone. If you have also good research skills, then you can be able to research various topics on the internet to find answers to respective questions and earn more money.

  • You will need a phone if you want to answer questions via phone as some sites let you answer user’s questions via phone.
  • Some sites require that you have credentials for your area of expertise. You may need to verify your credentials which can vary by category.

You May Also Like: Best 10 Online Chat Jobs You Can Do from Home  

Top 6 Ways To Make Money Online by Answering Questions

Are you knowledgeable about a particular topic or more and interested in getting paid for sharing your knowledge? Then there are sites that will pay you for your answers to user’s questions on these sites. You can sign up with the following top answer and question sites for making money online by answering user’s questions.

Web Answers 

Web Answers is a question and answer website where you get paid. The site pays through the AdSense revenue sharing model. You get paid based on how much traffic your answer receives.

There is no application process to sign up. Once you sign up with the site, you can start answering questions right away. You must answer 50 questions before you become eligible to start earning through the Google AdSense program.

If your answer is chosen as the “Best Answer” by the questioner, you will earn royalties through advertising on that question and answer thread. WebAnswer also pays you to ask questions. You also earn from your ads that are displayed on other pages.

JustAnswer 

This is a website that lets people post many different kinds of questions including health, home improvement, tech support, and others. You need to register on the site for free to be able to answer users’ questions. The site pays 25%-50% of what the person is willing to pay for the answer.

Just Answer hires experts in many areas. If you fit in one of these lists of categories, then fill out an application. You will need to verify your credentials for your area of expertise before you can start earning money for answering questions in your field. You get paid via PayPal and the minimum payout threshold is $20.

Ether 

If you are an expert in any field, then you can make money by selling what you say to others via phone or through email on Ether. When you sign up as an expert on the site, you get your Ether phone number 1-888-My Ether (an 8-digit extension that is unique to you).
Then set it to forward calls to your actual phone number such as your cell, home, and work number. It is free to get your Ether phone number and takes 2 minutes to set it up.

You set your rate per minute/hour/call. You can set the hours to take calls when you want to. Your phone only rings when people have prepaid your rate. Ether takes 15% commission off your earnings and sends you your money via direct deposit or check.

Createpool 

Createpool is an online marketplace for information that allows you to make money sharing your skills and knowledge online. They pay out using checks (in the US) and PayPal. So, become an expert if you want to get paid money for answering questions online via this site.

PrestoExperts 

You can make money as a freelance expert at PrestoExperts. You will be required to create your profile to list your qualifications, education, specialties, and any other information you would like your potential clients to know. PrestoExperts allows you the flexibility to work on your own time and at your own pace. You set your own fees for freelance work you accept. If you provide good service, you will earn high ratings from clients.

Experts 123 

You can make cash by responding to questions as an expert via this website. This site pays you a portion of earnings earned from your answers through a revenue share plan. You earn money via a revenue-sharing model by answering users’ questions on this site. Payments are made via PayPal.

How Much Money Can You Make Answering Questions Online?

There is no limit to how much money you can make by answering questions online. You will not get rich by answering questions online but if you have expertise in an area or more and have some time to answer user’s questions, you can earn some extra cash every month doing it. How much money you can make depends on your expertise, how much time you put in, and which site or sites you have registered on.

Summary

More and more people are signing up for these sites for making money online because it is fun and one of the easiest ways to earn extra cash.



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Should You Invest in SEO? 3 Questions to Ask Yourself


SEO is a viable marketing channel. There’s not much debate about this.

Even if you don’t know much about SEO, you’ve probably heard of it or seem some stats like:

But are all of those searches looking for your services? Or are they looking for an explanation of Wall Street Reddit? Or for dinner recipes?

These questions lead to bigger ones like, is SEO worth the investment for your business?

We’re big proponents of SEO here at Engenius, but it’s true that SEO doesn’t benefit all business equally. 

We’re going to help you gain clarity by walking through:

  • What to consider when making any marketing investment
  • The 3 questions to ask when evaluating SEO
  • How to forecast potential ROI from SEO for your business
  • 3 reasons why you definitely should not invest in SEO

…And a lot more. 

