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Using Reviews & UGC to Grow

What influences you to make purchase decisions?
A few things probably come to mind: your needs or pain points; the quality of the product or service; convenience; price…
But if you’re like most people, social proof trumps all of the above.
A report from Mintel shows 70% of Americans seek the opinions from others before making purchases.

What is Social Proof?

Social proof is just that: trusting the actions and behaviors of others. Robert Cialdini first coined the term in his book, Influence. It’s a psychological and social phenomenon and a type of conformity. 
In his book, Robert Cialdini says, “People are especially likely to perform certain actions if they can relate to the people who performed the same actions before them.”
Here are a few examples:

  • You are followed on Instagram or Twitter by someone you’re not sure you know. What’s one of the first things you do? Check out how many followers they have and if anyone you know also follows them, right? 
  • You’re picking out a place to make dinner reservations. You’ve narrowed your choices down to 3 when you remember one of your finalists was recently recommended to you by a good friend. 
  • You need a new jacket, so you head to Amazon. A few products show on the first two rows. Most have around 30 reviews while one has 740 with 4.2 stars. If you don’t have additional information on the other brands shown, it’s likely this jacket catches your eye first.

It is human nature to be drawn to what others are drawn to. It’s human nature to follow the crowd.
The marketing implications are clear. In short, if a business can effectively build and showcase social proof, they will succeed. 

Types of Social Proof in Marketing

When it comes to making purchase decisions, different people are drawn to different forms of persuasion. For some, a recommendation from a trusted friend goes a long way. Others may be really moved by a celebrity endorsement. Still others trust the crowd.
Because of this, there are four key types of social proof in marketing:

  • Expert: recognition or recommendation from a well-known authority in the field
  • Celebrity: endorsement from a celebrity or influencer
  • Customer / User: review or recommendation from a customer or user 
  • Crowd: endorsement from a large group of people

Leveraging these four types of social proof is key to big time growth. 

5 Ways Use Social Proof in Marketing

So how does a business get started utilizing social proof in their marketing?
For starters, you must be selling a stellar product or providing world class services. This can not be emphasized enough: you will not be able to generate social proof if your offering is sub-par.
Perhaps you could scrap together a few testimonials or pay an influencer to endorse your product, but at some point the gig will run out. The last thing you want to do with a less-than-stellar offering is amplify it.

1. Acquire Positive Reviews and Testimonials

The first step to using social proof is generating and acquiring reviews and testimonials. These can come in many forms: high praise submitted via email, a Tweet about how awesome your product is, or a review on an industry-specific comparison site. 

How can you acquire social proof?

  1. Produce a High Quality Offering: we can’t harp on this enough. Put out an incredible product and you won’t have to do much to gain reviews or testimonials.
  2. Actively Ask: don’t be afraid to ask for it. Give instructions for what you’re looking for, but don’t put words in anyone’s mouth. This can be automated via emails and texts. Or if you have a small number of clients, a manual ask should work wonders.
  3. Provide Passive Opportunities: in addition to asking, provide passive options for people to review. For example, include a link to review on your website, in your email signature, or on marketing material.

Where should you acquire reviews?

You need a good mix of social proof sources. Direct quotes, social media mentions, and online reviews are all important. This depends on what you do – every industry has different review sites and platforms. Here are the top 3 reputable review sites for different types of business:

  • SaaS: G2, Capterra, Trust Radius
  • B2C Products: Amazon, Which, Influenster
  • Local Businesses: Google Reviews, Yelp, Industry-Specific Sites:
    • Law Firms: Nolo, Justia, Avvo
    • Restaurants: Yelp, Open Table, Zomato, TripAdvisor
    • Home Services: HomeAdvisor, Yelp, Angie’s List

2. Showcase Social Proof

Once social proof has been acquired, your next step is to showcase and feature it. Social proof floating out in the universe can help your reputation, but why not corral it in order to get the most out of it?
Here are a few ways to showcase social proof:

Highlight social proof on your website

  • Feature testimonials from your top (or most well known) clients on your homepage
  • Show imagery of happy customers
  • Embed product reviews

Share milestones and achievements

  • Feature certifications on your site 
  • Share awards on social media platforms

Mention the size of your customer base (if applicable)

  • Place notable metrics in social bios (ex: Serving over 100,000 small businesses in…)
  • Highlight it on your homepage 
  • Use it on email signups (ex: Join 5,000 others…)

3. Share User Generated Content Organically

User generated content is some of the most powerful content on the internet. Unprompted positive reviews from users and customers on their social accounts says a lot about the quality of your offering in a way other types of reviews don’t. 
Here are some ways to share user generated content:

  • Retweet / Repost social mentions
  • Respond and show appreciation
  • Share customer’s love of your service / product

4. Connect with Experts

Experts’ opinions carry a lot of weight. If your business is in a specific niche, this kind of social proof can be a game changer.
There are a couple of ways to do this.
You can send your product to an expert and request feedback, which can turn into a review or testimonial. Authors and publishers do this all the time, as do businesses. Depending on your industry, this can be a great way to get expert reviews.
If you don’t sell a product, you can offer your services, or attempt to show off some results or case studies that they could peruse and comment on. 

