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Internet Businesses Tips

What Does it Mean for Your Business?


Digital marketing has evolved tremendously over the years. Businesses large and small alike have reaped countless benefits from effective online strategies, if digital marketing has the potential to transform the foundation of a business, why doesn’t every company allocate the necessary resources to experience these changes? 

Investing in a product or service without fully understanding the impact it can have on your company, positive or negative, is never a wise business decision. When it comes to digital marketing, ask yourself, “do the results of these services align with our company goals?” The only way to answer this question is to grasp the concept of what digital marketing can do for your business. 

In this blog, we’ll shine new light on a few essential benefits digital marketing can offer companies that will help reach short and long-term goals. 

Digital Marketing Can Help You Generate Quality Leads

If one of the major goals in your company is to increase sales, you understand the importance of generating quality leads. As digital marketing has become more and more prominent, business owners and marketing professionals have started to understand the concept of quality over quantity. In fact, over 70% of business owners believe qualified leads are more important than the total number of leads. 

But this begs the question, how do you generate these quality leads? Through digital marketing services such as:

You can target the audience that searches for your brand or service the most. Depending on your industry, once these quality leads make their way to your website, the odds of the user finding what they’re looking for substantially increase. 

An important thing to remember about effective digital marketing is it’s working to enhance your business 24/7. Even when you’re sleeping at night or hard at work during the day, the online strategy that was just implemented is working to bolster the digital presence and credibility of your company. 

Enhance Your Reputation

For some people, digital marketing and reputation management might not go hand in hand. But, what’s one of the first things a user does when they stumble across your Google Business Profile (formerly Google My Business)? Most will check out your Google reviews to ensure the service or product you’re putting forth is up to their standard. By simply checking the reputation of your business via reviews, this can potentially save the user tons of time and money. 

Additionally, an important aspect of digital marketing that oftentimes gets overlooked is the User Experience (UX) and design of a website. Have you ever been on a website, then realize you can’t find anything you’re searching for, the design is painful to look at, and it almost looks dangerous to be on? Odds are you felt frustrated and walked away with a tarnished view of that organization. That’s a bad UX experience. If your website presents itself in a professional manner that adheres to modern design principles and flows in a way that’s easy to use and understand for the user, then your user (more likely than not) walks away with a good experience and the feeling that your organization is helpful. This enhances the reputation of your business and your brand. 

Persevere Through Difficult Times

In the not too distant past, countless businesses were facing unprecedented circumstances. The first instinct of a business owner might be to cut as many expenses as possible during this time. But if digital marketing is driving a large percentage of sales to your business, that’s the last thing you want to do. 

During COVID-19, the companies that persevered and adapted with their digital marketing strategy, came out stronger on the other side. Frankly put, digital marketing efforts — whether that’s investing in an e-commerce site or simply making sure Google continues to index your website —  kept organizations relevant in a time of social distancing. Companies that didn’t invest in online marketing were easier to forget in the new digital reality. 

If the decision is made to drop all digital marketing services for an extended period of time, the online results could be extremely detrimental to any future efforts when trying to re-establish your credibility with Google. The difficult times don’t last forever and digital marketing is often critical in helping your organization persevere through difficult times and also prepare for the future. 

Build Lasting Partnerships

The field of Digital Marketing is vast and there are a massive amount of channels from Google Ads to SEO to Social Media to consider. With so much out there, Digital Marketing efforts often make it preferable to work with an agency or freelancer that can sweat the details so you don’t have to. Working with an outside group can help you get the expertise you need without the frustration of figuring it out yourself.  

For an agency like ours, one of the most rewarding aspects of digital marketing is developing relationships with the clients we work with. When you find a digital marketing agency that takes pride in their work and cares about the success of your business as much as you do, that’s where the magic happens. In that relationship you have an advocate that cares about your growth and success online and is willing to help you persevere in the hard times, enhance your reputation online, and generate the leads you need.

How Can Engenius Help Your Business?

Whether it’s an internal meeting, client-facing meeting, strategic development, or producing content, it’s essential to find a marketing team that gives your business its undivided attention. The day you find a team like this, is the day you have the opportunity to cultivate a lasting partnership with a digital marketing agency. 

At Engenius Web Design + Digital Marketing, we’d love to provide you with that lasting partnership that helps fuel the success of your company. 

Our digital marketing services are tailored to help your business thrive online. If you’re ready to take the next step, schedule a call today and discover what digital marketing can do for your business. 



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Internet Businesses Tips

What Does it Mean for Your Business?


