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How to Structure Your Website for a Single Weekend Event


Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of event marketing involves determining how your target audience changes in different seasons. And beyond that, how can you use the tools at your disposal to effectively market to those different segments?

Using Your Website as a Tool

If you operate a single weekend or week-long event, you should have three main marketing “seasons”: the pre-season, the event week or weekend, and the off-season.

Segmenting your marketing into different seasons allows you to focus on the different goals you have at different times of the year. You aren’t recruiting sponsors during the week of your event, nor do you need to promote the festival map one month after the event is over.

And your website, the base of all your marketing activities, should be at the center of these initiatives—updating messaging, images, and content, seasonally.

The Pre-Season

1 – 4 months prior to your event

The preseason is often filled with a flurry of buzz and excitement around your event. You generate this buzz to encourage ticket sales/registration.

Not only are you filling your social media feed with hype about the upcoming event, your website should be too. Visitors that are coming to your site want to know details about your event and how to attend.

Your website should reflect this. You’ll want to make sure you’ve got:

  • The date and time prominently featured
  • Schedule of events, lineup, speaker list, etc. easily accessible
  • List of featured vendors

The last, and most important, thing you’ll need is to loudly and clearly ask people to attend. That might mean making the ‘purchase a ticket’ button large, and repeated throughout the website. If you don’t require ticket purchases, you still need to ask people to attend.

These things might seem obvious, but take a few moments and look at your website. How many clicks does it take for someone to find out what time your event is? If you sell tickets, is it immediately obvious how to do so? This information is obvious to you, but isn’t always as obvious to your attendees.

By prioritizing event details, you can also free up your time so you’re not receiving dozens of emails each day about easy-to-answer questions.

Event Week/Weekend

From the event start time through the day after

While your event is going on, you want to be sure all festival materials are front and center. People heading to your website during the event are looking for very specific information like:

  • Where to park
  • What they can and can’t bring in
  • A map of the festival/event grounds
  • Daily schedule

In addition to getting to the event successfully, you’ll want to put your event FAQs and festival rules front and center too.

You want to make it as easy as possible for your attendees to enjoy your event – and that starts with giving them the info they need quickly and easily.

During the event, there is a good chance the majority of people accessing your website for the above information will be on their mobile phones, so it’s crucial that all relevant information is mobile optimized.

Off-season

The day after your event through pre-season

Don’t let your marketing take a nosedive in the off-season. Have you ever gone to an event’s website a few weeks after the date has passed, and they still have all of the old information up? It’s a frustrating user experience.

Instead, take the off-season to thank attendees, secure sponsors and vendors, and build excitement for next year’s event. You can help generate buzz about your event by showcasing your economic or community impact and producing regular, engaging content (blogs, videos, press releases, etc.) that highlights how exciting your event is.

The off-season is also a prime time to find new sponsors and vendors/speakers/artists for next year. Use your website to focus on these two groups during this time.

How to Showcase Seasonal Information

Providing season information doesn’t mean creating a homepage filled with text. There are many ways to showcase this information in a user-friendly, design-friendly way.

Let’s take two examples: an art festival and a food and wine festival…

Use Your Hero Image Wisely

Your hero image is that ‘above the fold’ image users first see when they get to their website. Utilize that precious space for important seasonal goals. This allows the user not to have to scroll for information or look through your navigation for prime info.

Artisphere, an art festival, takes advantage of the off-season by showcasing their community impact, promoting their VIP ticket packages, and calling artists to apply for next year’s festival.



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Internet Businesses Tips

6 Ways To Sell Your Hair Online for Extra Money


How would you like to make some extra cash? One way that you might not have thought of is to sell your hair online. There are many ways that you can sell your hair and some ways can be for a good cause.

So if you’re planning on having a new hairstyle or getting a haircut why not make some money at the same time. There are a number of legitimate online sites that will help you sell your hair and give you cash in exchange.

There is quite a demand for real hair as hairdressers use it to make wigs, extensions and other products.

I have your attention on how you can make some quick side money so let me share with you the ways to sell your hair online.

Why Do People Buy Real Hair?

There are many reasons why people buy real hair and some of reasons are as follows:

  • Being able to apply extensions, weaves and wigs to create different looks
  • Providing a protective styling method while growing their own hair.
  • To prevent damage to their own hair while using colored dyes, bleaches and heated hairstyle treatments
  • A way to still have gorgeous hairstyles using wigs while going through cancer treatment

Now that you know what some of the reasons are for people buying hair you can take this as an opportunity to sell your hair, especially if you have lovely thick quality hair. It should not be seen as something strange, why? Because your hair will grow back.

This could be a chance for you to sell your hair, donate the proceeds to charity and at the same time have your hair made into a wig for people suffering from extreme hair loss or adult and children cancer patients.

You May Also Like: 3 Ways To Get Paid To Sell Breast Milk Online

How To Sell Your Hair Online?

There are quite a few specialized hair selling sites that you can sign up to and you can even use a hair price calculator to find out how much your hair is worth.

The criteria for calculating your hair price is length, thickness, color, and hair condition otherwise known as virgin (never been heat or chemically treated), or non-virgin hair.

As hair takes a while to grow the financial benefit for cutting your hair is quite lucrative. Also, the longer and healthier your hair the more money you can make.

You now have a rough idea of what your hair is worth, sign up to a legitimate hair selling site, take clear photos of your healthy hair, place an ad and wait for the offers to come in.

Check out this too!  9 Ways to Make Money Selling Unwanted Items Online

Where To Sell Your Hair Online?

