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Marketing Online: What You Need To Do

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While some business owners prefer to keep to traditional forms of advertisement like television or billboards, this is a dire mistake. Marketing on the internet, while intimidating at first, can have fantastic results, giving a much better return on initial investment than traditional advertising. Read on to find out how you too can harness the power of online marketing.

To best increase traffic and interest in your website, make sure that it loads quickly. All of the pages on your site should load in no more than ten seconds. Optimally, your site should load in no more than six seconds. If this means splitting up product pages or reducing the image content of your site, do it.

Use the services of a third party site, to send regular emails to your clients. These emails can be strictly informational, or contain promotions and coupons, but either way, they will link your subscribers back to your website on a regular basis. Keep your site fresh and informative so they always have something new to see.

A great way to continue website marketing once you have a database of customers is letting them subscribe to e-mails and there is an easy way for people to sign up for an e-mail house list. Delete any extra fields from the form that people fill out. All you want is their e-mail address and that is pretty much all the information they want to give you as well.

Make it easy to buy from your website. Mark all prices clearly, and specify shipping options and charges up front so the customer does not have to wonder. Show all items and charges on the final page before the customer clicks to confirm. And after the order is accepted, give a confirmation number and an estimated date for them to receive their merchandise.

To build your Internet marketing empire, do a little bit of work regularly. Set a schedule and stick to it. Don’t think that you can create a single product, or do one big session of marketing, and be successful for the rest of the month or year. While it’s certainly possible to have that happen, it’s a good idea when you’re still learning (and even when you’re more experienced) to commit to working on your marketing frequently. It will increase your visibility if you stay active regularly rather than doing your marketing in large, infrequent chunks.

By placing a picture or other graphic in the marketing content, one can catch the attention of the viewers. As they say, a picture is worth a thousand words, and one picture can greatly improve the impact of the overall content. Graphics when used correctly can be an effective tool for attracting Internet viewers.

With these tips at your disposal, you are now ready to leap into the exciting world of marketing your products on the internet, reaching a whole new demographic of potential customers at an incredibly low cost. Apply these tips to your marketing techniques to skyrocket your company to the next level!


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Internet Businesses Tips

Why Your Mobile Site Speed Score Is Bad—And Why That’s OK


We hear from clients almost once a week asking us why their site is slow on mobile and what we can do about it. They usually send us a report they pulled from Google Lighthouse or Pagespeed Insights and they are worried why the score is so low on mobile. 98% of the time, here’s how I respond:

  1. Take a deep breath.
  2. Just because you have a low mobile Lighthouse score doesn’t mean your site is slow.
  3. Everything will be okay with your website and your online customers.

So, on that note, let’s find out what we should be doing about these scores!

What Is Lighthouse?

Lighthouse is an open-source, automated tool for improving the quality of web pages. It runs your web page through an audit for performance, but it also has audits for Accessibility, SEO, and more. For the sake of this article, when we refer to Lighthouse, we will only be referring to the Lighthouse Performance Audit.

It’s a helpful supplemental tool to quickly find out how your web page is performing, but because it is an automated audit run by a device, it shouldn’t really take the place of real-life feedback from your customers.

How Does Lighthouse Scoring Work?

Your Lighthouse score will range from 0 to 100 and is calculated by 6 different weighted metrics. These metrics are likely to change over time as the Lighthouse team continues to do research on web performance. As of Lighthouse version 8, here are the metrics and their respective weights:

We won’t go into detail on each metric, but feel free click on the links above to learn more about how each one is scored. As you can see, the two heaviest metrics are Largest Contentful Paint and Total Blocking Time, which makes up over half of your possible score. Here’s a helpful calculator tool of how changing different metrics will affect your score.

Mobile vs. Desktop Scoring

Lighthouse offers two different audits for web performance: one for desktop, and one on mobile. Running the two audits on your web page, you will probably see two vastly different scores for each.

Why is My Mobile Score So Low?

The biggest difference between the Desktop and Mobile audit is that the Mobile audit is run on a slow, 3G cellular connection. How slow is 3G? If you were blessed to have a cell phone when Verizon launched the first third-generation networks in 2002, you will remember it was excruciatingly slow.

Most of the US currently uses 4G/LTE networks, with 5G becoming more widely used every day. As of 2019, only 17% of the US is still using 3G networks. With all that said, the mobile Lighthouse audit probably isn’t representative of the majority of your users.

And if your users do have a slow, 3G connection, I can promise you, your website isn’t the only slow website they are using. The entire internet will crawl.

Your 3G users aren’t going to be turned away because your website takes 12 seconds to load on their phone, right after they waited for 2-3 minutes on Facebook to see photos of their new grandson. 3G is just slow.

Just How Bad Are Other Websites’ Mobile Scores?

Bad. Really Bad. In a look at the top 100 largest-revenue online retailers, the average score is 25.9. That’s 25.9 out of 100. Microsoft held the highest score of 68. Apple maintained a score of 58. But much of the list, including IKEA, Lowe’s, Staples, HP, and more, scored in the 20’s and 30’s. You can see the full article here.

This goes to show that mobile website optimization technology has a long way to go before it becomes standard to see good mobile scores.

Will a High Score Improve My SEO?

Short answer: Not really.

Longer answer: While Google does take Lighthouse scores into consideration for ranking, the amount of time it will take to improve your score to jump up one rank or two on Google Search is just not realistic.

It’s much better to spend your time optimizing other parts of your website, and not just obsess over a perfect performance score. Here’s a free checklist we created to help optimize your website to get better SEO rankings.

Why You Shouldn’t Obsess Over Perfect Lighthouse Scores

We’ve already said many reasons why you shouldn’t waste your time obsessing over improving your mobile scores, including that mobile scores are notoriously low and hard to improve, and they don’t affect your SEO very much at all.

But one more thing we haven’t mentioned is that scores can vary widely from test to test. Go ahead and run multiple tests and you’ll see scores often vary by 10-20 points. This is because of a bunch of different factors including CPU throttling, browser extensions, geography and server location, and even your local network speeds. It makes sense to not put your full trust in the tool, but to use it as a jumping off point to see what your improvement opportunities are.

Why Use Lighthouse At All Then?

Even with its inconsistencies and reliability issues, Lighthouse is still a tool worth having in your toolbox. Once you know the quirks, you can usually work around them by averaging multiple tests. What’s more important than the score and metrics are the list of opportunities for improvement that Lighthouse gives you. Once you know to focus on these items, Lighthouse can be a very valuable resource for optimizing your website.

Still have questions?

The website world can be a little overwhelming. If you have questions, seek out resources to help you learn more. We’re more than happy to answer any questions and, if you already have a web design partner, they should be too! Give us a call or send us an email and let’s chat about your website.



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Internet Businesses Tips

Engenius Partners With NEXT and Clemson


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