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So, Your Twitter Account Is Suspended. Why? And Now What?


“Your Twitter account has been suspended.”

DA DA DAAA!

NO ONE wants to hear that… like, EVER… ? ?

Yet, with Twitter continuously changing the Twitter Rulebook (and, by the way, it’s YOUR, Twitter user’s, responsibility to stay on top of those changes!), it’s nearly impossible to keep your Twitter account squeaky clean.

I know exactly how you feel. I had not one, but several Twitter accounts suspended at one point or another.

Full disclosure: some of my Twitter account suspensions didn’t exactly come as a surprise… I knew I was playing with fire! ??‍♀️?

Learn more about my Twitter account suspensions in the best Twitter tools post.

Whether you knew you were breaking Twitter rules that got your Twitter account suspended or not (that’s between you and you! 😉 ), let’s take a look at

  • several common cases of why Twitter accounts get suspended,
  • what (if anything) you can do to get your account back,
  • what to do to make sure it doesn’t happen again.

Sorry, Kids: Their Turf, Their Terms

What, on earth?…

You are right, this doesn’t seemingly have anything to do with your Twitter account suspension.

However, since humans now have a SHORTER attention span than your childhood friend, the goldfish (I know, right?!!! We ought to be ashamed of ourselves! ??), something I’d normally save for the end of the post has to be said now – while I have your FULL ATTENTION.

Yes, it’s THAT important!

Before we talk about your Twitter account suspension, let me say this (because you have a short attention span!)

per recent Microsoft study

Before we talk about your Twitter account suspension, let me say this (because your attention span is shorter than...)

Still with me? Or are you completely distracted by my masterful content repurposing?… (in this case, summing up the very long Microsoft study in two images.)

Wait, where were we? I’m so distracted… ?? Oh, yes, something really important

When using third-party platforms (any website you don’t own, in other words), you are completely at their mercy.

You are not ‘entitled’ to anything.

Their platform. Their rules. Their last word.

If they were to close their doors tomorrow (like Google+ just did), everything you’ve built on that platform is done for.

Thank goodness, a platform closing down for good is extremely rare.

But what about…

  • Google algorithm changes?
  • Facebook Zero reach?
  • Twitter API changes?

Speaking of Google algorithm changes, did you know Google changes it around 500–600 times per year? ??

No one can protect you from platform changes. All you can do is suck it up and adapt.

So, if your Twitter account is suspended, you’ll find yourself at the mercy of a random Twitter employee to plead your case to. And, let me tell you, they haven’t been that merciful, as of late…

Now… when I said, “All you can do is suck it up and adapt“, I was only half-serious.

There IS something you can and SHOULD do to protect yourself.

When using ANY third-party platform (Twitter, Facebook, SlideShare, Medium, whatever), your goal is to bring people you engage with back to your site as quickly (but spam-free-ly!!!) as possible, then build those relationships on your own turf and terms.

That’s precisely why I wasn’t crying when my Twitter accounts got suspended. At least, I milked them for all the website traffic I could before I was busted. 😉

(Details in the best Twitter tools post mentioned above; take a look at it when you are done here.)

Alrighty; moving on.

Was Your Twitter Account Suspended Because…

You know that message you got when your Twitter account got suspended?

It went something like this:

Hi,

The following behaviors are violations of the Twitter Rules:

  • Creating serial and/or multiple accounts with overlapping use cases
  • Cross-posting Tweets or links across accounts
  • Aggressive following, particularly through automated means

As such, these accounts will remain suspended.

Gut-wrenching, I know.

Let’s see if your Twitter account was suspended or restricted due to…

Was your Twitter account suspended due to repeatedly posting duplicate content to one or multiple accounts you run?

You used to read it everywhere, “Post your tweets multiple times to make sure your followers actually see your content!”

Oh, yes, the good ol’ golden standard of making yourself visible on Twitter…

No longer the case.

Twitter rules state:

You may not post duplicative or substantially similar Tweets on one account or over multiple accounts you operate.

So, whether you used to:

  • post the same tweet to multiple accounts you run,

OR

  • schedule/recycle the same tweet to go out hours or days apart

…it’s now against Twitter rules.

This one definitely hit HARD.

Take a look at this Twitter forum thread:

Will tweeting links to my new blog posts get my Twitter account suspended?