With this basic information I’m sure you would like to know what online companies will actually buy your hair. Here’s a list of online places to sell your hair.

This site is a global marketplace for legitimately buying and selling hair. HairSellOn sells all types of hair and accepts hair from as short as 5 inches in length and this includes straight, curly and dreadlocks. 

It is one of the more popular and established online hair selling sites and has a system in place to monitor and prevent any fraudulent activities.

This popular hair trading site states that it is the number one site for buying and selling human hair and has been featured on a number of national and international publications. Buy and Sell Hair is a trusted and established online business since 2010.

Another site for buying and selling hair online to make extra cash is Just Sell My Hair. You can list your ad for free and you can receive payment via PayPal.

This is another global hair selling site and they accept hair of any length this also includes gray hair. The only downside is that there is a cost for placing a listing. Prices for ads start at $12 for a one month listing.

A great place to sell your hair online is to World of Wigs. With over 55 years of wig making knowledge they provide a top quality mail order and in-store service. World of Wigs also buys hair but you will need to check regularly to see when they are open to accepting additional hair supply.

You May Also Like: Get Paid To Sell T-Shirts Online: 9 Ways To Start Your Own Business Today!

Sell Your Hair Locally

You can also sell your hair locally directly to hair salons and wig stores or on sites such as Ebay and CraigsList and other listing sites local to your country. Just make sure that when selling that you make adequate checks to prevent getting scammed.

Final Thoughts To Sell Your Hair Online

If this post on selling your hair has opened your eyes to new ways in making extra cash then I advise that you share this post with others. It’s a great way to get a new look, make some extra money and provide a helpful hair trading service.

Sell Your Hair Online for Extra Cash

 



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Internet Businesses Tips

Get Paid To Lose Weight: 3 Money-Making Smartphone Apps


Lose Weight and Earn Extra Mone

What if you could get paid to lose weight? Getting some extra cash in your pocket could be a great weight-loss motivator?

Losing weight may not seem fun to many, especially if you’re not feeling motivated enough to shed those extra pounds but there are interesting ways to help you stay on track while losing weight.

For instance, there are sites that will let you put a wager on a weight goal you set yourself and pay you when you reach that goal. 

I’ll share three smartphone apps that can help you earn extra money once you reach your ideal weight losing goal. Read on to learn how to lose weight and earn money while doing it!

DietBet offers two ways to earn money while losing weight. The first is the Kickstarter DietBet where you can compete to lose 4% of your starting weight in 28 days. 

If you reach that goal, you will be able to split the pot with other winners. Keep in mind DietBet takes a fee ranging from 10-25% from the pot. On average, the bet amount is $30.

The second is the Transformer DietBet, where you compete to lose 10% of your starting weight in six months. If you succeed, you will be able to split the pot with other winners. 

According to DietBet, winners earn $325 if they win all 6 rounds or $175 if they win round 6 on average. The cost of this bet is $25/month or $125 paid upfront.

DietBet guarantees you will never lose money if you win your bet, meaning everyone will win a share of the pot once you all reach your goal-losing weight. According to DietBet, most winners make 1.5 to 2 times their bet amount in total.

DietBet has paid out over 18 million dollars to participants who have reached their goal. According to DietBet, over 90% of DietBetters lose weight and earn extra money. Some have earned upwards of $1,000. The money pot grows as more users join. Join DietBet here.

StepBet is a great way to get paid to lose weight and achieve your fitness goals. This smartphone app is available to both iOs and Android users. All you need to do is connect your fitness tracker to the StepBet app and it will start to monitor your progress.

The StepBet program is personalized to you through your historical tracker data and once you place a wager on yourself, the app will set up Active goals and Power goals that you will need to reach each week.

You’re a winner once you hit those weekly target goals.

With StepBet, you get that extra monetary push to achieve your exercise goals. You start by setting weekly commitment goals but first of all everyone starts with a warm-up week to become familiar with game play. 

Payment is made through a points system which can easily be converted to a PayPal payout or you could use your points to place another wager on yourself. 

It must be noted that StepBet keeps 15% of the pot for non-member games but you can also join the full membership StepBet games that allows you to keep 100% of the winnings.

HealthyWage is one of the best get paid to lose weight programs out there. You can participate and win cash prizes for reaching your goal weight. 

With HealthyWage, you decide how much you want to lose, how much you want to bet per month, and how long you want to take to achieve your goal. HealthyWage will tell you what prize you will win if you succeed.

For example, if you would like to lose 20 pounds over a 6 month period, and you wager $20 per month, you will have to pay $120 total. If you lose the weight, you will get your wager amounts back plus your winnings. 

Depending on how difficult your set goal is you will be offered different amounts for your winnings. If you do not reach your goal, you lose $120.

The higher your goal and the larger your bet is, the bigger the payout reward. HealthyWage offers the biggest ROI (return on investment) but out of all three apps requires the biggest investment too. So you really need to be sure that you can commit to reaching your ultimate weight loss goal.

You can choose to pay your entire bet amount at once or once per month for the duration of your bet. 

If you lose the weight, they will pay you your wager amounts back plus your winnings at the end of the challenge. Your prize will depend on how much you wager and on your personal data.

HealthyWage pays you promptly via check or PayPal. Join HealthyWage here.

Final Thoughts on Earning Cash to Lose Weight

If you want to get paid to shed those extra pounds, these three companies can help motivate you to make some money off your own weight loss. 

Why not give one of these smartphone apps a try and see if you can lose those few extra pounds. You could end up gaining some extra money in your purse if you achieve your weight loss goal!

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