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Facebook Marketing Secrets Revealed

Facebook Marketing surpasses all other Social Media Marketing as being on the must do list for Internet Marketers.

Why? Because…

Whether you are selling a product or service or promoting a network marketing or affiliate program, Facebook has the largest audience of active users and buyers.

Not only that, Facebook Marketing offers many unique opportunities to target your audience down to the last details, age groups, gender, nation, interests and that last one is a doozy. It allows you to be so specific in terms of what and who you like. Did you ever wonder why you are getting the particular little ads on the side of your screen. If you click on one them, rest assured you will get a lot more of the same type.

So, let’s examine some Facebook Marketing Opportunities.

Facebook Marketing Ads

Facebook has made it simpler then ever to place one of those little ads for your project.

To create an ad on Facebook, go to your Facebook profile page. Click on Home with will be next to your name on the blue bar at the top of your page.

This will take you to your status page. Scroll down the left side under pages and click on Create Ad.

The first think Facebook will want to know is “What kind of results do you want for your Ads?”

The first two options, Page Post Engagement and Page Likes are for people how have business pages or fan pages. if that is you, then by all means choose one of these.

If however, you do not have a Page, then simply choose whatever might apply to you. Many people might want others to click to their website. From there, just follow the Facebook’s guide.

If you decide to go the route of Facebook Ads seriously, you’ll need to allow yourself enough time to learn the ropes. Plenty of opportunity exists for that. Googling Facebook Ads will bring you millions of option to learn more, blog posts, videos and website with tutorials, courses and trainings galore.

The main thing to remember is with millions of pages available on the search engines, you pick information that is recent. Facebook is no different from other businesses online, they change their way of doing things often.

I recently had the experience of going to YouTube and searching for a way to edit my Google videos already on YouTube. I found exactly the information I wanted, but when I tried to apply it in 2014, I found that YouTube had changed and no longer allowed the editing features I was looking for.

Facebook Business Pages

Having a business page, previously called fan pages, plays an enormous role as a Facebook Marketing tool and easy to set up.

Just go to your Home page, on the left hand side, click “Create a Page” There it will take you to a place where you have multiple options to choose from of what kind of page you want to create.

If you have a Local Business or Place or if you are part of a Corporation, you would chose one of those. There are also choices for Entertainment, Cause or Community, Brand or Product.

Other individuals fall into the Artist, Band or Public Figure Category.

From there, like in Facebook Marketing Ads, you just follow the instructions.

Facebook Marketing Tools

Here, you’ll find the latest and greatest new tools that Facebook Marketing Techies have created to make use of the way Facebook functions.

For example, Facebook is largely a photo media. That is, people like to look at pictures, so posts that show family gatherings, children, pets or quotes neatly framed in a photo gain the most likes and shares.

Videos work if they are short. You don’t want to put a 20 minute video on Facebook because chances of anyone watching it are slim.

The shorter the better for videos, but make it 3 minutes max.

Because Facebook is a “social” network where friends gather with families and other friends, blatant advertising doesn’t win any prizes. So, when using tools, you need to be careful. Viewers resent in-your-face ads. That’s why Facebook Advertising works. It’s on the side, inconspicuous, but attractive to what your interests are as you are interacting with others on Facebook.

I was surprised how my ads had changed once I got involved with other Internet Marketers on Facebook. I no longer see ads for shoes, fashions or other female demographic models. Instead I see a lot of Internet Marketing Ads.

With that in mind, you can find tools that will re-direct your photos from Facebook to any relevant website that relates to the subject of the photo. It makes no sense to re-direct to a completely different product or service.

A picture of your cute pet that takes you to gourmet pet food would be an okay choice.

There you have it, a basic overview of Facebook Marketing

Gloria Reibin has been an Network Marketer since 1998 and an Internet Network Marketer since 2012. Having witnessed all the changes online marketing has gone through, she knows how important it is to keep up with the latest marketing strategies without letting go of the old methods that still work. For Tips, Training and Motivation, join Join Gloria Reibin’s GoldenStars Network Marketing Community. on Facebook.

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How to use Google Search Console and Analytics for Business Growth

Google is the king of search. And fortunately, they give us some pretty advanced SEO tools to help us drive traffic to our blogs.

But most people struggle to understand how it all works together. By the end of this post, you will understand how Google Analytics and Google Search Console can help you grow your traffic.

I’ll also dig deep into some simple strategies for using this data to grow your business.

Listen to the episode

As usual, each of my posts has a podcast episode that goes along with it. It covers everything in this post and goes into a few extra details. Go ahead and click play below to listen. Also, consider subscribing in iTunes.

Why this is Important

With all the changes happening in Social Media, more and more bloggers are focusing on SEO. Traffic from Google is coveted because if you do a good job, it can result in lots of traffic.

Google freeseo tools

Google offers free tools that can help improve your website for a targeted audience.

Unfortunately, most bloggers add Google Analytics to their site and MAYBE submit their sites to Google search console, and that’s it.

They never look at the data, and if they DO look at the data, they don’t do it in a way that makes it actionable.