Should You Invest in SEO?

A lot of digital marketers and agencies would say yes – absolutely – no questions asked. But the reality is that every business is not created equal. No two industries are the same. 

Why Invest in Any Marketing Channel?

Before evaluating an SEO investment, let’s talk about how to make a decision for any marketing investment. 

The ultimate goal of marketing should be to acquire customers at a lower cost than the revenues they bring in. 

Sure there are plenty of other goals and objectives of marketing, but if they’re not ultimately leading to acquiring customers, then it’s unlikely your business will profit (unless it’s a non-profit). So if the goal of marketing is to bring on customers in a profitable manner, then the goal of investing in a marketing channel is the same. 

The channels that lead to the lowest acquisition costs and the highest lifetime customer value are the best channels for your business.  

Or in other words, the best marketing channels are those that give you the highest returns on investment.

clv to cac ratio

But how can you determine which channels will lead to the highest return on investment?

  1. Start with educated assumptions (consider your audience and competition)
  2. Start testing
  3. Measure
  4. Evaluate

You don’t have to start throwing stuff at a wall to see what sticks. Make educated assumptions up front.

For example, if you’re looking to market a new product to the elderly, you can go ahead and cross TikTok and Snapchat advertising off your list. You won’t find many elderly there. Look to see what your competitors in the market are doing. Replicating their exact tactics probably isn’t the best move, but it should at minimum give you some direction.

Once you’ve got some direction, you start investing and testing. Thanks to the nature of digital marketing, you should be able to accurately measure your returns. After 6 months or so, if tackled in the right way by proven experts, you should be able to gauge a channel’s effectiveness.

Note: If the channel is executed by an intern or an office manager and you don’t see results after six months, it doesn’t mean the channel isn’t viable. Find a professional before you cross it off the list.

How to Determine if SEO is a Good Investment?

Now that we have a good understanding of marketing goals, let’s evaluate SEO.

SEO is the process of optimizing pages on your website to rank highly on search engines with the ultimate goal of converting searchers into customers.

There are three questions we’ll ask to help us evaluate the investment:

  1. Is there demand for my product or service?
  2. Is there potential ROI to justify the investment?
  3. Am I positioned for SEO to benefit my business?

#1. Is there demand for my product or service?

The nature of search engines is that products and services in high demand get searched often. So, what we’re trying to determine is:

Are people searching for your services or products?

It’s actually fairly simple: If there are lots of people searching for what you do, then SEO is worth looking into further. If there are very few people searching for what you do (or topics surrounding what you do), then there may be better marketing channels for you.

Let’s consider something like commercial construction. At first thought, you may think, “Yeah lots of construction goes on all the time, it’s in high demand.”

But think about it: how many construction projects are active in your city in a given week? It may feel like hundreds, but it’s actually probably around 30 or so (depending on where you live).

Now consider a service like landscaping. How many homes and businesses have landscapers work on their yards in your city in a given week? 500? 

Let’s look at how many searches are made in Greenville, SC for the two on a monthly basis:

seo search volume for landscaping and construction

Does this mean SEO isn’t a good investment for construction companies? This is a simplified example, and there are plenty of other factors to consider – but should a local construction company invest as heavily in SEO as a local landscaping company? Probably not.

Another factor to consider is your service area. A not-so-high-demand service in a huge city may actually mean a decent number of monthly searches. The more searches there are for your service, the more opportunity. And the more opportunity, the more you should consider paying for SEO.

search volumes in ny

You may not even serve a specific area, but take on customers anywhere. This opens up your SEO potential and changes your strategy entirely.

Three caveats:

First, demand can change over time. No year taught us this quite like 2020. Consider face masks:

demand for facemask growth

Second, demand can be generated. If you have a brand new product that no one has heard of – of course they aren’t searching for it. SEO probably shouldn’t be your first focus. But as you grow awareness of the product category, the searches will come. Consider brands like Uber Eats and GrubHub:

And third, sometimes there’s no demand for exactly what you do, but there is high demand for information on related topics.

For example, “succulent planting services” doesn’t have much search volume. But in general, succulent potting information is in high demand, which could be tapped into through blogs and resources that answer highly searched questions.