A Twitter employee replies:

Twitter responds to Will tweeting links to my new blog posts get my Twitter account suspended?

Yet another question follows:

Clarification on Will tweeting links to my new blog posts get my Twitter account suspended, please?

To that, Twitter says, “Sorry, we aren’t here to entertain every question about our policies.”

There you have it.

A whole list of don’ts and only one way to do:

  • craft each tweet thoughtfully,
  • post it manually (once),
  • then rinse and repeat.

Hey, I am all for maintaining/re-establishing quality content on Twitter, but realistically?… who has the time to market on Twitter ‘to a T’?

But then again… if more and more marketers stop using Twitter to promote their businesses, wouldn’t that create a great opportunity for those of us who don’t mind putting some elbow grease into it? ???

If you do want to share the same post across multiple profiles or to repeat it on your own profile, Twitter recommends that you retweet your original post.

Buuuuut… not too much 😉 , because ?

Another way to get into trouble with Twitter and get your account suspended is:

Was your Twitter account suspended due to liking and/or retweeting too many tweets at once?

Doing it ‘aggressively‘, in other words.

And it’s up to Twitter to decide whether what you are doing is aggressive or not. How convenient, right?

I once had a brand new Twitter account suspended within an hour of its creation for that very reason: I engaged with (liked, @mentioned) and retweeted too many posts within that hour.

Arrrrrggggghhhh….

Truthfully, what I was trying to do was to make my account look less ghost-towny! Since I didn’t want to tweet out a bunch of Traffic Generation Café posts (that was too spammy for my taste, ironically!), I decided to spread some retweeting/engagement wealth to the people I had started to follow.

Alas, that was exactly what got me banned! ??

So, how do you stay out of this kind of Twitter trouble?

Let’s say you go to your Twitter timeline to do that manual thing Twitter wants us to do – converse, engage, relate, be present.

Don’t just go nuts and like every tweet you see!

Give yourself a limit – let’s say to like 5 tweets, to retweet 5 tweets with a thoughtful comment to go with each one, and to share one of your blog posts in-between.

Better yet, do this 2-3 times per day.

OR better better yet, establish an easy-to-follow daily Twitter routine to make sure you make the most of Twitter within the least amount of time.

Read How to Manage Twitter Like a Pro [Your Daily Twitter Routine] to… well, learn how to manage Twitter like a pro 😉 !

Onto the next most common reason to get your Twitter account suspended.

Was your Twitter account suspended due to aggressively following and unfollowing Twitter users?

Twitter considers it spam:

…if you have followed and/or unfollowed a large number of of accounts in a short time period, particularly by automated means (aggressive following or follower churn).

And, as if that was unclear in any way, here’s more:

Twitter clarifies policy on aggressive following and inorganic following behavior

Following/unfollowing users was always a huge part of my Twitter marketing strategy.

So much so that I don’t mind going a bit gray hat on this one every once in while.

Learn more: Best Twitter Tools to Get More Twitter Followers in 2019

The next way to earn a Twitter account suspension is closely related to automatically following/unfollowing users.

Was your Twitter account suspended due to using or promoting any tools to automatically add Twitter followers or engagements?

Twitter considers it spam:

…if you sell, purchase, or attempt to artificially inflate account interactions (such as followers, Retweets, likes, etc.); and

…if you use or promote third-party services or apps that claim to get you more followers, Retweets, or likes (such as follower trains, sites promising “more followers fast”, or any other site that offers to automatically add followers or engagements to your account or Tweets).

Totally get it.

It’s one thing to use a Twitter automation tool to make your life of getting more followers easier (but you still have to do the work!!!), and it’s something completely different and definitely spammy to outright BUY followers, Retweets, likes, etc.

This one is easy: DON’T DO IT.

Was your Twitter account suspended due to abusing trending topics or hashtags?

Twitter considers it spam:

…if you post multiple updates to a trending or popular topic with an intent to subvert or manipulate the topic to drive traffic or attention to unrelated accounts, products, services, or initiatives.

Say, you create a tweet, then add a popular/trending hashtag to it – not because it’s relevant, but because you want your tweet to be seen by the people following the topic.

That example is a clearly spammy and unacceptable way to market your business.

I am sure most of you don’t do that, but there are many other ways to abuse trending topics… be assured that Twitter is monitoring that one very closely.

