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Internet Businesses Tips

Read This To Spark Your Internet Marketing Success

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You have always wanted to find out about, or possibly enhance your current knowledge of website marketing and have scoured the Internet for information to help you. The tips and tricks we provide in this article, when followed as suggested, should help you to either improve on what you have already done or help you start off well.

To get people interested in different products, you can have an advertisement for another product on the ‘thank you’ page that they see after buying something. Or you can include a free trial offer for a new product when they buy something. Make sure the product that you are pushing is related to what they are buying.

Using fake testimonials is not a good idea while utilizing internet marketing. It may seem like a good idea at the time, yet when people catch on and they will catch on, you will no longer be seen as a reputable company. Be ready to prove that all of your testimonials, come from actual human beings, who have used your products or services.

Add as much new content that you can to your site each week. The more new content added, the better chance that you have to be seen as reliable, fresh, and contemporary to visitors. These characteristics will help draw more customers to your site with a positive image of your company.

If you sell product on your website, make sure you accept multiple forms of payment, like all credit cards, Paypal and even checks. Displaying the credit card and Paypal logos on your website has been shown to increase revenue, because a customer knows that the check out process is reliable and simple.

Creating buzz about your product or website online can be inexpensive if you put some work into it. Creating topics with positive comments about your product on different relevant forums is a great way to increase both popular perception of your product and let people know where they can get it.

Consider adding to your internet marketing plan by posting a series of online videos. This new technology allows businesses to target customers that they might not have been able to reach otherwise. You can add short videos to several popular websites for a reasonable price, and this tactic should increase traffic on your website.

Some webmasters forget that simplicity is best when it comes to website design. The seductive power of multimedia tools like Adobe Flash or Microsoft Silverlight will tempt website owners, and are often offered up by professional website designers. Website owners should realize that not all visitors will appreciate an abundance of technology and multimedia tools. A website should work well and serve its purpose, without resorting to lots of fancy devices.

To summarize, there is quite a bit to learn about website marketing. Do not be overwhelmed though, because there is a lot to take in. Depending on your situation, either your continued success or the start of a new challenge is dependent solely on your willingness to learn and also the personal commitment that you invest.


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Internet Businesses Tips

Why Your Mobile Site Speed Score Is Bad—And Why That’s OK


We hear from clients almost once a week asking us why their site is slow on mobile and what we can do about it. They usually send us a report they pulled from Google Lighthouse or Pagespeed Insights and they are worried why the score is so low on mobile. 98% of the time, here’s how I respond:

  1. Take a deep breath.
  2. Just because you have a low mobile Lighthouse score doesn’t mean your site is slow.
  3. Everything will be okay with your website and your online customers.

So, on that note, let’s find out what we should be doing about these scores!

What Is Lighthouse?

Lighthouse is an open-source, automated tool for improving the quality of web pages. It runs your web page through an audit for performance, but it also has audits for Accessibility, SEO, and more. For the sake of this article, when we refer to Lighthouse, we will only be referring to the Lighthouse Performance Audit.

It’s a helpful supplemental tool to quickly find out how your web page is performing, but because it is an automated audit run by a device, it shouldn’t really take the place of real-life feedback from your customers.

How Does Lighthouse Scoring Work?

Your Lighthouse score will range from 0 to 100 and is calculated by 6 different weighted metrics. These metrics are likely to change over time as the Lighthouse team continues to do research on web performance. As of Lighthouse version 8, here are the metrics and their respective weights:

We won’t go into detail on each metric, but feel free click on the links above to learn more about how each one is scored. As you can see, the two heaviest metrics are Largest Contentful Paint and Total Blocking Time, which makes up over half of your possible score. Here’s a helpful calculator tool of how changing different metrics will affect your score.

Mobile vs. Desktop Scoring

Lighthouse offers two different audits for web performance: one for desktop, and one on mobile. Running the two audits on your web page, you will probably see two vastly different scores for each.

Why is My Mobile Score So Low?

The biggest difference between the Desktop and Mobile audit is that the Mobile audit is run on a slow, 3G cellular connection. How slow is 3G? If you were blessed to have a cell phone when Verizon launched the first third-generation networks in 2002, you will remember it was excruciatingly slow.

Most of the US currently uses 4G/LTE networks, with 5G becoming more widely used every day. As of 2019, only 17% of the US is still using 3G networks. With all that said, the mobile Lighthouse audit probably isn’t representative of the majority of your users.

And if your users do have a slow, 3G connection, I can promise you, your website isn’t the only slow website they are using. The entire internet will crawl.

Your 3G users aren’t going to be turned away because your website takes 12 seconds to load on their phone, right after they waited for 2-3 minutes on Facebook to see photos of their new grandson. 3G is just slow.

Just How Bad Are Other Websites’ Mobile Scores?

Bad. Really Bad. In a look at the top 100 largest-revenue online retailers, the average score is 25.9. That’s 25.9 out of 100. Microsoft held the highest score of 68. Apple maintained a score of 58. But much of the list, including IKEA, Lowe’s, Staples, HP, and more, scored in the 20’s and 30’s. You can see the full article here.

This goes to show that mobile website optimization technology has a long way to go before it becomes standard to see good mobile scores.

Will a High Score Improve My SEO?

Short answer: Not really.

Longer answer: While Google does take Lighthouse scores into consideration for ranking, the amount of time it will take to improve your score to jump up one rank or two on Google Search is just not realistic.

It’s much better to spend your time optimizing other parts of your website, and not just obsess over a perfect performance score. Here’s a free checklist we created to help optimize your website to get better SEO rankings.

Why You Shouldn’t Obsess Over Perfect Lighthouse Scores

We’ve already said many reasons why you shouldn’t waste your time obsessing over improving your mobile scores, including that mobile scores are notoriously low and hard to improve, and they don’t affect your SEO very much at all.

But one more thing we haven’t mentioned is that scores can vary widely from test to test. Go ahead and run multiple tests and you’ll see scores often vary by 10-20 points. This is because of a bunch of different factors including CPU throttling, browser extensions, geography and server location, and even your local network speeds. It makes sense to not put your full trust in the tool, but to use it as a jumping off point to see what your improvement opportunities are.

Why Use Lighthouse At All Then?

Even with its inconsistencies and reliability issues, Lighthouse is still a tool worth having in your toolbox. Once you know the quirks, you can usually work around them by averaging multiple tests. What’s more important than the score and metrics are the list of opportunities for improvement that Lighthouse gives you. Once you know to focus on these items, Lighthouse can be a very valuable resource for optimizing your website.

Still have questions?

The website world can be a little overwhelming. If you have questions, seek out resources to help you learn more. We’re more than happy to answer any questions and, if you already have a web design partner, they should be too! Give us a call or send us an email and let’s chat about your website.



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Internet Businesses Tips

Engenius Partners With NEXT and Clemson


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