Connect with us

Social Media Marketing

Effective Social Media Marketing in 5 Easy Steps

Social media is here to stay. As an entrepreneur or small business owner if you’re not using it to grow your business you are missing out. I am sure you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth compared to the previous year according to Statista. The numbers do not lie. Social media is a way of life all over the globe.

As an entrepreneur or small business owner if you’re not using social presence on-line to grow your business you are missing out. By 2017, the global social network audience will total 2.55 billion, – according to Emarketer.

Below I’ve listed my easy 5 step process for developing a strategy for social media marketing.

1. Identify your goals.

For every company there should be a mission. Your company mission should have a mission statement. For every mission there must be a goal. What is the positive outcome or end goal that you want to achieve? You may want to become internet famous, you may want to get speaking gigs, you may want to promote a book or training program or you may just want more customers. Whatever it is you must write down your goals and the logic behind them. Understanding where you want to go and how you’re going to get there will help you devise the best plan and route you should take.

2. Get Brand Clarity.

Get clear on your brand before you put it out there. Answer these 3 important questions. What do you do? Who do you help? what do you want to be known for? Once you are able to clearly articulate the answers to these questions, you can communicate this on social media or in front of anyone. You must be able to clearly and succinctly say in one sentence what you’re all about and describe your business model in a way that makes sense.

3. Master the art of Pull Marketing.

Pull marketing is about client attraction. When you create core messages with strong call to action statements, you are setting the stage to have people in your target audience self qualify and respond with, “me too” or “I need that” or “where can I learn more?” Your goal is to have ideal prospects able to clearly see themselves in your business model. They need to be able to see that your company offers exactly what they have been looking for.

Social platforms are a great tool for utilizing pull marketing tactics. Whether you run ads or create a poll, survey, or contest you can get targeted leads using social media advertising and messaging. The key is crafting messages that your target market will respond to.

4. Connect and build relationships.

In order to sell anything to anyone you need to have a trusted relationship. This concept holds true on-line as well. You must truly connect, converse and engage with people on social media before they begin trusting you. One of the best ways to engage with people is by using groups inside of social media platforms like Facebook, Google+ and LinkedIn. In these group you can converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you have to use hashtags. On Twitter you use hashtags and lists to engage with others.

Whatever platform you’re on, make certain to showcase what is unique about you. You must be able to clearly articulate your unique sales proposition. When people do not understand what is different about you, they reduce your product or services to price.

Another great way to build relationships with people on social media is to follow, comment and share their content. On every social media platform, there is an opportunity to provide feedback by sharing, commenting or clicking a button to like the message. When you show up on that person’s social media page, they are sure to notice you, sooner or later.

5. Create an action plan and content marketing calendar.

Using social media can be overwhelming. That’s precisely why you need a social media action plan and a content marketing calendar. How are you going to mix social media in with your overall marketing strategy? You must understand that marketing works best when you have a few strategies complimenting each other and working together.

The number one reason why you need to put together an action plan is because, your ideal customers are searching for you on-line. For example: You’re a health & wellness life coach specializing in nutrition and teaching people how to lose weight without dieting and have a better relationship with food. Your prospect is on-line searching for key words like weight loss, healthy foods, life coach, diet and wellness. As an entrepreneur in that space, you must show up in the search when the prospects go looking for a solution to their problems.

For every industry, there are people looking for answers to specific problems. You must create messages for every problem that the people in your target market has. Social media gives you a unique opportunity to communicate frequently with your target market on a wide variety of topics.

As you can see, using social media as a method to grow your business requires you to go back to the basics and understand marketing 101. Once you complete each of the steps above, you will have a better handle on how to incorporate social media to grow your business.

Article Source:

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Internet Marketing

How to Use it to Grow FAT Traffic [#TrafficHack]

When anyone shares your blog post on Facebook, your site gets ‘tagged’ – a story preview is automatically generated with your site name at the bottom.

In other words, anytime your content is shared, your SITE goes with it.

As great as that is, it’s half the battle.

What about your name? As the author of that content?

Tam-da-da-dam! 🥁🤓

That’s exactly what Facebook Author Tag does.

What Is Facebook Author Tag?