In an era of the internet where it feels like everyone offers a “plug-and-play” website creation tool, it can be easy to overlook the importance of a web design strategy and the critical impact your website can have on the growth and health of your organization. Where once websites were one-page billboards that advertised a company’s existence, now users and consumers expect a website to be a functional, multi-layered tool that answers their questions and gets them where they need to go. But how, with everything else you’re juggling in your role, do you prioritize website strategy, understanding your user, and analyzing data to make informed suggestions? That’s where a website discovery comes in. 

What is a Website Discovery? 

Let’s get one thing out of the way: a Website Discovery is a “branded” Engenius term. When we use it, we’re referring to the process by which we help companies review their online presence, outline potential opportunities, and suggest web design strategies that help them see success with their users and achieve their business goals. It’s a deep dive, if you will, into your organization’s online health and well-being by a party that has expertise in that area. 

Why is a Website Discovery worth it?

One statement: creating a strategy to maximize your ROI. Your website is a 24/7 sales rep that showcases who you are to the audiences you’re hoping to reach. More than that, it can be an incredibly helpful tool that connects to an online employee portal, or your customer service chat, or a donation or payment processing platform, or any number of other resources. A Website Discovery accomplishes three main goals. 

First, a Website Discovery makes you ask the big questions about your organization’s past, present, and future.

In a thorough discovery, you’ll want to consider:

  • What is important to your business now? Growth? Maintaining current revenue? Adding a product or service? 
  • Do you want to appeal to new clients or grow the current spend and referral potential of current clients? 
  • Do you want to hire more staff or do you simply want to retain your existing personnel?
  • What matters most to your audience?
  • What’s your competitive advantage?

All of these questions, and more, inform the strategy behind your website. Your answers feed into the overarching question your agency or freelance partner should be asking: how your website can support and further your organizational goals. 

The second goal of a Website Discovery is to connect you with an outside person or group trained to help you see the big picture more clearly.

Let’s look at an example. If you’re planning an expensive trip to Europe, Asia, or some other exotic destination, you can do it yourself OR you can go work with a travel agency. While DIY has merit, a travel agent relies on connections, experience, and in-depth knowledge of where you’re going to formulate a plan that fits your unique goals. You might have a lovely trip to Italy that you planned…but are you sure you’ll know about the cutest bed & breakfast, best tour group, or local-legend restaurant? Probably not, but an expert might be able to point you in the right direction and tailor a trip specifically for your interests. Whether working with a travel agent or working with a web design freelancer or agency, having an outside group take a fresh look at your situation is a win. 

Third, a Website Discovery provides you with data-backed insights into your current website and your desired users.

The internet is FULL of data, but too much data can be overwhelming. A formal Website Discovery allows trained experts to do the hard work for you. Instead of sifting through mountains of numbers, insights, and projections to come up with a potentially murky conclusion, a discovery process lets trained experts pull the stats relevant to their field and present them back to you in a helpful, digestible way. Numbers tell a story, but not everyone has the time to write or read the book. Letting someone else do the digging may be one of the most rewarding things you could do for your information. 

What should I bring to the table for the Website Discovery process? 

You! Your organization is unique. Your goals and dreams, clients, and ideal users are unique. You should enter the Website Discovery process with a general idea of your goals and what’s important to you personally and your organization professionally. A good Website Discovery partner, like a good consultant, should ask the right questions to help you unpack your business and get to the heart of what’s important.  

What should I look for with a Website Discovery partner?

Honesty, good communication, and the desire to help your organization succeed. The point of a Website Discovery is to help you understand the potential of your website to be an irreplaceable tool for your business. In order to achieve that, however, you may need the support of a web design partner that has your best interests at heart. Read through reviews and case studies of anyone you’re considering, but beyond that, ask them a few hard questions and see how they respond. A good partner should be able to tell you when they are a good fit…and when they aren’t. 

Pro-tip: ask them the last time they turned away a lead that wasn’t a good fit. How they handled that situation might give you a good idea as to what they value in a client relationship!

A Website Discovery is a fantastic way to gain a deeper understanding of the web design world, your business objectives online, and the best, most strategic way to achieve those objectives. It’s also a great opportunity to gain industry insight from people who know their stuff and want to help your organization succeed. In the end, we all want a better internet experience, and good websites and smart digital marketing are a part of that bigger picture. 



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Internet Businesses Tips

14 Virtual Jobs You Can Do from Home in the Hospitality Field


For job seekers with a background in the hospitality industry, finding an opportunity online may be a hard task to undertake. The hospitality field is more than working the front desk of a hotel chain. So when deciding a career in this field you will have to think outside the box. 

The EASIEST Ways To Earn Extra Cash Online…

Various assignments within hospitality may include online reservations, vacation planning, event planning, personal concierge services and more.

Here are 12 Virtual Jobs in the Hospitality Field that you can do.

