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How to Use it to Grow FAT Traffic [#TrafficHack]


When anyone shares your blog post on Facebook, your site gets ‘tagged’ – a story preview is automatically generated with your site name at the bottom.

In other words, anytime your content is shared, your SITE goes with it.

As great as that is, it’s half the battle.

What about your name? As the author of that content?

Tam-da-da-dam! 🥁🤓

That’s exactly what Facebook Author Tag does.

What Is Facebook Author Tag?

WHAT IS FACEBOOK AUTHOR TAG?

Facebook Author Tag is a simple line of code on your site that tells Facebook to ‘tag’ you as the author whenever your content is shared on Facebook.

As a result, a clickable author’s byline that links to either your Facebook Page or profile is added to a story preview.

What Facebook Author Tag looks like

Now, anytime your content is shared, your NAME goes with it.

By the way, this post is a part of Ana’s exclusive Traffic Hacks email series. Want to become a Traffic Hacker and double YOUR website traffic in 30 days?
👇👇

I WANT IT >>

 

How Facebook Author Tag Works

Let’s say a reader (we’ll take my friend Sue-Ann Bubacz as an example) shares a blog post by Zac Johnson.

Facebook Author Tag ensures Zac’s name appears in the story preview byline.

What Facebook Author Tag looks like

On Facebook, I am friends with Sue-Ann, but not with Zac.

When Sue-Ann shares Zac’s post, I see it in the News Feed. I get curious about Zac.

As I hover over Zac’s Facebook Author Tag in the byline, I learn a bit more about him AND have a chance to follow him on Facebook (more on that below.)

Facebook Author Tag with hover card

What if I want to read Zac’s content before deciding if he’s worth a Follow?

Then I click the link and read Zac’s post.

Once that’s done and I return to Facebook (and return I shall, since that tab is still open in my browser!), I see things exactly how I left them with Sue-Ann’s share of Zac’s post in front of me.

Only now, I see one subtle, but obvious change:

Facebook Author Tag Follow button

I still see the option to follow Zac, as well as an additional incentive (‘See more from Zac Johnson‘) to connect with him on Facebook.

IS FACEBOOK AUTHOR TAG FOR PERSONAL PROFILES ONLY?

The Author Tag could also be enabled for Facebook Pages, not just personal profiles.

We’ll talk about the strategy between connecting to a profile vs a Page later; for now, let me show you what the Author Tag (more accurately, the Publisher Tag) looks like for Pages.

In the News Feed, the Publisher Tag looks very much like the Author Tag. The byline includes the publishing Page name linked to the Page URL.

What Facebook Author Tag looks like for Pages

Once you hover over the Page byline… well, that’s where the magic begins.

What the Publisher Tag page card looks like.

Pop, goes the Page card!

In it, you see some basic Page info, plus four action buttons that give you a choice of liking the Page, following it, sending a message via Messenger, or signing up (for?… we’ll talk about that in a moment.)

What’s the difference between ‘liking‘ a Facebook Page and ‘following‘ it?

If you want to show public support for a Page in addition to seeing updates from it in your News Feed, you should like it.

If you just want to just see updates from a Page, without being publicly associated with it, you should follow it.

What do I mean ‘publicly’? Pages you like are listed in the About section of your profile below Likes. A post that you liked on a Page may appear in the News Feed. You may be displayed on the Page you liked or in ads about that Page.

(For instance, in the screenshot above, you see that Dennis R Oosterman, my Facebook friend, likes Conversion Giant Page.)

When you like a page, you automatically follow it.

Back to the prominent pretty-in-blue Sign Up button.

That’s actually the same button you see under the Cover photo of a Page.

This is what it looks like on my Facebook Page.

Of course, ‘Sign Up’ is far not the only option offered by Facebook, but in my opinion, it’s the best one for entrepreneurs building email lists (if you aren’t, you absolutely SHOULD!)

