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How to Structure Your Website for a Single Weekend Event

Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of event marketing involves determining how your target audience changes in different seasons. And beyond that, how can you use the tools at your disposal to effectively market to those different segments?

Using Your Website as a Tool

If you operate a single weekend or week-long event, you should have three main marketing “seasons”: the pre-season, the event week or weekend, and the off-season.

Segmenting your marketing into different seasons allows you to focus on the different goals you have at different times of the year. You aren’t recruiting sponsors during the week of your event, nor do you need to promote the festival map one month after the event is over.

And your website, the base of all your marketing activities, should be at the center of these initiatives—updating messaging, images, and content, seasonally.

The Pre-Season

1 – 4 months prior to your event

The preseason is often filled with a flurry of buzz and excitement around your event. You generate this buzz to encourage ticket sales/registration.

Not only are you filling your social media feed with hype about the upcoming event, your website should be too. Visitors that are coming to your site want to know details about your event and how to attend.

Your website should reflect this. You’ll want to make sure you’ve got:

  • The date and time prominently featured
  • Schedule of events, lineup, speaker list, etc. easily accessible
  • List of featured vendors

The last, and most important, thing you’ll need is to loudly and clearly ask people to attend. That might mean making the ‘purchase a ticket’ button large, and repeated throughout the website. If you don’t require ticket purchases, you still need to ask people to attend.

These things might seem obvious, but take a few moments and look at your website. How many clicks does it take for someone to find out what time your event is? If you sell tickets, is it immediately obvious how to do so? This information is obvious to you, but isn’t always as obvious to your attendees.

By prioritizing event details, you can also free up your time so you’re not receiving dozens of emails each day about easy-to-answer questions.

Event Week/Weekend

From the event start time through the day after

While your event is going on, you want to be sure all festival materials are front and center. People heading to your website during the event are looking for very specific information like:

  • Where to park
  • What they can and can’t bring in
  • A map of the festival/event grounds
  • Daily schedule

In addition to getting to the event successfully, you’ll want to put your event FAQs and festival rules front and center too.

You want to make it as easy as possible for your attendees to enjoy your event – and that starts with giving them the info they need quickly and easily.

During the event, there is a good chance the majority of people accessing your website for the above information will be on their mobile phones, so it’s crucial that all relevant information is mobile optimized.


The day after your event through pre-season

Don’t let your marketing take a nosedive in the off-season. Have you ever gone to an event’s website a few weeks after the date has passed, and they still have all of the old information up? It’s a frustrating user experience.

Instead, take the off-season to thank attendees, secure sponsors and vendors, and build excitement for next year’s event. You can help generate buzz about your event by showcasing your economic or community impact and producing regular, engaging content (blogs, videos, press releases, etc.) that highlights how exciting your event is.

The off-season is also a prime time to find new sponsors and vendors/speakers/artists for next year. Use your website to focus on these two groups during this time.

How to Showcase Seasonal Information

Providing season information doesn’t mean creating a homepage filled with text. There are many ways to showcase this information in a user-friendly, design-friendly way.

Let’s take two examples: an art festival and a food and wine festival…

Use Your Hero Image Wisely

Your hero image is that ‘above the fold’ image users first see when they get to their website. Utilize that precious space for important seasonal goals. This allows the user not to have to scroll for information or look through your navigation for prime info.

Artisphere, an art festival, takes advantage of the off-season by showcasing their community impact, promoting their VIP ticket packages, and calling artists to apply for next year’s festival.

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Internet Businesses Tips

5 Easy Online Website Testing Jobs from Home in 2021

Are you looking for an ideal way to make extra money? You can start by signing up with legitimate companies that offer easy online website testing jobs as a side hustle this year.

The EASIEST Ways To Earn Extra Cash Online…

You can begin to earn at least $10 to $20 dollars just by sparing 20 minutes of time out of your day to share your user experience.

Before we get into which companies are always on the lookout for user testers let’s find out what exactly a website tester does.

Who is a Website Tester?

A website tester is a person who provides honest feedback whether verbal or written on how a website or mobile app works and functions. The tester expresses if the site or application is user-friendly, simple to understand, or has any issues and functional errors. Once the website tester has completed this task they get paid.

For instance, you may have seen or heard terms like UX, or UX design and wondered what it means. UX means User Experience, for short. By becoming a website tester you get paid to carry out the function of sharing your UX with the website or mobile application designer before it is fully released to the public.

RELATED: Best 12 Companies That Pay You To Test Websites from Home

Website Testing Requirements

To get started you will need some basic equipment plus good communication skills. These are the must-have things you need to take part in user testing opportunities.

  • High-speed internet
  • A pc or laptop, mobile phone or tablet
  • An external camera if not already built-in
  • Up to date software and be willing to have software added for testing purposes
  • Good verbal and written English

User Testing Companies

Here are 5 user testing companies that will pay you to test websites and mobile applications from the comfort of your home or anywhere for various clients, and even some well-known brands. For some of these online testing companies, you don’t even need any special skills for testing websites.


This company has worldwide openings for usability testing. Just register on the Enroll website with your email address and once that is done you will be contacted for any suitable upcoming tests. Payment is made via PayPal and you can use your phone, tablet or pc/laptop to take the test.


Although not as well known as some of the others, Analysia will pay user testers around $10 for each test taken. You can sign up to Analysia to start receiving email notifications of open usability testing programs that match your profile. Screen recording software may be added to your computer for you to be able to carry out the usability tests. Make sure to quickly respond to any testing notifications for early selection.

