Connect with us

Internet Businesses Tips

The Ultimate Guide to Marketing Your Event


Organizing an event is a massive task by itself. Filling it up with guests and attendees? Another massive task —but not one that’s impossible and with the right marketing techniques can even be easy.

To help you max out your attendance capacity and implement a marketing plan you’re proud of, we spoke with some of the best event marketing experts and Executive Directors from all over the world.

Their advice simmers down to 12 key pieces of knowledge:

1. Put on an Event People Want to Attend

We know, we know, how can this be advice – it should be common sense, but marketing is pointless if the product doesn’t deliver, and marketing wisdom says that the exposure will only amplify the shortcomings of the product.

This same wisdom applies to events. Marketing a poorly put-together event will only make your shortcomings more evident.

And unlike other industries, your competition often isn’t other events. It’s staying home.

“Events are competing with one another for guests, but they are also competing with life.” Colleen Troy of Touchpoint Communications points out. “It’s so much easier in today’s world to stay home and watch Netflix. So you have to design an event that will cause people to experience FOMO if they don’t show up. That comes from programming, programming, programming.” 

Before investing loads of money into marketing, make sure you have an event loads of people will enjoy attending. Shift some of your marketing budget to talent and programing acquisition to ensure you’ve got the best lineup possible.

2. Know Your Audience

Second only to putting on a world class event, you need to know your audience as well as you know yourself.

Many directors and coordinators mistakenly attempt to put on events that suit their interests. They attract talent and exhibitions they enjoy.

And this works for some, but depending on the nature of your interests, this approach may put you flat on your face.

Marketing and event expert Ney Lins agrees: “Focus on people. Learn everything you can about your audience. Advertise where they are, create messaging that they would be interested in, engage them with campaigns around what they like.”

Liselle DeGrave of DeGrave Communications poses some crucial questions, “What do you know about your target audience? How do they consume their information? How old are they? How much money do they make? When are they available?”

Knowing the answers to these questions will guide your marketing strategy.

(We discuss this idea further in our recent post on marketing trends for 2020.)

3. Focus on Creating an Experience

A positive, memorable, and photo-worthy experience will create an event attendees are dying to get back to. 

It also creates an event attendees talk about, blog about, post about, and share. 

The event as a whole needs to be memorable, but in today’s digital media pandemic, you have the opportunity to create mini-moments within your event.

“People enjoy events with moments they can save and share,” says Jay Simms of J. Simms Events and Marketing. “Create photo-worthy moments and experiences that event attendees can quickly post to social media. This creates buzz and gets people talking and more interested in the event.”

memorable event experience

© TEDxVienna/Virag Buza (Source)

A memorable event is made up of memorable moments. Work these into your event planning and let your attendees take care of the marketing.

4. Invest in a User Friendly Website

Your website remains a critical piece of your marketing mix. You can’t afford to overlook it while focusing on the latest and greatest social media platform.

It should be at the heart of your marketing strategy. Your site has the potential to be compelling, informative, and useful in a way your other channels aren’t. 

“If you’re going to spend marketing dollars, it is imperative to have a user friendly and interactive website,” says Alexandra Herrera, Marketing Coordinator at euphoria.

Your website is the perfect place to:

  • Point attendees when they have questions that can’t be answered in social media snippets
  • Show off beautiful photos and videos that Instagram can’t do justice
  • Sell tickets
  • Show off sponsors
  • Feature content on vendors and exhibitions
  • Help out-of-town guests find their way around your city

5. Create Buzz with a FOMO Strategy

No one wants to feel left out.

This natural fear is a marketing gold mine that events can tap into better than any other industry. Unlike products and services, events are finite. If you miss it, you have to wait a full year. Even then, the programing is never the same. Each time you host your event, you’re creating a once-in-a-lifetime experience.

Hima Pujara of Grupio offers some ideas in light of this, “Open bookings and offer discounts for a limited period. People who are in fix state will register for events at special discounts/offerings. Moreover, use simple and compelling subject lines like, ‘You don’t want to miss this event’ for your email marketing and social media campaigns or blog posts to generate curiosity about your event.”

Capitalize on the FOMO potential of your event.

6. Leverage Your Talent, Speakers, and Vendors

One of your event’s biggest assets is likely its talent and exhibits – groups and individuals who often have large and loyal followings. 

Leveraging their fans can be a great tactic for growing your event.

Shane Hebynskl of 3 Cats Labs agrees, “Use your guest speakers, bands, or exhibitors as a channel. Encourage them to be telling anyone and everyone that they’ll be at your event.