For instance, the Sign Up button on my FB Page leads to the landing page for my exclusive Traffic Hacks email series.

Needless to say, so does the Sign Up button on a Page card you see when hovering over my byline…

And THAT is the main reason I love the Publisher Tag!

UPDATE 2021: Does Facebook Author Tag Still Exist?

It’s been awhile since we’ve seen any evidence of Facebook Author Tags.

Soooooo… does Facebook Author Tag still exist?

The good news is YES.

The bad news is it’s currently limited to journalists and news organizations.

Per Facebook:

People use Facebook every day to discover what’s going on in the world. The Author Tag helps connect those people to the stories and journalists that best inform and entertain them.

I have a feeling this change/restriction has a lot to do with the rise of fake news.

Think you might qualify as a ‘journalist’? Apply here. Keep in mind you’ll have to verify your credentials.

Will Facebook Author Tag, once again, become available to ALL publishers? We can only hope.

Meanwhile…

Double YOUR website traffic in 30 days with my proven high-value ‘minimum effort, maximum results’ Traffic Hacks!

Yes, Ana, I want in >>

 

Why You Should Definitely Enable Facebook Author Tag

In case you aren’t convinced yet, Facebook Author Tag allows you to boost your visibility and traffic in a few different ways.

1. FACEBOOK AUTHOR TAG HUMANIZES YOUR BRAND & CONTENT

There was a time when personal branding was nothing more than a business card with a name on it.

Now, your business success hinges on your personal reputation.

No one wants to do business with a faceless brand. NO ONE.

Facebook Author Tag makes a difference between faceless content and content written by a real human being… YOU.

It gives you more credibility, expertise, and trust, which ultimately leads to more of everything: website traffic, leads, and customers.

2. FACEBOOK AUTHOR TAG GROWS YOUR NUMBER OF FANS & FOLLOWERS

‘Like’ or ‘Follow’ button is just a mouse hover away.

By cutting out the extra click needed to go to a profile or Page to follow/like someone, Facebook Author Tag makes growing your Facebook numbers effortless.

(If you are wondering what the difference between ‘Like’ or ‘Follow’ is, we’ll talk about it below.)

3. FACEBOOK AUTHOR TAG DOESN’T NEGATIVELY AFFECT YOUR WEBSITE TRAFFIC

Yes, Facebook would very much like to keep its users right where they are – on Facebook.

Yet Facebook Author Tag was designed in such a way that it calls for a user’s action in addition to visiting the original story source (your website), not instead of it.

And, speaking of your website traffic, Facebook Author Tag only helps you gain more of it in the long run – by helping you to establish and grow your personal brand as well as your Facebook fan base.

Facebook Author Tag helps real people build real connections with real audiences.Click To Tweet

 

4. FACEBOOK AUTHOR TAG IS TOO EASY TO IMPLEMENT TO IGNORE

Facebook Author Tag is one line of code added to your website. That’s it.

It’s a ‘once and done’ sort of Traffic Hack… my favorite kind! 😎

And when something is that easy to do AND has that many upsides for your business… there’s no reason not to get it done.

That’s why implementing Facebook Author Tag made it onto the very exclusive list of Traffic Hacks I share with my email subscribers once or twice per week.

Should You Connect to a Facebook Profile or Page?

Facebook Author Tag can connect your byline to either your Facebook Page or profile – your choice.

Which one should you go for? We’ll talk about the pros and cons below, but first let’s get one thing straight.

DO FACEBOOK PERSONAL PROFILES HAVE BETTER REACH THAN PAGES?

Seems like plenty of folks think that…

Truth is:

Facebook News Feed Ranking Algorithm applies to BOTH personal profiles and Facebook Pages.

Still in doubt?

Take a look at your ‘Friends’ list.

When was the last time you heard from some of them?… saw their updates in your News Feed?

🤔 Hmmm…

That’s Facebook News Feed Ranking Algorithm at work, deciding what you should see and what you will live without.

