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How Marketing is like Battleship


The game Battleship has been around for quite some time. In fact, long before Milton Bradley introduced the plastic version with pegs and plastic ships, Battleship was a paper and pen game produced under a number of different names. Now, you can get the electronic version, the mini version, or even play it on an array of gaming platforms like Xbox.

No matter how you play the game, the premise stays the same. You place your ships within a defined grid, with each ship taking up between two and five squares. Your opponent does the same. Once you’re both done, you begin firing at your opponent’s ships, trying to sink each one. To sink a ship, you must successfully fire on each square taken up by the enemy. To mark this on your board, you place white pegs for “misses” and red pegs for “direct hits”. The first player to sink all of the opponent’s ships wins.

Marketing is a lot like Battleship. 

I know it sounds strange, but it’s true. In fact, many of the “rules” governing Battleship Strategy also influence marketing. Bear with me as I unpack that a bit.

  1. Take chances, knowing that some will be misses
    In order to make a direct hit, you have to fire some missiles. A few will hit; many will not. In marketing, you have to try different things. You have to test different messaging. Not everything will work. I tell our team often that what we do is a lot like Battleship: we form an educated guess, we fire our missiles, and then we observe the result. Marketing is making guesses as to human behavior. We can do so in an educated way, but we won’t always be right and we should be prepared for our share of misses.
  2. When you make a direct hit, keep going in that direction
    As I’ve been teaching my five-year-old to play Battleship, I’ve observed something interesting. He gets incredibly excited about a direct hit… and then the next turn he fires in a totally different direction for a miss. I keep guiding him to the fact that, if you make a direct hit, then the ship extends out in one direction or the other, so keep firing in that direction. The same is true in marketing: if you find a strategy that works, keep moving in that direction, even if you have to make slight changes along the way.
  3. Once you sink one ship, the others may not be close-by
    Although it depends on the strategy of your opponent, players generally place their ships in various locations across the grid. Once you sink a ship, you likely should be looking elsewhere for the next one. In marketing, stay open to new ideas and new directions. This will both push you to take chances and to have another strategy in mind once your current marketing campaign sinks.
  4. Take note of where you’ve already fired
    If you don’t put pegs in the grid to mark where you fired, you won’t know where you’ve already been in order to refine things going forward. Recordkeeping in marketing is vital. As you take your educated guesses, make note of everything that is happening. Collect data like it is gold. One big advantage of digital marketing is that it’s data-rich. (Trust me, we work with clients every single day to refine their marketing plans based on the data we acquire.) Regardless of your form of marketing, however, there’s always some level of data available.
  5. Learn from your misses and think strategically
    As you try to find the opponent’s ship, are you guessing every box on the grid consecutively or bouncing from one corner to the next? Use the data you’re collecting, to learn what is working and what is not. See where the numbers lead you and use your misses to craft a strategy to move your marketing forward.

Yes, marketing is a lot like Battleship and, like my son, it can be helpful to have a seasoned guide acquaint you with the game. Use others as resources and guides to form new ideas, to learn from other approaches, and to refine your own strategy. At Engenius, we’re always happy to answer questions, talk strategy over a call, or point you in the right direction for another helpful resource.

The more you play the game the more you’ll have direct hits. In no time you’ll be on your way to winning the game.



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Internet Businesses Tips

5 Easy Online Website Testing Jobs from Home in 2021


Are you looking for an ideal way to make extra money? You can start by signing up with legitimate companies that offer easy online website testing jobs as a side hustle this year.

The EASIEST Ways To Earn Extra Cash Online…

You can begin to earn at least $10 to $20 dollars just by sparing 20 minutes of time out of your day to share your user experience.

Before we get into which companies are always on the lookout for user testers let’s find out what exactly a website tester does.

Who is a Website Tester?

A website tester is a person who provides honest feedback whether verbal or written on how a website or mobile app works and functions. The tester expresses if the site or application is user-friendly, simple to understand, or has any issues and functional errors. Once the website tester has completed this task they get paid.

For instance, you may have seen or heard terms like UX, or UX design and wondered what it means. UX means User Experience, for short. By becoming a website tester you get paid to carry out the function of sharing your UX with the website or mobile application designer before it is fully released to the public.

RELATED: Best 12 Companies That Pay You To Test Websites from Home

Website Testing Requirements

To get started you will need some basic equipment plus good communication skills. These are the must-have things you need to take part in user testing opportunities.

  • High-speed internet
  • A pc or laptop, mobile phone or tablet
  • An external camera if not already built-in
  • Up to date software and be willing to have software added for testing purposes
  • Good verbal and written English

User Testing Companies

Here are 5 user testing companies that will pay you to test websites and mobile applications from the comfort of your home or anywhere for various clients, and even some well-known brands. For some of these online testing companies, you don’t even need any special skills for testing websites.

Enroll

This company has worldwide openings for usability testing. Just register on the Enroll website with your email address and once that is done you will be contacted for any suitable upcoming tests. Payment is made via PayPal and you can use your phone, tablet or pc/laptop to take the test.

Analysia

Although not as well known as some of the others, Analysia will pay user testers around $10 for each test taken. You can sign up to Analysia to start receiving email notifications of open usability testing programs that match your profile. Screen recording software may be added to your computer for you to be able to carry out the usability tests. Make sure to quickly respond to any testing notifications for early selection.