Facebook Author Tag is a simple line of code on your site that tells Facebook to ‘tag’ you as the author whenever your content is shared on Facebook.

As a result, a clickable author’s byline that links to either your Facebook Page or profile is added to a story preview.

What Facebook Author Tag looks like

Now, anytime your content is shared, your NAME goes with it.

By the way, this post is a part of Ana’s exclusive Traffic Hacks email series. Want to become a Traffic Hacker and double YOUR website traffic in 30 days?



How Facebook Author Tag Works

Let’s say a reader (we’ll take my friend Sue-Ann Bubacz as an example) shares a blog post by Zac Johnson.

Facebook Author Tag ensures Zac’s name appears in the story preview byline.

What Facebook Author Tag looks like

On Facebook, I am friends with Sue-Ann, but not with Zac.

When Sue-Ann shares Zac’s post, I see it in the News Feed. I get curious about Zac.

As I hover over Zac’s Facebook Author Tag in the byline, I learn a bit more about him AND have a chance to follow him on Facebook (more on that below.)

Facebook Author Tag with hover card

What if I want to read Zac’s content before deciding if he’s worth a Follow?

Then I click the link and read Zac’s post.

Once that’s done and I return to Facebook (and return I shall, since that tab is still open in my browser!), I see things exactly how I left them with Sue-Ann’s share of Zac’s post in front of me.

Only now, I see one subtle, but obvious change:

Facebook Author Tag Follow button

I still see the option to follow Zac, as well as an additional incentive (‘See more from Zac Johnson‘) to connect with him on Facebook.


The Author Tag could also be enabled for Facebook Pages, not just personal profiles.

We’ll talk about the strategy between connecting to a profile vs a Page later; for now, let me show you what the Author Tag (more accurately, the Publisher Tag) looks like for Pages.

In the News Feed, the Publisher Tag looks very much like the Author Tag. The byline includes the publishing Page name linked to the Page URL.

What Facebook Author Tag looks like for Pages

Once you hover over the Page byline… well, that’s where the magic begins.

What the Publisher Tag page card looks like.

Pop, goes the Page card!

In it, you see some basic Page info, plus four action buttons that give you a choice of liking the Page, following it, sending a message via Messenger, or signing up (for?… we’ll talk about that in a moment.)

What’s the difference between ‘liking‘ a Facebook Page and ‘following‘ it?

If you want to show public support for a Page in addition to seeing updates from it in your News Feed, you should like it.

If you just want to just see updates from a Page, without being publicly associated with it, you should follow it.

What do I mean ‘publicly’? Pages you like are listed in the About section of your profile below Likes. A post that you liked on a Page may appear in the News Feed. You may be displayed on the Page you liked or in ads about that Page.

(For instance, in the screenshot above, you see that Dennis R Oosterman, my Facebook friend, likes Conversion Giant Page.)

When you like a page, you automatically follow it.

Back to the prominent pretty-in-blue Sign Up button.

That’s actually the same button you see under the Cover photo of a Page.

This is what it looks like on my Facebook Page.

Of course, ‘Sign Up’ is far not the only option offered by Facebook, but in my opinion, it’s the best one for entrepreneurs building email lists (if you aren’t, you absolutely SHOULD!)

For instance, the Sign Up button on my FB Page leads to the landing page for my exclusive Traffic Hacks email series.

Needless to say, so does the Sign Up button on a Page card you see when hovering over my byline…

And THAT is the main reason I love the Publisher Tag!

UPDATE 2021: Does Facebook Author Tag Still Exist?

It’s been awhile since we’ve seen any evidence of Facebook Author Tags.

Soooooo… does Facebook Author Tag still exist?

The good news is YES.

The bad news is it’s currently limited to journalists and news organizations.

Per Facebook:

People use Facebook every day to discover what’s going on in the world. The Author Tag helps connect those people to the stories and journalists that best inform and entertain them.

I have a feeling this change/restriction has a lot to do with the rise of fake news.

Think you might qualify as a ‘journalist’? Apply here. Keep in mind you’ll have to verify your credentials.

Will Facebook Author Tag, once again, become available to ALL publishers? We can only hope.


Double YOUR website traffic in 30 days with my proven high-value ‘minimum effort, maximum results’ Traffic Hacks!