With that said, there’s a logical explanation (a correlation, if you will) as to why personal profile updates MIGHT rank better than Page updates.

YOUR NAME.

People are more likely to engage with people vs brands.

Thus, when you post on Facebook as yourself, you stand a better chance of getting comments and reactions.

Since engagement is one of Facebook ranking factors, those updates have a much better shot of appearing in your friends’ News feeds.

That’s the Power of Personal.

So…. on the one hand, you run a business and, naturally, want to market the ish out of it on Facebook.

(I don’t blame you. So do I. As well as every person reading this.)

On the other hand, it seems like YOUR NAME carries a lot more weight and power on Facebook (and beyond, actually) than your business name.

What to do, what to do?…

Let’s put that on the back burner for now.

For now, the question at hand is: should you tag your personal profile or business Page?

Connecting the Author Tag with a Personal Facebook Profile

Since Facebook Author Tag is really meant to brand YOU as an author, associating it with your personal Facebook profile makes sense.

HOWEVER… there’s that pesky little word there – ‘personal.’

If you are the kind of person who likes to keep it that way… ‘personal‘ that is… don’t stick a fork into it just yet.

Here’s why: when someone hovers over your author name in the byline, they are given the option to Follow you.

WHAT DOES IT MEAN TO ‘FOLLOW’ A PERSON ON FACEBOOK

When you Follow someone on Facebook, you may see public updates from that person in your News Feed even though you might not be ‘Friends’.

That’s good news if you want to continue sharing personal updates with your Friends, but don’t mind sharing some updates (like your blog posts) publicly so that your Followers can see them as well.

KEEP IN MIND BEFORE IMPLEMENTING THE AUTHOR TAG

1. Limit the number of business posts you share to your personal FB profile.

Your friends see your public updates as well. That’s the nature of ‘public’.

Make sure grandma Pearl or Aunt Wendy or little Johnny you grew up with (who’s no longer that little!) aren’t inundated with your business posts.

Plus, it’s against Facebook TOS to ‘use your personal timeline primarily for your own commercial gain.’

2. Share some personal posts publicly.

Your Followers aren’t following you JUST because they are dying to get links to your content.

They want to get to know you as a person as well.

So don’t be shy, show them a bit of your human side!

3. Make sure the Follow setting is enabled.

…or else, no one will be able to Follow you. 🤪

Go to:

  1. Settings
  2. Public Posts
  3. Choose Public under Who Can Follow Me

How to enable Follow on Facebook

Connecting the Publisher Tag with a Facebook Page

Why choose a Facebook Page over a personal profile for Facebook Authorship?

1. When you absolutely don’t want to mix business with pleasure.

If you insist your personal profile remains strictly personal, then connecting your site with the Facebook Page makes sense.

2. When you have an active Facebook Page fan base.

Have you done a good job building up your Facebook Page and nurturing relationships with your fans?

Then take advantage of it and connect the byline with your Page. Might as well, right?

3. When building an email list is a priority.

If it isn’t, it should be.

Granted, few people might subscribe to your email list when they barely know you, buuuuuut…

  1. you never know 😉,
  2. doesn’t hurt to remind them the option is there when they’re ready.

4. When your FB Page is set up as a Public Figure.

NOW we are getting into the good stuff!… I’m really excited about it, can’t you tell? 😅

This is my preferred way to go, hands down.

Let’s talk about it for a moment.

What does it mean to set up a Page as a Public Figure?

When creating a Facebook Page, you are given an option to set up your page as:

When setting up a Facebook Page, Public Figure is one of the options.

Setting up a Facebook Page as a Public Figure makes YOU your business.

Nothing… I repeat NOTHING is as critical to your business success as building You Inc.

If people trust YOU, they’ll trust just about whatever you sell.

Remember what we talked about above?… (plus or minus a few hundred words?…)

Bringing together ‘business‘ and ‘personal‘ in a very natural harmonious way?