Testing Time

You can sign up with TestingTime to test websites and apps on various devices. They make sure to best match your profile before sending you an email invitation for a guided usability study where you can choose a suitable date and time to take the test. Payment will be made 10 days after you complete the test.

UTest

If you already have great tech skills then UTest is one of the best sites to sign up to. They pay anywhere from $50 up to $200 for in-depth testing of software. Just complete the online form on their website so that you can be matched up with the most suitable client.

UserFeel

This is a well-known usability testing company that will record your screen as you test websites and apps on their behalf. You can earn $10 per test and they only take around 10 to 15 minutes to complete. UserFeel has great resources on their site with videos showing you what they expect from user testers when carrying out a test.

Final Thoughts on Online Website Testing Jobs

I hope you found the above list on easy online website testing jobs informative as it’s a great way to earn extra cash just by giving your opinion. Make sure to sign up to as many as you can to have a better chance of being selected as a website tester. The other advantage is the more user testing sites you sign up to the more you can earn on the side.

Why not share this post with others so they too can make some extra money in their spare time.

Also check out: Website Testing Jobs: How To Easily Earn $10 from Home

5 Easy Online Website Testing Jobs from Home in 2021



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Internet Businesses Tips

Best 7 Work-from-Home Jobs for Retirees To Make Money Online


When it comes to being retired being able to live a comfortable life is my top priority. The reality for some retirees is that once you leave the workforce you still want to be active and be able to contribute to household expenses or just need to make some much-needed extra income.

The EASIEST Ways To Earn Extra Cash Online…

You realize that the family is all grown up and left home and you now have some extra time to consider a side hustle or a part-time job. This is where you can find options for work from home jobs for retirees.

According to a FlexJobs survey, around 70% approaching or in retirement continue to work to pay for basic necessities while 59% just enjoy working.

There are so many work from home options for retirees due to past experience, knowledge and skills and the advantage is you can choose to work as many or as few hours you wish and set your own flexible working hours.

So in between your downtime and your hobbies you can find some excellent ways to make money in retirement. Here’s a list of some of the best work at home jobs for retirees.

Best 7 Work from Home Jobs for Retirees

Bookkeeper

If you previously worked as an accountant or bookkeeper there is nothing stopping you from continuing this job from home. Many small to medium businesses require someone to reconcile their books, assist with payroll, and add account payable and receivable entries. 

There are a number of companies recruiting for remote full-time or part-time bookkeepers. You can find a selection of at home bookkeeping and accounting opportunities with companies like Bookminders, AccountingDepartment.com.

Consultant

A very lucrative service that you can provide as a retiree if you have senior-level experience is to provide an at home consultancy service. You can set your own hours with very favorable rates sharing your expertise and giving advice to small businesses, startups and companies. You could even offer your services to your previous employer.

Online Tutor

Are you a retired school teacher? There are quite a few online tutoring platforms that are looking for someone like you. VIPKid is always recruiting for qualified tutors to teach English to Chinese students online.

If you have considered teaching English as an option but do not have the experience you can still offer this service through Cambly. You can hold conversations with students around the world so that they can learn English. The rate of pay is lower than VIPKid but it is still a very viable option to make extra income.

You May Also Like : 8 Legitimate Work from Home Jobs for Stay at Home Moms

Transcriber

This is the perfect work at home job for a retiree if you have fast and accurate typing. No need for phone conversations just correspond through email and transcribe whatever audio or video you are sent.

With the explosion of vlogs and podcasts, transcription is always in demand and there are a number of companies that offer global transcription opportunities for experts and complete beginners.

Job opportunities are available through popular transcription sites like GoTranscript, Rev, TranscribeMe, Transcription Hub. A great way to start earning from home.

Proofreading

If you have an eagle eye and excellent grammar you could in your spare time be proofreading documents, ebooks, technical journals, and fictional novels. Companies like proofreadingservices.com are always on the lookout for qualified people to join their team.

You could also help out within the legal profession by providing a proofreading service to court reporters. This is quite a lucrative way for retirees to make some extra cash and you can set your own hours.

Also check out: How To Find Online Proofreading Jobs: The Ultimate Beginners Guide

Customer Service Representative

If you enjoy dealing with the public and a great communicator you can find a remote customer service rep position with a number of business owners. You can use membership sites like FlexJobs to see which flexible part-time or full-time jobs are available now.

Sell Items

You could sell items on Etsy the popular craft site. The great thing about this selling platform is that you can sell both physical or digital items. So if you have a hobby like sewing, crocheting, calligraphy you can create handmade items to sell. For the digital market, you can create your artwork and sell them as printables instead which is a lot easier as you only have to create them once.

Watch this! 8 Online Work from Home Jobs for Stay at Home Moms & Dads

You can even sell items that you have collected over the years on sites like eBay, Amazon and Craigslist. Retirement is the perfect time for downsizing, and getting rid of clutter and unused collectibles are some of the best ways to sell items you no longer use. You’ll be surprised at how much money you can make.

Final Thoughts on at home Jobs for Retirees

While many retirees may think that retirement is all about traveling and having the time to do whatever you want, the majority of seniors enjoy working with the flexibility to work as and when they want to.

Being able to do a work from home job is the best of both worlds as you can create a better work-life balance and still find time to do the things that you love. You can work in any industry such as insurance, health care, technology, education, and many others.

This list of work from home jobs for retirees should give you some great ideas on what you can do once you retire from working life. If you found this post useful why not share it with others who are also on the journey to retirement.

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