Was your Twitter account suspended due to posting affiliate links?

Twitter considers it spam:

…if you post misleading, deceptive, or malicious links (e.g., affiliate links, links to malware/clickjacking pages, etc.).

Social media is NOT a storefront. Not the right place to make a sale… unless you are paying for ads, of course.

Bring your followers back to your site. THEN convert them.

Speaking of affiliate marketing, read my recommendations on the best affiliate marketing programs to promote.

Twitter Account Suspension and Other Ways to Get Spanked

Now comes the hard part: paying for your Twitter indiscretions.

I’ve got some good…. aaaaaand some bad news for you.

The good news is Twitter is genuinely trying to make the platform better for everyone.

And they ‘aren’t there to getcha…

Should they feel that your otherwise healthy Twitter account is getting into a bit of trouble with Twitter rules, they won’t just ban you, I promise.

They’ll try to warn you first (most often, send you an email notification), then might give you a slap on the wrist.

For instance:

Twitter Might Require Tweet Removal

Twitter wants to ensure that:

…we are not being overly harsh with an otherwise healthy account that made a mistake and violated our Rules.

If Twitter determines that your tweet violated the Twitter Rules:

  1. They’ll send you an email to let you know which tweet is in violation and which specific rule it violated.
  2. You then can either remove the offending tweet or
  3. …appeal it if you believe Twitter made an error.

(Hmmm… Remove it and count your blessings!!! ?)

While Twitter is waiting for you to remove the tweet, they’ll replace the original content with a notice stating that the tweet is no longer available because it violated Twitter Rules.

This notice will stay for 14 days after the tweet was removed.

Twitter Might Place an Account in Read-Only Mode

Once again, this slap on the wrist is reserved for an otherwise healthy account that is ‘in the middle of an abusive episode‘, as Twitter puts it.

In this case, Twitter might temporarily make your account read-only, limiting your ability to Tweet, Retweet, or Like content until ‘calmer heads prevail‘.

If that’s your punishment, then:

  • You’ll still be able to read your timeline.
  • You’ll only be able to send Direct Messages to your followers.
  • Others will still be able to see and engage with the account.

The duration of this enforcement action can range from 12 hours to 7 days, depending on the nature of the violation.

Twitter Might Make Your Tweets and/or Account Less Visible

This is something that’s referred to as ‘restricting or limiting an account or content’ throughout Twitter Rules, yet there’s no specific section that explains what it is.

From what I could gather, it sounds like Twitter might limit (a.k.a not show) your account or tweets in search results, replies, and on timelines.

The only other piece of info we have is:

Limiting Tweet visibility depends on a number of signals about the nature of the interaction and the quality of the content.

Twitter Might Make You Verify Your Account

This helps Twitter weed out violators who are abusing Twitter multiple accounts rules – operating those to spam Twitter users, for instance.

If Twitter suspects you are running one of those Twitter spam rings, they will lock your account (remove it from follower counts, Retweets, and likes) and require you to verify account ownership with a phone number or email address.

Twitter Account Suspension or Permanent Suspension

Compared to a Twitter account suspension, all previous enforcement actions were just that: slaps on the rist.

Account suspensions happen if Twitter determines that a person

  • has violated Twitter Rules in a particularly egregious way,
    or
  • has repeatedly violated them even after receiving notifications from Twitter.

When Twitter suspends an account, they notify the account owner via email and explain which policy or policies he/she has violated and which content is in violation.

What to Do If Your Twitter Account Is Suspended

That’s the good news: if you believe Twitter made a mistake, you can appeal your account suspension.

=> Follow this link to file a report

The bad news is if you appeal is denied, your Twitter account suspension becomes permanent.

Twitter will remove your account from global view AND you will not be allowed to create new accounts.

Yes, it’s very sad and very final…

Marketing Takeaway

Phew!…

Bookmark this post and use it as a guide of what not to do to remain in good standing with Twitter.

It’s definitely a lot easier to follow Twitter rules than to deal with a Twitter account suspension!





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Internet Businesses Tips

Top 6 Ways To Answer Questions and Make Money Online


Top 6 Ways To Answer Questions and Make Money Online

Have knowledge in a certain area? These sites will pay you money to answer questions via text message, live chat, or email depending on which site you sign up with. You should consider these sites as an extra source of income.