Want more job leads?  Don’t forget to “Like Us” on Facebook

Online Reservations and Sales

As an Online Reservation or Sales Specialist, your leading role is to provide top-quality customer service and inform customers about current specials and opportunities while addressing queries and concerns about hotel and trip reservations. 

It has now become commonplace for larger and well-known hotel chains to hire home-based reservation specialists and here are a few you can apply to.

Hilton Worldwide

Hilton hires Reservation Specialists to work from home booking preferred hotel reservations, while offering products and services that are targeted to each individual or family needs.

American Express

This well-known company hires Travel Counselors to handle incoming calls from American Express travel members who need assistance regarding their travel needs.

Wyndham

Wyndham occasionally hires for Remote Customer Service Reps. You will need to regularly check back with them for future opportunities.

CWT – Carlson Wagonlit Travel

Carlson Wagonlit Travel frequently hires Travel Experience Counselors to answer phone calls during the evenings and weekend hours. Your main goal is to deliver the best trip and offer great recommendations to the traveler.

I also recommend 65+ Remote Work From Home Companies Hiring NOW

Active Network

Active Network frequently hires seasonal online Reservation Agents. Your main role is to assist customers with campsite reservations, park reservations, and possibly assist with purchases of hunting and fishing licenses.

Expedia Group

This well-known online travel company has a number of travel services under their umbrella such as Hotels.com, HomeAway, Trivago, Travelocity, and others. 

Opportunities for remote customer service representatives, online reservation specialists and many other remote jobs are open in various locations around the world.

Work from Home Transportation Services

From making car rental arrangements to scheduling driver services, this is a job in the hospitality industry that will always have openings. 

While working as a transportation specialist, your main responsibility is to connect customers with their ideal transportation – this can be in the form of car, boat, yacht rentals or personal drivers.

Enterprise

This is a well-known car rental company, headquartered in St Louis, Missouri. 

Enterprise has more than 80,000 employees, providing quality service rental brands including Enterprise Rent a Car, Alamo Rent A Car, and National Car Rental. 

They have a reputation for being a great place to work and are now ranked 15th on the Forbes Private Companies list.

Uber

Uber is a popular and fast-growing transportation company that hires not just drivers but also customer service reps, account managers and IT engineers who can work remotely from home. 

You could end up working virtually for their everyday Uber ride service, Uber Eats delivery service or even their luxury car service called Lux.

Hertz

Hertz is another  popular rental car company. You can become a Customer Service Associate, or an Account Manager. You can choose to work from different locations or a hybrid mix of working or completely remote.

Vacation Planning and Travel Services

Sometimes it can become very stressful when planning a vacation. This is where a travel counselor or vacation planner come into play for those who want to work remotely and provide a much-needed service.

American Express 

American Express frequently hires Travel Counselors to handle incoming calls from travel members to book them the best trip they can imagine. 

Your main focus will be domestic and international destination travel, car and hotel travel arrangements and taking ownership of the journey from beginning to end.

Cruise.com

Cruise.com hires Cruise Sales and Customer Service Specialists. This job involves more than sales and customer service. Your main role is to sell cruise packages, insurance, and other products to current and future customers. 

Work is done through inbound and outbound calls, online chat and email support.

If you already have great customer service experience within the cruise industry then this will be the ideal work from home job for you to get paid to use the skills you have.

Concierge Services

If you are looking for more than an inbound Customer Service job and want more of a challenge, consider working in virtual concierge services. 

This is an awesome area of employment that offers satisfaction to clients seeking your well-organized and professional service. From personal gift requests to specialized travel needs, your personal attitude will be rewarded in the thanks you receive.

MyTime

This company connects customers with local businesses through booking appointments. Customers can schedule appointments, such as a hair cut or home cleaning, and a MyTime Concierge Contractor makes the connection for the client.

VIP Desk Connect 

Once you join up to work with VIP Desk you will handle their inbound customer requests by phone, e-mail, and online chat.  Your title will be “brand ambassadors” or “concierges.” 

Brand ambassadors are mostly customer service reps and support the needs of the company’s corporate clients. Check regularly for remote job openings.

You May Also Like: 8 Remote Customer Service Work from Home Jobs That Pay Up to $15 Per Hour

Inspirato

If luxury hospitality is your thing and you know where the best and most luxurious vacation spots are around the world or locally you can arrange exceptional vacation experiences for clients. You can do this by working remotely for Inpirato.

They have a number of remote openings that cater to high-end travelers who pay for membership to this exclusive travel club. 

Final Thoughts

Finding remote jobs within the hospitality industry is not that hard when you know how and where to look. 

Now that hybrid and work from home ways of working has become more popular, companies have begun to offer more virtual job opportunities to create more flexibility and work-life balance for staff.



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