Director of Artisphere, Kerry Murphy, provides some practical advice, “Use your vendors to help you spread the word and make it turnkey for them to do so. We provide seals or badges that include “Featured Artisphere Artist” that include our logo, presenting sponsor logo, date, location and website that can be used on different platforms (social, web, email). The look is consistent with our promotional campaign so the message is strong. We’ve found this super efficient and effective”

You can even appeal to guests with the content of your talent’s talks, performances, and exhibitions.

“…focus on their session’s outline to create promotional content for your event. This creates intrigue, interest, and may speak to your guests’ needs,” suggests William Taylor of VelvetJobs

7. Attract Influencers and Well Known Attendees

In the same vain, other attendees can help you create a memorable experience. 

“The secret is to get influential people to show up,” says David Hooper of 23 Hours. “Once you have that domino, “normal” people follow. You have to make it an “event,” not something that will be replicated anywhere else (or by anything else). It’s 95% about the people there and the feeling people who are there get when they attend, not the content or activities.”

If your town or city has any local influencers, consider giving them free tickets to attend and free swag to share.

Digital advertising can take many forms. Google Ads are popular, offering both search ads (think: the top few results you see on search engines) and display ads (think: the visual ads that follow you around to other websites).

Social media platforms also offer in-app advertising. Facebook and Instagram run the tables here, while LinkedIn and Twitter offer a more niche audience. These are easy (and often very affordable) ways to extend your reach and increase brand awareness.

Will someone come to your event just because they saw an online ad? Probably not – but it’s just one touchpoint that may put them over the edge or be the first of many that result in their attendance.

“When going for maximum discoverability, use Facebook and Google’s advertising network,” recommends Brian Robben, CEO of Robben Media. “Because almost everyone scrolls on social media and websites whether they’re 18 or 81, you’ll get your event in front of your ideal attendees and follow them around the internet using retargeting.”

Retargeting is an effective tactic. Most advertising networks will allow you to target those who have interacted with your brand before (whether on your site or with an ad).

Brian continues, “Then, offer a special discount for those who sign up for the event’s newsletter. And in the off-season, send an email once a quarter to drum up interest for next year’s event. A simple digital ad that leads to an email capture page is all you need to drive attendance.”

But don’t just invest in the placement of the ad, the design is perhaps even more important.

Global Event Producer Melissa “Mel” Park says, “Design as if every piece of marketing is the first piece anyone is seeing. If you’re using a graphic in your digital channels, know that most people won’t read your accompanying post so be sure to include the most vital information in your graphic… If you don’t make it easy, you’ll lose them.”

9. Have Conversations on Social Media

There was a time when having conversations with brands on social media channels was an incredible touchpoint. But these days, it’s expected.

“Be sure you’re paying attention to social channels before, during and after the event. Some people will ask you on Facebook why they are stuck in traffic! You may not know, but expressing care in real-time makes a difference” recommends Colleen Troy of Touchpoint Communications

This is how you build loyal fans. Smaller events may be able to do this kind of social listening without any software, but larger events should invest in a social listening platform.

And don’t settle for a one-way conversation, create conversation among your attendees.

Adeel Shabir of GigWorker suggests hashtags for conversation and reach: “Create a hashtag for your event. Hashtags go a long way. If the audience is present at your event, they can use that specific hashtag to market your event out to the world.”

SEO might not be the greatest channel for driving attendance to your event, but there are a few elements you should tap into.

One is the event listing or “event pack” feature:

event pack search feature

An event pack search feature

“If you’re planning an event, it’s essential that Google knows what you have scheduled in order to index and publish the information in their Event Enhanced Listings. This is an event function for their search engine that displays event details in location-based search results.” – Alex Membrillo of Cardinal SEO Company

Learn more about how to optimize your site to show in these kinds of searches.

11. Invest in Quality Photography and Videography

One of the best ways to market your event is to capture it well with high quality photography and videography.

Director of Artisphere Kerry Murphy says, “Nothing tells your event’s story better than photos or videos that put viewers in the festival atmosphere and give them all of the feels.”

 

“…invest in a good photographer and videographer and spend time putting together a shot list, “ Kerry adds, “You’ll want shots/videos of the crowd to give people an idea of the size and scope of your event. You’ll want close ups to put your audience right in the middle of the experience. You’ll want photos of the crowd seeing your sponsor signage as well.”

Marketing Coordinator at euphoria Alexandra Herrera agrees, “Unique, eye-catching photography & videography is key. From social media to print and digital ads to your website, photography is what catches people’s eyes and draws them to your website.”