How Does It Work?

You can make money online answering questions posted by users on various sites depending on which site you sign up with. After you register someone will ask a question and you will get paid for providing the answer, simple as that.

Other sites let you take calls from people, or through text messages using your phone.

Some sites only hire experts from the U.S. and others hire from other countries around the world. A few of these sites require that you complete an online application or/and a profile. And some allow you to sign up and get started right away.

What Qualifications Do You Need to Answer Questions?

The most important qualification you need to have is your knowledge in a field or more to answer questions online or via phone. If you have also good research skills, then you can be able to research various topics on the internet to find answers to respective questions and earn more money.

  • You will need a phone if you want to answer questions via phone as some sites let you answer user’s questions via phone.
  • Some sites require that you have credentials for your area of expertise. You may need to verify your credentials which can vary by category.

You May Also Like: Best 10 Online Chat Jobs You Can Do from Home  

Top 6 Ways To Make Money Online by Answering Questions

Are you knowledgeable about a particular topic or more and interested in getting paid for sharing your knowledge? Then there are sites that will pay you for your answers to user’s questions on these sites. You can sign up with the following top answer and question sites for making money online by answering user’s questions.

Web Answers 

Web Answers is a question and answer website where you get paid. The site pays through the AdSense revenue sharing model. You get paid based on how much traffic your answer receives.

There is no application process to sign up. Once you sign up with the site, you can start answering questions right away. You must answer 50 questions before you become eligible to start earning through the Google AdSense program.

If your answer is chosen as the “Best Answer” by the questioner, you will earn royalties through advertising on that question and answer thread. WebAnswer also pays you to ask questions. You also earn from your ads that are displayed on other pages.

JustAnswer 

This is a website that lets people post many different kinds of questions including health, home improvement, tech support, and others. You need to register on the site for free to be able to answer users’ questions. The site pays 25%-50% of what the person is willing to pay for the answer.

Just Answer hires experts in many areas. If you fit in one of these lists of categories, then fill out an application. You will need to verify your credentials for your area of expertise before you can start earning money for answering questions in your field. You get paid via PayPal and the minimum payout threshold is $20.

Ether 

If you are an expert in any field, then you can make money by selling what you say to others via phone or through email on Ether. When you sign up as an expert on the site, you get your Ether phone number 1-888-My Ether (an 8-digit extension that is unique to you).
Then set it to forward calls to your actual phone number such as your cell, home, and work number. It is free to get your Ether phone number and takes 2 minutes to set it up.

You set your rate per minute/hour/call. You can set the hours to take calls when you want to. Your phone only rings when people have prepaid your rate. Ether takes 15% commission off your earnings and sends you your money via direct deposit or check.

Createpool 

Createpool is an online marketplace for information that allows you to make money sharing your skills and knowledge online. They pay out using checks (in the US) and PayPal. So, become an expert if you want to get paid money for answering questions online via this site.

PrestoExperts 

You can make money as a freelance expert at PrestoExperts. You will be required to create your profile to list your qualifications, education, specialties, and any other information you would like your potential clients to know. PrestoExperts allows you the flexibility to work on your own time and at your own pace. You set your own fees for freelance work you accept. If you provide good service, you will earn high ratings from clients.

Experts 123 

You can make cash by responding to questions as an expert via this website. This site pays you a portion of earnings earned from your answers through a revenue share plan. You earn money via a revenue-sharing model by answering users’ questions on this site. Payments are made via PayPal.

How Much Money Can You Make Answering Questions Online?

There is no limit to how much money you can make by answering questions online. You will not get rich by answering questions online but if you have expertise in an area or more and have some time to answer user’s questions, you can earn some extra cash every month doing it. How much money you can make depends on your expertise, how much time you put in, and which site or sites you have registered on.

Summary

More and more people are signing up for these sites for making money online because it is fun and one of the easiest ways to earn extra cash.



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Internet Businesses Tips

Should You Invest in SEO? 3 Questions to Ask Yourself


SEO is a viable marketing channel. There’s not much debate about this.

Even if you don’t know much about SEO, you’ve probably heard of it or seem some stats like:

But are all of those searches looking for your services? Or are they looking for an explanation of Wall Street Reddit? Or for dinner recipes?

These questions lead to bigger ones like, is SEO worth the investment for your business?