This is IT! Facebook Page (business) as a Public Figure (puts YOU front and center – personal.)

To learn more about setting up your FB Page as a Public Figure, read:

What if you already have a Facebook business Page, but now wish it was set up as a Public Figure?…

That’s exactly what I thought when writing this post… then I realized you can EDIT just about everything about your current Page, including the name, the @username, and the page type!

How to switch your FB Page to Public Figure Page

The screenshot above is my ‘new’ Facebook Page – it was transformed from ‘Traffic Generation Café with Ana Hoffman‘ (website) into ‘Ana Hoffman‘ (Public Figure).

How to Switch Your Current Facebook Page type to a Public Figure Page

The process is simple and quick.

Facebook will have to ‘approve’ your switch, but that took about 3 minutes when I did it.

SIDE NOTE

Once you change your @username, which is what makes up your Page URL, your old Page URL will be broken.

On the upside, you retain all your fans and prior updates. 😉

TO SWITCH YOUR CURRENT FACEBOOK PAGE TYPE TO ‘PUBLIC FIGURE’:

1. Click on ‘…’ to go to Page Info.

How to switch FB Page Public Figure, Step 2

2. You’ll see a window pop up. Scroll down and click ‘See All Information‘.

How to switch FB Page Public Figure, Step 3.

3. Edit to your heart’s content.

How to switch FB Page Public Figure, Step 4

Why a Public Figure Page Works Best for Facebook Authorship

Judge for yourself.

OPTION 1: connect Facebook Author Tag with your Facebook profile.

This option allows you to brand your name (very important!) and be Followed without having to deal with accepting friendships.

It looks like this:

Facebook Author Tag with hover card

OPTION 2: connect Facebook Publisher Tag to your Business Page.

With this option, you get to brand your business and give potential fans an option to sign up for your email list (or whatever Call to Action you choose) or Like your Page, Follow it, or Message you.

An example of what Publisher Tags look like

On the other hand, this option completely eliminates the human side of your business – YOU.

You can’t even tell that page belongs to Sue-Ann Bubacz… and without a single personal element present, I am a LOT less likely to check it out.

OPTION 3: connect Facebook Publisher Tag to your Public Figure Page.

BOOM! You get the best of both worlds: your name attached to your content (personal branding, branding, BRANDING!), plus all the perks of a Page card: an opt-in button, plus three options to connect with potential fans.

Don’t Forget to Use Facebook Author Tag for Your Guest Posts

Wouldn’t it be great to get at least some social media credit for the guest posts you write for other blogs?

With the Author Tag, you can. Your name goes with your guest post – no matter who shares it.

What Facebook Author Tag looks like for Pages

To get the byline credit, you need to:

  1. make sure the blog owner has the Author tag enabled sitewide;
  2. add your Facebook profile or page URL under Contact Info section of Your Profile on that site.

If the blog owner doesn’t have Facebook Author Tag enabled, send them a link to this post.

If you aren’t sure what I mean by ‘Contact Info section of Your Profile‘, read on.

How to Implement Facebook Author Tag on a WordPress Site

The Author Tag is one line of code in the header of your website.

Here’s what it looks like:

  • for personal profile
    includes “article: author” tag plus a link to your FB profile


<meta property="article:author" content="https://www.facebook.com/YourFBProfile" /> 

  • for fan page
    includes “article: publisher” tag plus a link to your FB page


<meta property="article:publisher" content="https://www.facebook.com/YourFBPage" /> 

I’ll give you three easy ways to add it to your website.

1. WITHOUT A PLUGIN

You can simply add the string of code above (either the Publisher or the Author tag) to your website theme header.

SIDE NOTE

If you add both the Publisher and the Author tags, Facebook will connect your byline to your personal profile.

Traffic Generation Café runs on Genesis.  Whatever theme you have, you should be able to find your site header in a similar fashion.