Yes, Ana, I want in >>


Why You Should Definitely Enable Facebook Author Tag

In case you aren’t convinced yet, Facebook Author Tag allows you to boost your visibility and traffic in a few different ways.


There was a time when personal branding was nothing more than a business card with a name on it.

Now, your business success hinges on your personal reputation.

No one wants to do business with a faceless brand. NO ONE.

Facebook Author Tag makes a difference between faceless content and content written by a real human being… YOU.

It gives you more credibility, expertise, and trust, which ultimately leads to more of everything: website traffic, leads, and customers.


‘Like’ or ‘Follow’ button is just a mouse hover away.

By cutting out the extra click needed to go to a profile or Page to follow/like someone, Facebook Author Tag makes growing your Facebook numbers effortless.

(If you are wondering what the difference between ‘Like’ or ‘Follow’ is, we’ll talk about it below.)


Yes, Facebook would very much like to keep its users right where they are – on Facebook.

Yet Facebook Author Tag was designed in such a way that it calls for a user’s action in addition to visiting the original story source (your website), not instead of it.

And, speaking of your website traffic, Facebook Author Tag only helps you gain more of it in the long run – by helping you to establish and grow your personal brand as well as your Facebook fan base.

Facebook Author Tag helps real people build real connections with real audiences.Click To Tweet



Facebook Author Tag is one line of code added to your website. That’s it.

It’s a ‘once and done’ sort of Traffic Hack… my favorite kind! 😎

And when something is that easy to do AND has that many upsides for your business… there’s no reason not to get it done.

That’s why implementing Facebook Author Tag made it onto the very exclusive list of Traffic Hacks I share with my email subscribers once or twice per week.

Should You Connect to a Facebook Profile or Page?

Facebook Author Tag can connect your byline to either your Facebook Page or profile – your choice.

Which one should you go for? We’ll talk about the pros and cons below, but first let’s get one thing straight.


Seems like plenty of folks think that…

Truth is:

Facebook News Feed Ranking Algorithm applies to BOTH personal profiles and Facebook Pages.

Still in doubt?

Take a look at your ‘Friends’ list.

When was the last time you heard from some of them?… saw their updates in your News Feed?

🤔 Hmmm…

That’s Facebook News Feed Ranking Algorithm at work, deciding what you should see and what you will live without.

With that said, there’s a logical explanation (a correlation, if you will) as to why personal profile updates MIGHT rank better than Page updates.


People are more likely to engage with people vs brands.

Thus, when you post on Facebook as yourself, you stand a better chance of getting comments and reactions.

Since engagement is one of Facebook ranking factors, those updates have a much better shot of appearing in your friends’ News feeds.

That’s the Power of Personal.

So…. on the one hand, you run a business and, naturally, want to market the ish out of it on Facebook.

(I don’t blame you. So do I. As well as every person reading this.)

On the other hand, it seems like YOUR NAME carries a lot more weight and power on Facebook (and beyond, actually) than your business name.

What to do, what to do?…

Let’s put that on the back burner for now.

For now, the question at hand is: should you tag your personal profile or business Page?

Connecting the Author Tag with a Personal Facebook Profile

Since Facebook Author Tag is really meant to brand YOU as an author, associating it with your personal Facebook profile makes sense.

HOWEVER… there’s that pesky little word there – ‘personal.’

If you are the kind of person who likes to keep it that way… ‘personal‘ that is… don’t stick a fork into it just yet.

Here’s why: when someone hovers over your author name in the byline, they are given the option to Follow you.


When you Follow someone on Facebook, you may see public updates from that person in your News Feed even though you might not be ‘Friends’.

That’s good news if you want to continue sharing personal updates with your Friends, but don’t mind sharing some updates (like your blog posts) publicly so that your Followers can see them as well.


1. Limit the number of business posts you share to your personal FB profile.

Your friends see your public updates as well. That’s the nature of ‘public’.

Make sure grandma Pearl or Aunt Wendy or little Johnny you grew up with (who’s no longer that little!) aren’t inundated with your business posts.

Plus, it’s against Facebook TOS to ‘use your personal timeline primarily for your own commercial gain.’

2. Share some personal posts publicly.

Your Followers aren’t following you JUST because they are dying to get links to your content.