Testing Time

You can sign up with TestingTime to test websites and apps on various devices. They make sure to best match your profile before sending you an email invitation for a guided usability study where you can choose a suitable date and time to take the test. Payment will be made 10 days after you complete the test.


If you already have great tech skills then UTest is one of the best sites to sign up to. They pay anywhere from $50 up to $200 for in-depth testing of software. Just complete the online form on their website so that you can be matched up with the most suitable client.


This is a well-known usability testing company that will record your screen as you test websites and apps on their behalf. You can earn $10 per test and they only take around 10 to 15 minutes to complete. UserFeel has great resources on their site with videos showing you what they expect from user testers when carrying out a test.

Final Thoughts on Online Website Testing Jobs

I hope you found the above list on easy online website testing jobs informative as it’s a great way to earn extra cash just by giving your opinion. Make sure to sign up to as many as you can to have a better chance of being selected as a website tester. The other advantage is the more user testing sites you sign up to the more you can earn on the side.

Why not share this post with others so they too can make some extra money in their spare time.

Also check out: Website Testing Jobs: How To Easily Earn $10 from Home

5 Easy Online Website Testing Jobs from Home in 2021

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Internet Businesses Tips

Best 7 Work-from-Home Jobs for Retirees To Make Money Online

When it comes to being retired being able to live a comfortable life is my top priority. The reality for some retirees is that once you leave the workforce you still want to be active and be able to contribute to household expenses or just need to make some much-needed extra income.

The EASIEST Ways To Earn Extra Cash Online…

You realize that the family is all grown up and left home and you now have some extra time to consider a side hustle or a part-time job. This is where you can find options for work from home jobs for retirees.

According to a FlexJobs survey, around 70% approaching or in retirement continue to work to pay for basic necessities while 59% just enjoy working.

There are so many work from home options for retirees due to past experience, knowledge and skills and the advantage is you can choose to work as many or as few hours you wish and set your own flexible working hours.

So in between your downtime and your hobbies you can find some excellent ways to make money in retirement. Here’s a list of some of the best work at home jobs for retirees.

Best 7 Work from Home Jobs for Retirees


If you previously worked as an accountant or bookkeeper there is nothing stopping you from continuing this job from home. Many small to medium businesses require someone to reconcile their books, assist with payroll, and add account payable and receivable entries. 

There are a number of companies recruiting for remote full-time or part-time bookkeepers. You can find a selection of at home bookkeeping and accounting opportunities with companies like Bookminders,


A very lucrative service that you can provide as a retiree if you have senior-level experience is to provide an at home consultancy service. You can set your own hours with very favorable rates sharing your expertise and giving advice to small businesses, startups and companies. You could even offer your services to your previous employer.

Online Tutor

Are you a retired school teacher? There are quite a few online tutoring platforms that are looking for someone like you. VIPKid is always recruiting for qualified tutors to teach English to Chinese students online.

If you have considered teaching English as an option but do not have the experience you can still offer this service through Cambly. You can hold conversations with students around the world so that they can learn English. The rate of pay is lower than VIPKid but it is still a very viable option to make extra income.

You May Also Like : 8 Legitimate Work from Home Jobs for Stay at Home Moms


This is the perfect work at home job for a retiree if you have fast and accurate typing. No need for phone conversations just correspond through email and transcribe whatever audio or video you are sent.

With the explosion of vlogs and podcasts, transcription is always in demand and there are a number of companies that offer global transcription opportunities for experts and complete beginners.

Job opportunities are available through popular transcription sites like GoTranscript, Rev, TranscribeMe, Transcription Hub. A great way to start earning from home.


If you have an eagle eye and excellent grammar you could in your spare time be proofreading documents, ebooks, technical journals, and fictional novels. Companies like are always on the lookout for qualified people to join their team.

You could also help out within the legal profession by providing a proofreading service to court reporters. This is quite a lucrative way for retirees to make some extra cash and you can set your own hours.

Also check out: How To Find Online Proofreading Jobs: The Ultimate Beginners Guide

Customer Service Representative

If you enjoy dealing with the public and a great communicator you can find a remote customer service rep position with a number of business owners. You can use membership sites like FlexJobs to see which flexible part-time or full-time jobs are available now.

Sell Items

You could sell items on Etsy the popular craft site. The great thing about this selling platform is that you can sell both physical or digital items. So if you have a hobby like sewing, crocheting, calligraphy you can create handmade items to sell. For the digital market, you can create your artwork and sell them as printables instead which is a lot easier as you only have to create them once.

Watch this! 8 Online Work from Home Jobs for Stay at Home Moms & Dads

You can even sell items that you have collected over the years on sites like eBay, Amazon and Craigslist. Retirement is the perfect time for downsizing, and getting rid of clutter and unused collectibles are some of the best ways to sell items you no longer use. You’ll be surprised at how much money you can make.

Final Thoughts on at home Jobs for Retirees

While many retirees may think that retirement is all about traveling and having the time to do whatever you want, the majority of seniors enjoy working with the flexibility to work as and when they want to.

Being able to do a work from home job is the best of both worlds as you can create a better work-life balance and still find time to do the things that you love. You can work in any industry such as insurance, health care, technology, education, and many others.

This list of work from home jobs for retirees should give you some great ideas on what you can do once you retire from working life. If you found this post useful why not share it with others who are also on the journey to retirement.

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