We’re big proponents of SEO here at Engenius, but it’s true that SEO doesn’t benefit all business equally. 

We’re going to help you gain clarity by walking through:

  • What to consider when making any marketing investment
  • The 3 questions to ask when evaluating SEO
  • How to forecast potential ROI from SEO for your business
  • 3 reasons why you definitely should not invest in SEO

…And a lot more. 

Should You Invest in SEO?

A lot of digital marketers and agencies would say yes – absolutely – no questions asked. But the reality is that every business is not created equal. No two industries are the same. 

Why Invest in Any Marketing Channel?

Before evaluating an SEO investment, let’s talk about how to make a decision for any marketing investment. 

The ultimate goal of marketing should be to acquire customers at a lower cost than the revenues they bring in. 

Sure there are plenty of other goals and objectives of marketing, but if they’re not ultimately leading to acquiring customers, then it’s unlikely your business will profit (unless it’s a non-profit). So if the goal of marketing is to bring on customers in a profitable manner, then the goal of investing in a marketing channel is the same. 

The channels that lead to the lowest acquisition costs and the highest lifetime customer value are the best channels for your business.  

Or in other words, the best marketing channels are those that give you the highest returns on investment.

clv to cac ratio

But how can you determine which channels will lead to the highest return on investment?

  1. Start with educated assumptions (consider your audience and competition)
  2. Start testing
  3. Measure
  4. Evaluate

You don’t have to start throwing stuff at a wall to see what sticks. Make educated assumptions up front.

For example, if you’re looking to market a new product to the elderly, you can go ahead and cross TikTok and Snapchat advertising off your list. You won’t find many elderly there. Look to see what your competitors in the market are doing. Replicating their exact tactics probably isn’t the best move, but it should at minimum give you some direction.

Once you’ve got some direction, you start investing and testing. Thanks to the nature of digital marketing, you should be able to accurately measure your returns. After 6 months or so, if tackled in the right way by proven experts, you should be able to gauge a channel’s effectiveness.

Note: If the channel is executed by an intern or an office manager and you don’t see results after six months, it doesn’t mean the channel isn’t viable. Find a professional before you cross it off the list.

How to Determine if SEO is a Good Investment?

Now that we have a good understanding of marketing goals, let’s evaluate SEO.

SEO is the process of optimizing pages on your website to rank highly on search engines with the ultimate goal of converting searchers into customers.

There are three questions we’ll ask to help us evaluate the investment:

  1. Is there demand for my product or service?
  2. Is there potential ROI to justify the investment?
  3. Am I positioned for SEO to benefit my business?

#1. Is there demand for my product or service?

The nature of search engines is that products and services in high demand get searched often. So, what we’re trying to determine is:

Are people searching for your services or products?

It’s actually fairly simple: If there are lots of people searching for what you do, then SEO is worth looking into further. If there are very few people searching for what you do (or topics surrounding what you do), then there may be better marketing channels for you.

Let’s consider something like commercial construction. At first thought, you may think, “Yeah lots of construction goes on all the time, it’s in high demand.”

But think about it: how many construction projects are active in your city in a given week? It may feel like hundreds, but it’s actually probably around 30 or so (depending on where you live).

Now consider a service like landscaping. How many homes and businesses have landscapers work on their yards in your city in a given week? 500? 

Let’s look at how many searches are made in Greenville, SC for the two on a monthly basis:

seo search volume for landscaping and construction

Does this mean SEO isn’t a good investment for construction companies? This is a simplified example, and there are plenty of other factors to consider – but should a local construction company invest as heavily in SEO as a local landscaping company? Probably not.

Another factor to consider is your service area. A not-so-high-demand service in a huge city may actually mean a decent number of monthly searches. The more searches there are for your service, the more opportunity. And the more opportunity, the more you should consider paying for SEO.

search volumes in ny

You may not even serve a specific area, but take on customers anywhere. This opens up your SEO potential and changes your strategy entirely.

Three caveats:

First, demand can change over time. No year taught us this quite like 2020. Consider face masks:

demand for facemask growth

Second, demand can be generated. If you have a brand new product that no one has heard of – of course they aren’t searching for it. SEO probably shouldn’t be your first focus. But as you grow awareness of the product category, the searches will come. Consider brands like Uber Eats and GrubHub:

And third, sometimes there’s no demand for exactly what you do, but there is high demand for information on related topics.