12. Keep Excitement High In the Offseason

“Your biggest obstacle in the off-season will be staying relevant in the minds of your audience. It’s amazing how even a simple post about something that happened at last year’s festival, or something that will be coming up this year can build excitement. If you stay in front of your target audience’s eyeballs, they’ll remember the event is coming and be much more likely to attend,” says Anna DiTommaso, Owner of Creative80

Start as soon as your event is over – or perhaps before. 

Shane Hebynskl of 3 Cats Labs agrees, “As for the off-season and the ramp up to the next event, that begins during the current or previous event. Get great images and video, get testimonials from attendees and exhibitors/speakers/performers while they’re at the event, and then use all that media in your vault to show people how great your event is to make them want to come to the next one.”

“Plan your post-event promotion efforts ahead of time,” suggests Callie Beard of Triad B2B Agency, “Whether that involves social media posts, blog articles, or press releases, know what photos you need to take and what quotes you need to get so that later on you’ve got enough content to cover the event. Promoting the event after-the-fact is often as important as promoting it before it happens, so going in with a plan ensures that all your bases will be covered.”

Kirby Lavallee of The Cake Girl adds, “Even in the off season we don’t back off from what we have going on. We are engaged in community events, doing things with the media, and continuing to engage with our fans online.”

Did we miss anything? Feel free to let us know what marketing tactics have served your event well in the comments!



Source link


Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Internet Businesses Tips

6 Ways To Sell Your Hair Online for Extra Money


How would you like to make some extra cash? One way that you might not have thought of is to sell your hair online. There are many ways that you can sell your hair and some ways can be for a good cause.

So if you’re planning on having a new hairstyle or getting a haircut why not make some money at the same time. There are a number of legitimate online sites that will help you sell your hair and give you cash in exchange.

There is quite a demand for real hair as hairdressers use it to make wigs, extensions and other products.

I have your attention on how you can make some quick side money so let me share with you the ways to sell your hair online.

Why Do People Buy Real Hair?

There are many reasons why people buy real hair and some of reasons are as follows:

  • Being able to apply extensions, weaves and wigs to create different looks
  • Providing a protective styling method while growing their own hair.
  • To prevent damage to their own hair while using colored dyes, bleaches and heated hairstyle treatments
  • A way to still have gorgeous hairstyles using wigs while going through cancer treatment

Now that you know what some of the reasons are for people buying hair you can take this as an opportunity to sell your hair, especially if you have lovely thick quality hair. It should not be seen as something strange, why? Because your hair will grow back.

This could be a chance for you to sell your hair, donate the proceeds to charity and at the same time have your hair made into a wig for people suffering from extreme hair loss or adult and children cancer patients.

You May Also Like: 3 Ways To Get Paid To Sell Breast Milk Online

How To Sell Your Hair Online?

There are quite a few specialized hair selling sites that you can sign up to and you can even use a hair price calculator to find out how much your hair is worth.

The criteria for calculating your hair price is length, thickness, color, and hair condition otherwise known as virgin (never been heat or chemically treated), or non-virgin hair.

As hair takes a while to grow the financial benefit for cutting your hair is quite lucrative. Also, the longer and healthier your hair the more money you can make.

You now have a rough idea of what your hair is worth, sign up to a legitimate hair selling site, take clear photos of your healthy hair, place an ad and wait for the offers to come in.

Check out this too!  9 Ways to Make Money Selling Unwanted Items Online

Where To Sell Your Hair Online?

With this basic information I’m sure you would like to know what online companies will actually buy your hair. Here’s a list of online places to sell your hair.

This site is a global marketplace for legitimately buying and selling hair. HairSellOn sells all types of hair and accepts hair from as short as 5 inches in length and this includes straight, curly and dreadlocks. 

It is one of the more popular and established online hair selling sites and has a system in place to monitor and prevent any fraudulent activities.

This popular hair trading site states that it is the number one site for buying and selling human hair and has been featured on a number of national and international publications. Buy and Sell Hair is a trusted and established online business since 2010.

Another site for buying and selling hair online to make extra cash is Just Sell My Hair. You can list your ad for free and you can receive payment via PayPal.

This is another global hair selling site and they accept hair of any length this also includes gray hair. The only downside is that there is a cost for placing a listing. Prices for ads start at $12 for a one month listing.

A great place to sell your hair online is to World of Wigs. With over 55 years of wig making knowledge they provide a top quality mail order and in-store service. World of Wigs also buys hair but you will need to check regularly to see when they are open to accepting additional hair supply.