They want to get to know you as a person as well.

So don’t be shy, show them a bit of your human side!

3. Make sure the Follow setting is enabled.

…or else, no one will be able to Follow you. 🤪

Go to:

  1. Settings
  2. Public Posts
  3. Choose Public under Who Can Follow Me

How to enable Follow on Facebook

Connecting the Publisher Tag with a Facebook Page

Why choose a Facebook Page over a personal profile for Facebook Authorship?

1. When you absolutely don’t want to mix business with pleasure.

If you insist your personal profile remains strictly personal, then connecting your site with the Facebook Page makes sense.

2. When you have an active Facebook Page fan base.

Have you done a good job building up your Facebook Page and nurturing relationships with your fans?

Then take advantage of it and connect the byline with your Page. Might as well, right?

3. When building an email list is a priority.

If it isn’t, it should be.

Granted, few people might subscribe to your email list when they barely know you, buuuuuut…

  1. you never know 😉,
  2. doesn’t hurt to remind them the option is there when they’re ready.

4. When your FB Page is set up as a Public Figure.

NOW we are getting into the good stuff!… I’m really excited about it, can’t you tell? 😅

This is my preferred way to go, hands down.

Let’s talk about it for a moment.

What does it mean to set up a Page as a Public Figure?

When creating a Facebook Page, you are given an option to set up your page as:

When setting up a Facebook Page, Public Figure is one of the options.

Setting up a Facebook Page as a Public Figure makes YOU your business.

Nothing… I repeat NOTHING is as critical to your business success as building You Inc.

If people trust YOU, they’ll trust just about whatever you sell.

Remember what we talked about above?… (plus or minus a few hundred words?…)

Bringing together ‘business‘ and ‘personal‘ in a very natural harmonious way?

This is IT! Facebook Page (business) as a Public Figure (puts YOU front and center – personal.)

To learn more about setting up your FB Page as a Public Figure, read:

What if you already have a Facebook business Page, but now wish it was set up as a Public Figure?…

That’s exactly what I thought when writing this post… then I realized you can EDIT just about everything about your current Page, including the name, the @username, and the page type!

How to switch your FB Page to Public Figure Page

The screenshot above is my ‘new’ Facebook Page – it was transformed from ‘Traffic Generation Café with Ana Hoffman‘ (website) into ‘Ana Hoffman‘ (Public Figure).

How to Switch Your Current Facebook Page type to a Public Figure Page

The process is simple and quick.

Facebook will have to ‘approve’ your switch, but that took about 3 minutes when I did it.


Once you change your @username, which is what makes up your Page URL, your old Page URL will be broken.

On the upside, you retain all your fans and prior updates. 😉


1. Click on ‘…’ to go to Page Info.

How to switch FB Page Public Figure, Step 2

2. You’ll see a window pop up. Scroll down and click ‘See All Information‘.

How to switch FB Page Public Figure, Step 3.

3. Edit to your heart’s content.

How to switch FB Page Public Figure, Step 4

Why a Public Figure Page Works Best for Facebook Authorship

Judge for yourself.

OPTION 1: connect Facebook Author Tag with your Facebook profile.

This option allows you to brand your name (very important!) and be Followed without having to deal with accepting friendships.

It looks like this:

Facebook Author Tag with hover card

OPTION 2: connect Facebook Publisher Tag to your Business Page.

With this option, you get to brand your business and give potential fans an option to sign up for your email list (or whatever Call to Action you choose) or Like your Page, Follow it, or Message you.

An example of what Publisher Tags look like

On the other hand, this option completely eliminates the human side of your business – YOU.

You can’t even tell that page belongs to Sue-Ann Bubacz… and without a single personal element present, I am a LOT less likely to check it out.

OPTION 3: connect Facebook Publisher Tag to your Public Figure Page.

BOOM! You get the best of both worlds: your name attached to your content (personal branding, branding, BRANDING!), plus all the perks of a Page card: an opt-in button, plus three options to connect with potential fans.

Don’t Forget to Use Facebook Author Tag for Your Guest Posts

Wouldn’t it be great to get at least some social media credit for the guest posts you write for other blogs?

With the Author Tag, you can. Your name goes with your guest post – no matter who shares it.