In your WordPress dashboard, take a look at the menu to the left.

Hover over Genesis (or your theme), then click:

  1. Theme Settings
  2. Header and Footer Scripts
  3. paste code above into your Header Scripts

How to add Facebook Author Tag to your website header

Don’t forget to save!

You are done.

If adding the tag on your own equals living too dangerously for your taste, I’ll walk you through adding it through one of two popular WordPress plugins: Yoast SEO and Social Warfare.

2. ADD THE AUTHOR TAG WITH YOAST SEO PLUGIN

Here’s how to add the Author Tag using Yoast SEO plugin.

First, you need to fill out the Facebook Profile URL field in the Contact Info section of your WordPress profile page.

From WordPress dashboard menu:

  1. Hover over Users, click on Your Profile
  2. Add Facebook Profile (or Page) URL
  3. Save

Add Facebook Author Tag with Yoast SEO: add your Facebook profile URL to your WP Contact info first

SIDE NOTE

Even though it says ‘Facebook profile URL‘, you can add either your profile or Page URL here. Facebook will attribute your byline correctly either way.

Next, enable Open Graph meta data in Yoast SEO plugin.

From WordPress dashboard menu:

  1. Hover over SEO, click on Social
  2. Toggle to enable Open Graph meta data
  3. Save

Add Facebook Author Tag with Yoast SEO: enable Facebook Open Graph in Yoast

Save. Done.

3. ADD AUTHOR TAG WITH SOCIAL WARFARE PLUGIN

Social Warfare is my favorite social sharing plugin – that’s what powers the social media sharing buttons across Traffic Generation Café.

To add Facebook Author Tag, go to:

  1. Users => Your Profile => scroll down to Social Warfare Fields
  2. fill out Facebook Author URL field

How to set up FB Author Tags with Social Warfare, step 1

To add Facebook Publisher Tag, go to:

  1. Social Warfare => Social Identity
  2. fill out Facebook Page URL field

How to set up FB Author Tags with Social Warfare, step 2

WHAT IF YOUR SITE IS NOT ON WORDPRESS?

If your site is running on anything other than WordPress, Mike Allton has instructions on adding the Author Tag for Drupal, Blogger, Tumblr, Weebly, WiX, Solo Build It!, Joomla, Shopify, and SquareSpace.

How to Test Your Author Tag Setup

Facebook isn’t the sharpest tool in the shed when it comes down to fetching new information from sites.

It might take it a day or two to catch up to your Author Tag installation on its own.

Who wants to wait that long, right?

So here’s what you want to do: copy the link to your latest blog post, go to the Debug Tool, paste the link and click on Debug.

Scroll down to see a preview of what your post will look like when shared to Facebook. If it doesn’t look right (wrong image, description, or no byline), click on Debug again or even several times, if needed, until the preview looks as it should.

Marketing Takeaway

Simple.

Easy.

Effective.

Enabling Facebook Author Tag is a smart move.

I challenge you to take the next 5 minutes, if that, to get it DONE.

Go!

From Ana with





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Internet Businesses Tips

Why Your Mobile Site Speed Score Is Bad—And Why That’s OK


We hear from clients almost once a week asking us why their site is slow on mobile and what we can do about it. They usually send us a report they pulled from Google Lighthouse or Pagespeed Insights and they are worried why the score is so low on mobile. 98% of the time, here’s how I respond:

  1. Take a deep breath.
  2. Just because you have a low mobile Lighthouse score doesn’t mean your site is slow.
  3. Everything will be okay with your website and your online customers.

So, on that note, let’s find out what we should be doing about these scores!

What Is Lighthouse?

Lighthouse is an open-source, automated tool for improving the quality of web pages. It runs your web page through an audit for performance, but it also has audits for Accessibility, SEO, and more. For the sake of this article, when we refer to Lighthouse, we will only be referring to the Lighthouse Performance Audit.