5. Partner with Influencers

Influencers are taking over the marketing world as more and more brands realize the importance of social proof. Look at the Fyre Fest phenomena of 2018. People were so enamored and convinced by influencer marketing that they paid thousands to fly to an island in the middle of nowhere only to be jipped. 
The social proof celebrities carry is that powerful – whether you believe they should be seen as credible or not (a conversation for another time). 
If you’re a big brand, there are plenty of options for partnering with influencers.
For smaller brands, micro-influencer relationships are a much more affordable option. Many brands will partner with individuals who have large social media followings, but no real celebrity status. 
Smaller brands have been known to provide micro-influencers with affiliate codes and give them a percentage of revenue they bring in – opposed to making a big deal or creating an elaborate contract for them.
How? Don’t make it complicated. Find some highly followed local instagram accounts and DM them to gauge their interests. 

Give Customers Something to Rave About

At the end of the day, the most effective way to build social proof for your marketing and brand is by providing an offering that’s worth raving about. 
Without this foundational piece of the marketing mix, you won’t make it far on a quest for social proof. 

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Internet Businesses Tips

5 Easy Online Website Testing Jobs from Home in 2021

Are you looking for an ideal way to make extra money? You can start by signing up with legitimate companies that offer easy online website testing jobs as a side hustle this year.

The EASIEST Ways To Earn Extra Cash Online…

You can begin to earn at least $10 to $20 dollars just by sparing 20 minutes of time out of your day to share your user experience.

Before we get into which companies are always on the lookout for user testers let’s find out what exactly a website tester does.

Who is a Website Tester?

A website tester is a person who provides honest feedback whether verbal or written on how a website or mobile app works and functions. The tester expresses if the site or application is user-friendly, simple to understand, or has any issues and functional errors. Once the website tester has completed this task they get paid.

For instance, you may have seen or heard terms like UX, or UX design and wondered what it means. UX means User Experience, for short. By becoming a website tester you get paid to carry out the function of sharing your UX with the website or mobile application designer before it is fully released to the public.

RELATED: Best 12 Companies That Pay You To Test Websites from Home

Website Testing Requirements

To get started you will need some basic equipment plus good communication skills. These are the must-have things you need to take part in user testing opportunities.

  • High-speed internet
  • A pc or laptop, mobile phone or tablet
  • An external camera if not already built-in
  • Up to date software and be willing to have software added for testing purposes
  • Good verbal and written English

User Testing Companies

Here are 5 user testing companies that will pay you to test websites and mobile applications from the comfort of your home or anywhere for various clients, and even some well-known brands. For some of these online testing companies, you don’t even need any special skills for testing websites.


This company has worldwide openings for usability testing. Just register on the Enroll website with your email address and once that is done you will be contacted for any suitable upcoming tests. Payment is made via PayPal and you can use your phone, tablet or pc/laptop to take the test.


Although not as well known as some of the others, Analysia will pay user testers around $10 for each test taken. You can sign up to Analysia to start receiving email notifications of open usability testing programs that match your profile. Screen recording software may be added to your computer for you to be able to carry out the usability tests. Make sure to quickly respond to any testing notifications for early selection.

Testing Time

You can sign up with TestingTime to test websites and apps on various devices. They make sure to best match your profile before sending you an email invitation for a guided usability study where you can choose a suitable date and time to take the test. Payment will be made 10 days after you complete the test.


If you already have great tech skills then UTest is one of the best sites to sign up to. They pay anywhere from $50 up to $200 for in-depth testing of software. Just complete the online form on their website so that you can be matched up with the most suitable client.


This is a well-known usability testing company that will record your screen as you test websites and apps on their behalf. You can earn $10 per test and they only take around 10 to 15 minutes to complete. UserFeel has great resources on their site with videos showing you what they expect from user testers when carrying out a test.