#2. Is there potential ROI to justify the investment?

We’ve determined there’s at least some demand for your offerings. Now, we’ll dig into some more data to take a stab at determining the ROI of improving your SEO. 

Forecasting ROI in SEO can get pretty in-depth – and it’s always just an estimate – so this will be a high level overview. 

If you don’t really care about the process, and you’d rather someone like us to do the ROI math for you, skip this section and contact us

The goal of SEO is to:

  1. Rank for keywords 
  2. Earn traffic (clicks)
  3. Convert traffic into revenue

So to forecast ROI, we must consider each of these. We’ll start with keywords by putting together a relevant list. 

Let’s assume your business sells historical figure bobbleheads. You would want to rank for general keywords about your product, specific bobbleheads you offer, and common questions bobblehead buyers have.

We will take this list and determine roughly how many searches are made for these keywords and phrases monthly.

You can find this data via paid tools like SEMRush and Ahrefs or you can utilize free tools like Ubersuggest for good keyword volume data.

bobblehead seo potential

Once we have monthly numbers, we’ll estimate how many clicks (traffic) we’ll receive. This is tricky, but we can take an educated guess.

We’ll assume for each of these keywords that you wind up ranking somewhere in the top 3. The average CTR (click through rate) for any of the top three results in a given search is 18%. 

Advanced Web Ranking keeps a constantly updated trendline of average click-through-rates for each position. 

So, based on these keywords we’ll estimate roughly 6,000 relevant searches a month. If you rank somewhere in the top 3 for all of these searches, we can assume somewhere around 1080 clicks.

Clicks = (Total Volume of Ranking Keywords) x (CTR of Average Positions for Each Keyword)

Now that we have traffic numbers, we need to estimate how many of these visitors will make a purchase and the value of those purchases.

Let’s assume that your current conversion rate from organic search is 5%. This would mean 54 purchases each month due to SEO.

Purchases = (Organic Traffic) x (Conversion Rate)

You can find this in Google Analytics by navigating to Conversions > Goals > Overview and segment goal completions by organic traffic to look at the organic conversion rate. Or if you sell directly on your site and track your values, you can segment your conversion value by organic traffic.

organic conversions

Let’s also assume each bobblehead is $30 and on average 25% of customers buy a second bobblehead within one month. 

This would put your revenue generated through SEO at somewhere around $2,000 each month. If your average monthly investment over time exceeds this, SEO might not be a great option. But if you can get these kinds of results for less, then it would be well worth your investment.

Note: This was a very simplified example, but should give you an idea of ROI forecasting.

If you’re a local business: finding local keyword volume is a post for another time, and it’s a little less straightforward. This post is a great start.

If you don’t sell products, and your website is focused on lead generation, your formula might look something like this:

SEO Revenue = (Traffic) x (Conversion Rate) x (Lead-to-Close Rate) x (Average Deal Size)

If you operate a SaaS or subscription service, your formula might look something like this:

SEO Revenue = (Traffic) x (Conversion Rate) x (Average LTV) 

#3. Are you positioned for SEO to benefit your business?

There are a few scenarios in which pushing organic  traffic to your website might not actually make sense – even if the demand and ROI are there. Let’s look at a few:

  • You aren’t ready to handle business: if you’re a new business in an industry with a lot of demand, going all in on SEO can result in a lot of traffic really quickly. If your business processes aren’t in place to handle this influx, you’d be better to wait on SEO until you’re ready.
  • Your website is sub-par: similarly, if your website doesn’t accurately portray your business, is impossible to navigate, or is severely outdated – sending someone to your website might give your brand a negative impression. Update your site first.
  • You need results ASAP: SEO can take time. If you’re in a competitive industry, significant results can take up to six months. Less competitive industries can see results in a month or two. But if you need sales next week, ads might be a better option for you to start – or you can invest in both to cover the near term and long term.

If there’s some demand for what you do, potential for ROI, and you’re ready for an influx of business – we couldn’t recommend SEO highly enough. Either get to work in-house or start the conversation with our team today.



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