It’s a helpful supplemental tool to quickly find out how your web page is performing, but because it is an automated audit run by a device, it shouldn’t really take the place of real-life feedback from your customers.

How Does Lighthouse Scoring Work?

Your Lighthouse score will range from 0 to 100 and is calculated by 6 different weighted metrics. These metrics are likely to change over time as the Lighthouse team continues to do research on web performance. As of Lighthouse version 8, here are the metrics and their respective weights:

We won’t go into detail on each metric, but feel free click on the links above to learn more about how each one is scored. As you can see, the two heaviest metrics are Largest Contentful Paint and Total Blocking Time, which makes up over half of your possible score. Here’s a helpful calculator tool of how changing different metrics will affect your score.

Mobile vs. Desktop Scoring

Lighthouse offers two different audits for web performance: one for desktop, and one on mobile. Running the two audits on your web page, you will probably see two vastly different scores for each.

Why is My Mobile Score So Low?

The biggest difference between the Desktop and Mobile audit is that the Mobile audit is run on a slow, 3G cellular connection. How slow is 3G? If you were blessed to have a cell phone when Verizon launched the first third-generation networks in 2002, you will remember it was excruciatingly slow.

Most of the US currently uses 4G/LTE networks, with 5G becoming more widely used every day. As of 2019, only 17% of the US is still using 3G networks. With all that said, the mobile Lighthouse audit probably isn’t representative of the majority of your users.

And if your users do have a slow, 3G connection, I can promise you, your website isn’t the only slow website they are using. The entire internet will crawl.

Your 3G users aren’t going to be turned away because your website takes 12 seconds to load on their phone, right after they waited for 2-3 minutes on Facebook to see photos of their new grandson. 3G is just slow.

Just How Bad Are Other Websites’ Mobile Scores?

Bad. Really Bad. In a look at the top 100 largest-revenue online retailers, the average score is 25.9. That’s 25.9 out of 100. Microsoft held the highest score of 68. Apple maintained a score of 58. But much of the list, including IKEA, Lowe’s, Staples, HP, and more, scored in the 20’s and 30’s. You can see the full article here.

This goes to show that mobile website optimization technology has a long way to go before it becomes standard to see good mobile scores.

Will a High Score Improve My SEO?

Short answer: Not really.

Longer answer: While Google does take Lighthouse scores into consideration for ranking, the amount of time it will take to improve your score to jump up one rank or two on Google Search is just not realistic.

It’s much better to spend your time optimizing other parts of your website, and not just obsess over a perfect performance score. Here’s a free checklist we created to help optimize your website to get better SEO rankings.

Why You Shouldn’t Obsess Over Perfect Lighthouse Scores

We’ve already said many reasons why you shouldn’t waste your time obsessing over improving your mobile scores, including that mobile scores are notoriously low and hard to improve, and they don’t affect your SEO very much at all.

But one more thing we haven’t mentioned is that scores can vary widely from test to test. Go ahead and run multiple tests and you’ll see scores often vary by 10-20 points. This is because of a bunch of different factors including CPU throttling, browser extensions, geography and server location, and even your local network speeds. It makes sense to not put your full trust in the tool, but to use it as a jumping off point to see what your improvement opportunities are.

Why Use Lighthouse At All Then?

Even with its inconsistencies and reliability issues, Lighthouse is still a tool worth having in your toolbox. Once you know the quirks, you can usually work around them by averaging multiple tests. What’s more important than the score and metrics are the list of opportunities for improvement that Lighthouse gives you. Once you know to focus on these items, Lighthouse can be a very valuable resource for optimizing your website.

Still have questions?

The website world can be a little overwhelming. If you have questions, seek out resources to help you learn more. We’re more than happy to answer any questions and, if you already have a web design partner, they should be too! Give us a call or send us an email and let’s chat about your website.



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Internet Businesses Tips

Engenius Partners With NEXT and Clemson


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