Final Thoughts on Online Website Testing Jobs

I hope you found the above list on easy online website testing jobs informative as it’s a great way to earn extra cash just by giving your opinion. Make sure to sign up to as many as you can to have a better chance of being selected as a website tester. The other advantage is the more user testing sites you sign up to the more you can earn on the side.

Why not share this post with others so they too can make some extra money in their spare time.

Also check out: Website Testing Jobs: How To Easily Earn $10 from Home

5 Easy Online Website Testing Jobs from Home in 2021

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Best 7 Work-from-Home Jobs for Retirees To Make Money Online

When it comes to being retired being able to live a comfortable life is my top priority. The reality for some retirees is that once you leave the workforce you still want to be active and be able to contribute to household expenses or just need to make some much-needed extra income.

The EASIEST Ways To Earn Extra Cash Online…

You realize that the family is all grown up and left home and you now have some extra time to consider a side hustle or a part-time job. This is where you can find options for work from home jobs for retirees.

According to a FlexJobs survey, around 70% approaching or in retirement continue to work to pay for basic necessities while 59% just enjoy working.

There are so many work from home options for retirees due to past experience, knowledge and skills and the advantage is you can choose to work as many or as few hours you wish and set your own flexible working hours.

So in between your downtime and your hobbies you can find some excellent ways to make money in retirement. Here’s a list of some of the best work at home jobs for retirees.

Best 7 Work from Home Jobs for Retirees


If you previously worked as an accountant or bookkeeper there is nothing stopping you from continuing this job from home. Many small to medium businesses require someone to reconcile their books, assist with payroll, and add account payable and receivable entries. 

There are a number of companies recruiting for remote full-time or part-time bookkeepers. You can find a selection of at home bookkeeping and accounting opportunities with companies like Bookminders,


A very lucrative service that you can provide as a retiree if you have senior-level experience is to provide an at home consultancy service. You can set your own hours with very favorable rates sharing your expertise and giving advice to small businesses, startups and companies. You could even offer your services to your previous employer.

Online Tutor

Are you a retired school teacher? There are quite a few online tutoring platforms that are looking for someone like you. VIPKid is always recruiting for qualified tutors to teach English to Chinese students online.

If you have considered teaching English as an option but do not have the experience you can still offer this service through Cambly. You can hold conversations with students around the world so that they can learn English. The rate of pay is lower than VIPKid but it is still a very viable option to make extra income.

You May Also Like : 8 Legitimate Work from Home Jobs for Stay at Home Moms


This is the perfect work at home job for a retiree if you have fast and accurate typing. No need for phone conversations just correspond through email and transcribe whatever audio or video you are sent.

With the explosion of vlogs and podcasts, transcription is always in demand and there are a number of companies that offer global transcription opportunities for experts and complete beginners.

Job opportunities are available through popular transcription sites like GoTranscript, Rev, TranscribeMe, Transcription Hub. A great way to start earning from home.


If you have an eagle eye and excellent grammar you could in your spare time be proofreading documents, ebooks, technical journals, and fictional novels. Companies like are always on the lookout for qualified people to join their team.

You could also help out within the legal profession by providing a proofreading service to court reporters. This is quite a lucrative way for retirees to make some extra cash and you can set your own hours.

Also check out: How To Find Online Proofreading Jobs: The Ultimate Beginners Guide

Customer Service Representative

If you enjoy dealing with the public and a great communicator you can find a remote customer service rep position with a number of business owners. You can use membership sites like FlexJobs to see which flexible part-time or full-time jobs are available now.

Sell Items

You could sell items on Etsy the popular craft site. The great thing about this selling platform is that you can sell both physical or digital items. So if you have a hobby like sewing, crocheting, calligraphy you can create handmade items to sell. For the digital market, you can create your artwork and sell them as printables instead which is a lot easier as you only have to create them once.

Watch this! 8 Online Work from Home Jobs for Stay at Home Moms & Dads

You can even sell items that you have collected over the years on sites like eBay, Amazon and Craigslist. Retirement is the perfect time for downsizing, and getting rid of clutter and unused collectibles are some of the best ways to sell items you no longer use. You’ll be surprised at how much money you can make.

Final Thoughts on at home Jobs for Retirees

While many retirees may think that retirement is all about traveling and having the time to do whatever you want, the majority of seniors enjoy working with the flexibility to work as and when they want to.

Being able to do a work from home job is the best of both worlds as you can create a better work-life balance and still find time to do the things that you love. You can work in any industry such as insurance, health care, technology, education, and many others.

This list of work from home jobs for retirees should give you some great ideas on what you can do once you retire from working life. If you found this post useful why not share it with others who are also on the journey to retirement.

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