You May Also Like: Get Paid To Sell T-Shirts Online: 9 Ways To Start Your Own Business Today!

Sell Your Hair Locally

You can also sell your hair locally directly to hair salons and wig stores or on sites such as Ebay and CraigsList and other listing sites local to your country. Just make sure that when selling that you make adequate checks to prevent getting scammed.

Final Thoughts To Sell Your Hair Online

If this post on selling your hair has opened your eyes to new ways in making extra cash then I advise that you share this post with others. It’s a great way to get a new look, make some extra money and provide a helpful hair trading service.

Sell Your Hair Online for Extra Cash

 



Source link


Continue Reading

Internet Businesses Tips

Get Paid To Lose Weight: 3 Money-Making Smartphone Apps


Lose Weight and Earn Extra Mone

What if you could get paid to lose weight? Getting some extra cash in your pocket could be a great weight-loss motivator?

Losing weight may not seem fun to many, especially if you’re not feeling motivated enough to shed those extra pounds but there are interesting ways to help you stay on track while losing weight.

For instance, there are sites that will let you put a wager on a weight goal you set yourself and pay you when you reach that goal. 

I’ll share three smartphone apps that can help you earn extra money once you reach your ideal weight losing goal. Read on to learn how to lose weight and earn money while doing it!

DietBet offers two ways to earn money while losing weight. The first is the Kickstarter DietBet where you can compete to lose 4% of your starting weight in 28 days. 

If you reach that goal, you will be able to split the pot with other winners. Keep in mind DietBet takes a fee ranging from 10-25% from the pot. On average, the bet amount is $30.

The second is the Transformer DietBet, where you compete to lose 10% of your starting weight in six months. If you succeed, you will be able to split the pot with other winners. 

According to DietBet, winners earn $325 if they win all 6 rounds or $175 if they win round 6 on average. The cost of this bet is $25/month or $125 paid upfront.

DietBet guarantees you will never lose money if you win your bet, meaning everyone will win a share of the pot once you all reach your goal-losing weight. According to DietBet, most winners make 1.5 to 2 times their bet amount in total.

DietBet has paid out over 18 million dollars to participants who have reached their goal. According to DietBet, over 90% of DietBetters lose weight and earn extra money. Some have earned upwards of $1,000. The money pot grows as more users join. Join DietBet here.

StepBet is a great way to get paid to lose weight and achieve your fitness goals. This smartphone app is available to both iOs and Android users. All you need to do is connect your fitness tracker to the StepBet app and it will start to monitor your progress.

The StepBet program is personalized to you through your historical tracker data and once you place a wager on yourself, the app will set up Active goals and Power goals that you will need to reach each week.

You’re a winner once you hit those weekly target goals.

With StepBet, you get that extra monetary push to achieve your exercise goals. You start by setting weekly commitment goals but first of all everyone starts with a warm-up week to become familiar with game play. 

Payment is made through a points system which can easily be converted to a PayPal payout or you could use your points to place another wager on yourself. 

It must be noted that StepBet keeps 15% of the pot for non-member games but you can also join the full membership StepBet games that allows you to keep 100% of the winnings.

HealthyWage is one of the best get paid to lose weight programs out there. You can participate and win cash prizes for reaching your goal weight. 

With HealthyWage, you decide how much you want to lose, how much you want to bet per month, and how long you want to take to achieve your goal. HealthyWage will tell you what prize you will win if you succeed.

For example, if you would like to lose 20 pounds over a 6 month period, and you wager $20 per month, you will have to pay $120 total. If you lose the weight, you will get your wager amounts back plus your winnings. 

Depending on how difficult your set goal is you will be offered different amounts for your winnings. If you do not reach your goal, you lose $120.

The higher your goal and the larger your bet is, the bigger the payout reward. HealthyWage offers the biggest ROI (return on investment) but out of all three apps requires the biggest investment too. So you really need to be sure that you can commit to reaching your ultimate weight loss goal.

You can choose to pay your entire bet amount at once or once per month for the duration of your bet. 

If you lose the weight, they will pay you your wager amounts back plus your winnings at the end of the challenge. Your prize will depend on how much you wager and on your personal data.

HealthyWage pays you promptly via check or PayPal. Join HealthyWage here.

Final Thoughts on Earning Cash to Lose Weight

If you want to get paid to shed those extra pounds, these three companies can help motivate you to make some money off your own weight loss. 

Why not give one of these smartphone apps a try and see if you can lose those few extra pounds. You could end up gaining some extra money in your purse if you achieve your weight loss goal!

You May Also Like: 



Source link


Continue Reading

What’s New

Trending