What Facebook Author Tag looks like for Pages

To get the byline credit, you need to:

  1. make sure the blog owner has the Author tag enabled sitewide;
  2. add your Facebook profile or page URL under Contact Info section of Your Profile on that site.

If the blog owner doesn’t have Facebook Author Tag enabled, send them a link to this post.

If you aren’t sure what I mean by ‘Contact Info section of Your Profile‘, read on.

How to Implement Facebook Author Tag on a WordPress Site

The Author Tag is one line of code in the header of your website.

Here’s what it looks like:

  • for personal profile
    includes “article: author” tag plus a link to your FB profile

<meta property="article:author" content="" /> 

  • for fan page
    includes “article: publisher” tag plus a link to your FB page

<meta property="article:publisher" content="" /> 

I’ll give you three easy ways to add it to your website.


You can simply add the string of code above (either the Publisher or the Author tag) to your website theme header.


If you add both the Publisher and the Author tags, Facebook will connect your byline to your personal profile.

Traffic Generation Café runs on Genesis.  Whatever theme you have, you should be able to find your site header in a similar fashion.

In your WordPress dashboard, take a look at the menu to the left.

Hover over Genesis (or your theme), then click:

  1. Theme Settings
  2. Header and Footer Scripts
  3. paste code above into your Header Scripts

How to add Facebook Author Tag to your website header

Don’t forget to save!

You are done.

If adding the tag on your own equals living too dangerously for your taste, I’ll walk you through adding it through one of two popular WordPress plugins: Yoast SEO and Social Warfare.


Here’s how to add the Author Tag using Yoast SEO plugin.

First, you need to fill out the Facebook Profile URL field in the Contact Info section of your WordPress profile page.

From WordPress dashboard menu:

  1. Hover over Users, click on Your Profile
  2. Add Facebook Profile (or Page) URL
  3. Save

Add Facebook Author Tag with Yoast SEO: add your Facebook profile URL to your WP Contact info first


Even though it says ‘Facebook profile URL‘, you can add either your profile or Page URL here. Facebook will attribute your byline correctly either way.

Next, enable Open Graph meta data in Yoast SEO plugin.

From WordPress dashboard menu:

  1. Hover over SEO, click on Social
  2. Toggle to enable Open Graph meta data
  3. Save

Add Facebook Author Tag with Yoast SEO: enable Facebook Open Graph in Yoast

Save. Done.


Social Warfare is my favorite social sharing plugin – that’s what powers the social media sharing buttons across Traffic Generation Café.

To add Facebook Author Tag, go to:

  1. Users => Your Profile => scroll down to Social Warfare Fields
  2. fill out Facebook Author URL field

How to set up FB Author Tags with Social Warfare, step 1

To add Facebook Publisher Tag, go to:

  1. Social Warfare => Social Identity
  2. fill out Facebook Page URL field

How to set up FB Author Tags with Social Warfare, step 2


If your site is running on anything other than WordPress, Mike Allton has instructions on adding the Author Tag for Drupal, Blogger, Tumblr, Weebly, WiX, Solo Build It!, Joomla, Shopify, and SquareSpace.

How to Test Your Author Tag Setup

Facebook isn’t the sharpest tool in the shed when it comes down to fetching new information from sites.

It might take it a day or two to catch up to your Author Tag installation on its own.

Who wants to wait that long, right?

So here’s what you want to do: copy the link to your latest blog post, go to the Debug Tool, paste the link and click on Debug.

Scroll down to see a preview of what your post will look like when shared to Facebook. If it doesn’t look right (wrong image, description, or no byline), click on Debug again or even several times, if needed, until the preview looks as it should.

Marketing Takeaway




Enabling Facebook Author Tag is a smart move.

I challenge you to take the next 5 minutes, if that, to get it DONE.


From Ana with

Source link

Continue Reading

Internet Marketing

How to Promote a New Blog with a Commenting Tribe

NOTE: Even though I wrote this post, as well as used the commenting tribe strategy, quite a while ago (when I first started Traffic Generation Café), this strategy is every bit as effective today as it was back then.

Looking back at the start of my blog this past July, I am completely blown away with how fast it’s grown.