But Google wants to serve up the best results to the people who are searching for things. It makes them more money when they do this well.

And they’ve given us FREE tools to help us know exactly what we should be doing. If you use these tools well, the result can be a lot of organic, targeted traffic for your blog.

With more traffic, it’s easier to grow your business.

Let’s go into the differences between these tools.

What is Google Analytics

Google analytics is a free service offered by Google that allows you to analyze your traffic. It tells you all of the following (and much more):

  • How many people are visiting your site (as well as a bunch of details about those people)
  • How they got there (whether that’s from the search engines, social media, other referrals, or by typing in the URL)
  • What they do once they get there (i.e. what pages they’re visiting, how long they are staying, etc)
  • How well they are converting (i.e. signing up to your email list, buying your stuff, etc).
Google Analytics

Google Analytics helps analyze your traffic data.

The way it works is fairly simple (while being quite complex under the hood).

When you add your site to Google Analytics, they give you some code. Once you add the code to your site, they are then able to track EVERYTHING.

At the most basic level, it will track the general activity on your site, including a lot of the things already mentioned.

As you get more advanced, you’re able to specify what exactly you want Google to report on.

For example, you can set up goals in Google Analytics. This is your way to tell Google to register certain actions (i.e. bought your ebook) as a goal to track.

Once you do that, you are starting to unleash the power of Google Analytics.

What is Google Search Console

Google search console is also a very powerful and free service offered by Google. It allows you to “monitor, maintain, and troubleshoot your site’s presence in Google search results”.

Google Search Console

Google Search Console will help optimize your site and contents for search.

While fewer bloggers use Search Console than Analytics, it is such an important tool if you want to increase search traffic.

The power in Google Search Console is that it tells you exactly what you’re ranking for. It also tells you exactly where you’re ranking in the search engine results.

The Concept

There are many tools out there for doing keyword research. In many cases, you’re trying to find new keywords to target.

The idea is to see what people are searching for and create content to answer their questions. In the ideal scenario, you find something with lots of searches and little competition.

But there’s another way that’s often overlooked. Instead of looking for what are potentially great keywords to target, focus on what’s already working.

Both Google Analytics and Google Search Console have ways of giving you this data. Let’s look at how you can use them for growing your business.

How to Use Google Analytics for Business Growth

I love me some Google Analytics because of the wealth of data that’s in there. Every so often, something shows up in there that surprises me.

For example, the most popular post on my blog is a post on how to vlog with your smartphone. For some reason, that post really took off on social media and then started getting lots of organic traffic.

Google Analytics Top Content

Analytics show my most vistited articles in the blog.

Google Analytics Top Content

When I first noticed this, I checked out the blog post. While the post was well-written, it didn’t lead anywhere that had an impact on my business.

So I decided to make some tweaks. I didn’t have a lead magnet that would make sense for the post, so I decided to add in some Amazon affiliate links.

Since then, I’ve been earning money from that post on a monthly basis. By making a few tweaks, that added to my bottom line. Here’s what I recommend for you.

In Google Analytics, go to Behavior > Site Content > All Pages.

Look at what your top-visited pages are and optimize those pages to align with your business goals.

Here are some possible things you can do:

Optimizing with Google Analytics

Optimize popular pages to align with your business goals.

Doing one or more of these things will help you grow your business.

How to Use Google Search Console for Business Growth

As a blogger, you probably have a specific niche you’re blogging about (hopefully). As you create your content, you will be covering different topics within that niche.

That’s great, and what you should be doing. Eventually, you’ll start ranking for different keyword phrases.

And as your site authority increases over time, you will start unintentionally ranking for things you didn’t necessarily target.

In many cases, you will rank for topics you don’t care to rank for. However, in some cases, you will rank for things you want to rank for but without even trying.

Here’s an example.

According to Google Search Console, I rank for a bunch of keywords related to Terms and Conditions for bloggers.

keyword rank Terms_And_Conditions

In terms of the keywords “Terms and Conditions”, this is how my blog ranks.

The only reason I rank for those phrases is that I have Terms and Conditions on my site and the word Blogger is in my site name.

I never tried ranking for those phrases. However, people that are searching for those phrases are great prospects for my business.

Google is telling me that it’s easy for my blog to rank for those phrases because I’m already ranking without trying.

It would make sense for me to create a detailed blog post that shares resources for creating Terms and Conditions for your blog.

I remember seeing the same thing when I had my biology blog. With all the content I had on my site, I saw that I was getting a lot of traffic for searches about the kidney and urinary system.

This was the result of just mentioning it in one post. But the blog had a lot of authority in that space and started ranking for that (and many other phrases).

If I were still working on that blog, I would create an entire series on the urinary system and I know it would get a lot of traffic.

So here’s what you should do:

Google Search Console

Optimize your blog content with Google Search Console.

Let’s wrap this up

What I covered in this post isn’t anything revolutionary. But it can be powerful for the growth of your blog if you do it consistently.

I’m going through this process right now and am looking forward to sharing the results with you in a future post.

Take home lesson: Focus on what’s already working. Focus on your strengths. The more you do that, the stronger your blog will become. And the more you align those activities with your business objectives, the stronger your business will become.