For example, “succulent planting services” doesn’t have much search volume. But in general, succulent potting information is in high demand, which could be tapped into through blogs and resources that answer highly searched questions.

#2. Is there potential ROI to justify the investment?

We’ve determined there’s at least some demand for your offerings. Now, we’ll dig into some more data to take a stab at determining the ROI of improving your SEO. 

Forecasting ROI in SEO can get pretty in-depth – and it’s always just an estimate – so this will be a high level overview. 

If you don’t really care about the process, and you’d rather someone like us to do the ROI math for you, skip this section and contact us

The goal of SEO is to:

  1. Rank for keywords 
  2. Earn traffic (clicks)
  3. Convert traffic into revenue

So to forecast ROI, we must consider each of these. We’ll start with keywords by putting together a relevant list. 

Let’s assume your business sells historical figure bobbleheads. You would want to rank for general keywords about your product, specific bobbleheads you offer, and common questions bobblehead buyers have.

We will take this list and determine roughly how many searches are made for these keywords and phrases monthly.

You can find this data via paid tools like SEMRush and Ahrefs or you can utilize free tools like Ubersuggest for good keyword volume data.

bobblehead seo potential

Once we have monthly numbers, we’ll estimate how many clicks (traffic) we’ll receive. This is tricky, but we can take an educated guess.

We’ll assume for each of these keywords that you wind up ranking somewhere in the top 3. The average CTR (click through rate) for any of the top three results in a given search is 18%. 

Advanced Web Ranking keeps a constantly updated trendline of average click-through-rates for each position. 

So, based on these keywords we’ll estimate roughly 6,000 relevant searches a month. If you rank somewhere in the top 3 for all of these searches, we can assume somewhere around 1080 clicks.

Clicks = (Total Volume of Ranking Keywords) x (CTR of Average Positions for Each Keyword)

Now that we have traffic numbers, we need to estimate how many of these visitors will make a purchase and the value of those purchases.

Let’s assume that your current conversion rate from organic search is 5%. This would mean 54 purchases each month due to SEO.

Purchases = (Organic Traffic) x (Conversion Rate)

You can find this in Google Analytics by navigating to Conversions > Goals > Overview and segment goal completions by organic traffic to look at the organic conversion rate. Or if you sell directly on your site and track your values, you can segment your conversion value by organic traffic.

organic conversions

Let’s also assume each bobblehead is $30 and on average 25% of customers buy a second bobblehead within one month. 

This would put your revenue generated through SEO at somewhere around $2,000 each month. If your average monthly investment over time exceeds this, SEO might not be a great option. But if you can get these kinds of results for less, then it would be well worth your investment.

Note: This was a very simplified example, but should give you an idea of ROI forecasting.

If you’re a local business: finding local keyword volume is a post for another time, and it’s a little less straightforward. This post is a great start.

If you don’t sell products, and your website is focused on lead generation, your formula might look something like this:

SEO Revenue = (Traffic) x (Conversion Rate) x (Lead-to-Close Rate) x (Average Deal Size)

If you operate a SaaS or subscription service, your formula might look something like this:

SEO Revenue = (Traffic) x (Conversion Rate) x (Average LTV) 

#3. Are you positioned for SEO to benefit your business?

There are a few scenarios in which pushing organic  traffic to your website might not actually make sense – even if the demand and ROI are there. Let’s look at a few:

  • You aren’t ready to handle business: if you’re a new business in an industry with a lot of demand, going all in on SEO can result in a lot of traffic really quickly. If your business processes aren’t in place to handle this influx, you’d be better to wait on SEO until you’re ready.
  • Your website is sub-par: similarly, if your website doesn’t accurately portray your business, is impossible to navigate, or is severely outdated – sending someone to your website might give your brand a negative impression. Update your site first.
  • You need results ASAP: SEO can take time. If you’re in a competitive industry, significant results can take up to six months. Less competitive industries can see results in a month or two. But if you need sales next week, ads might be a better option for you to start – or you can invest in both to cover the near term and long term.

If there’s some demand for what you do, potential for ROI, and you’re ready for an influx of business – we couldn’t recommend SEO highly enough. Either get to work in-house or start the conversation with our team today.



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