Apparently, you are too since the questions of how I did it keep pouring in.

I am always happy to oblige, so in this post I’ll talk about how I created a commenting tribe to give my blog social proof as well as a significant increase in my website traffic.

I mentioned this strategy briefly in my Traffic Generation Step by Step post, but just saying that I post all my new articles to various tribes didn’t provide much of the insider information on what I actually do.

I am sure you’ve heard of different internet “tribes” popping up as mushrooms after a summer rain.

What is a tribe?

Very simply, it’s a group of people who get together to promote each others’ content online.

I’ve seen 3 different tribe structures:

1.   Traffic Exchange Type Tribes

Some of the tribes I know of are huge and can cost you up to $70 per month.

They use a very intricate point keeping system and remind me of traffic exchanges: the more points you accumulate by commenting on and sharing other tribe members’ blogs, the more people will do the same for you.

My thought on this?

Keep your money.

2.   Smaller Facebook Tribes

Here’s how this type of tribe works: someone decides to create a fan page and call it a “tribe”.

Every new fan of the page can post links to promote their blogs – very simple concept.

It’s based on “give a little, take a little” kind of mentality; the hope is that the fans will not only post their own links, but also visit other fans’ blogs.

Problem with that: everyone focuses on self-promotion and the fan page creator is the only one who tries to visit other blogs – in the beginning anyway, until he/she figures out how futile it is and just lets the page go.

I wouldn’t hope to get much traffic from those types of tribes, but there are still good reasons to use them.


1. For social proof.
When a reader sees that your post has already been shared by someone on Facebook, they are more likely to share it as well. Nobody wants to be the first one!

It’s also a good way to get more Facebook fans.

2. For backlinks.
UPDATE: this might’ve been a decent strategy to build links back in the day, but the day had come and gone. Don’t do it with link building in mind.

How do you find such tribes on Facebook?

Just type your main keyword and the word “tribe” in a search box.

facebook tribe image

3. Private Commenting Tribe

This is exactly the type of tribe I created on Facebook that helped Traffic Generation Café to become a success just about overnight – THANKS to my incredible tribe members.

How to Create a Tribe

Here is exactly what I did to create my commenting tribe:

1. Create a private Facebook group.

2. Find peer blogs in your niche

Blogs that provide good content, but don’t get much traffic yet. Take a look at their Alexa rank, see how many comments they get.

I wouldn’t recommend going for entirely new blogs, since commenting on a blog no one else knows about won’t bring you much traffic.

3. Contact the blog owner

Let them know about your group; see if they are interested in joining.

4. Set the rules

You have to have a idea of how you want to run your tribe: how many people you need (20 was a good number for me), how many times per week each tribe member will visit other tribers’ blogs (in my group, we do 3 campaigns per week), what the rules are, etc.

5. And you are all set to go!

How I Run My Tribe

As I mentioned before, I decided to go for 3 “campaigns” per week.

I use “discussions” section to post a new campaign.

facebook tribe commenting campaign image

A campaign lasts 2 days.

Each tribe member who chooses to post a request for comments during a specific campaign has to also comment on all other requests.

Since the group is relatively small, it’s easy to keep members accountable.

How My Tribe Helped Me

1. It gave my blog social proof.

There’s nothing worse than visiting a blog with no action going on. Makes me want to leave right away. After all, if there are no signs of other people reading the blog, the content must be pretty bad!

That’s, unfortunately, how most people think.

Now imagine each of your posts has 5-10 comments as soon as it’s published! Quite a difference.

2. I got noticed by others

As I commented on my members’ blogs, I got noticed by their readers. I started getting traffic from their blogs.

3. Social media sharing increased

My tribers also started sharing my content on their social networks. I started getting even more social media traffic from that.

It made a HUGE difference to my blog and all other blogs in the tribe.

We learned from each other, we pointed out the things that could be better on our blogs, we developed true friendships.


Where Is My Tribe Now?

We had a great run, but as of right now, my tribe’s time is over.

Unfortunately, I don’t have any good recommendations for existing tribes either.

If you know of one, let me know in the comments or, even better, on my Facebook fan page.

Otherwise, start your own – trust me, it’s easier than it sounds.

From Ana with

Source link

Continue Reading

What’s New