Let’s do this!


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How to Write a Blog Post that ROCKS!

Do you want to know how to write a blog post that rocks?

Wish you could create the kind of content that Google loves?

Want your audience to just go on about how awesome your content is? By the end of this post, you will have a framework for creating awesome blog posts.

Listen to episode

Along with each post, there’s a detailed podcast episode. You should listen to it. Why? Because I think it’s cool, and I think you should think so too. Oh wow. Look at that play button.

If you prefer to read, or want the show notes, here ya go . . .

Why good writing is important

You’re a blogger and you create content. Maybe you’re the kind of blogger that focuses on video content. Or maybe you focus on your podcast with the show notes being the only written content.

Written content important

Written content is still at the core of what blogging entails

Written content is still at the core of what blogging entails, especially for educational blogs. Here’s why:

  • Some people still love to read (fortunately). While other forms of content are still important, written content can pull in a different audience.
  • Written content is scannable. When I watch a great piece of content online and want to go back to find info, I don’t want to watch the entire video again. By having written content available, I can easily scan your content to find just what I need.
  • Google still loves words. Yes, as much as I’ve argued in the past that Google is becoming more dynamic, written is still at the core of its rankings. Having written content is a great way to give Google the info it needs to rank you well.

But here’s the thing, if your written content is not good, it won’t satisfy the searcher. And Google will use that data to determine how to rank you.

Step 1: Understand the searcher’s intent

When someone goes to Google and searches for something, there’s a specific intent. If I go to Google and search for “How to start a blog”, it should be obvious that I want to start a blog.

understand searcher's intent

Think about the person’s intent in searching.

If I search for “Chia seed pudding recipe”, you know I’m about to hit that kitchen up to make something awesome.

Always think about the person doing the searching. What exactly are they trying to accomplish? And how can you create the perfect content to help them do that?

Once again, Google pays attention to what people do after landing on your blog post. If they engage with it because it gives them what they want, Google rewards that.

But if they come to your site and leave to continue searching, that’s a signal that you’re not delivering.

Also, if you answer their question or solve their problem, they will be more likely to check out your other stuff.

Step 2: Analyze what’s already out there

If you want to deliver value to the person that’s visiting your post, it’s a good idea to see what’s already out there.

Do a Google search for the phrase someone would type into Google to find your post. What comes up? Check out the top posts related to that search phrase.

What are they covering in their posts, and more importantly – what’s missing? Think about it from the perspective of the searcher.

If there’s anything you can add to the conversation that adds unique value, make sure to include it.

Step 3: Gather your research

quote experts and research

Quoting experts or research in your blog posts increases your credibility as a blogger.

While it can be good to write something off the top of your head, it’s good to have actual data to support your content.

When you quote research or other experts in your field, it increases your credibility. You aren’t just a random person with random thoughts. You’ve done your research and are adding value by shedding light on that research.

Also, doing research will give you new ideas for what can be included in your post.

Step 4: Start with an outline

I used to love just writing and seeing what comes out on paper. Unfortunately, sometimes the result of doing that isn’t as coherent as I’d like it to be.

That’s why I like to start with an outline. By doing, I’m able to think through the direction I want my post to go beforehand.

write your article

Writing outlines gives an overview of what the direction you want your post to go beforehand.

And if I need to make changes to the flow of the post, I can do that before writing the content. It saves a lot of time and helps your content to flow better.

Step 5: Flesh out the article

Now that your outline is done, it’s time to flesh it out – add the meat to the bones. Get to writing, and create that work of art.

The goal here is simple – deliver on the value you promised in the title. When your visitor finishes reading that post, they should feel like you answered the questions they had.

And in a perfect world, they don’t need to go anywhere else to get more insight into that particular problem.

Step 6: Revisit/Write the Introduction

Create a compelling intro

Create a compelling introduction that will lure your readers to keep reading.

Your introduction is such an important part of your blog post that I find it better to work on it last. Now that the article is written and you know the full context, focus on the introduction.

Create a compelling introduction that gets the visitor to think – man, I have to keep reading. Here are some things you can try:

  • Start with two or three leading questions followed by a statement of the value they’ll get by reading on. See the introduction to this post for an example.
  • Start with an engaging story that illustrates the importance of the post.
  • Be creative. Don’t limit yourself to those two ways. Add some spice in your own unique way.

Step 7: Use Grammarly and Hemingway App for Editing

The last thing you want is for your awesome content to have grammatical errors or to be not well structured.

Yes, I know – Microsoft Word has spelling and grammar checking abilities. But they suck in comparison to these two tools.

Grammarly and Hemingway App

Use Grammarly and Hemingway App for Editing

Grammarly is great for checking your grammar, but it also does other things. It has features like vocabulary enhancement, writing mistakes correction, contextual speech checker and more.

And the Hemingway App does a great job at helping you simplify your writing. One thing I’ve found is the better we get at something, the easier it is to overcomplicate it.

So get to writing

There you have it. Those are my seven recommended steps to help you write a great blog post. If you follow these steps and create something awesome, let me know by linking to it below.


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