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Why is content curation full of quality and quantity


Content curation isn’t a new word in the content marketing world. When we talk about content curation, we usually talk about how easy it is to get our work done without worrying about content creation.

 

Credit: Social Pilot

 

But most people, generally, don’t think that content curation is quality content. A lot of people think that we can only accumulate content using content curation, however, it is not true. 68% of people still use content curation tools for content marketing.

 

There are several ways to curate content, especially using content curation tools you can create many awesome articles very easily.

 

But there is a trick to how you can turn your content curation into one full of quality and quantity content. In this article, the following are the things we are going to learn:

 

  • Fundamentals of content curation
  • Benefits of Content Curation
  • Why does quantity no longer give you results?
  • Quality matters, but…
  • Why do you need to blend both aspects equally to create awesome content?
  • Conclusion

So, why late? Let’s get started right away!

What is Content Curation?

Image Courtesy Of: Aeroleads

Content Curation involves collecting information from different sources and putting it all together in a proper way to give the content one shape.

The difference between content curation and content creation is creativity. You don’t need any kind of creativity to generate content in content curation.

All you have to do in content curation is to gather as much information as you can and put it in an order so that it looks presentable and approachable to the readers.

Additionally, it can also help you with SEO. You can generate a lot of backlinks using content curation so that you can make your presence felt on the internet.

Benefits of Content Curation

Credits: Rosssimmonds

There are plenty of benefits to content curation. In the following we will talk about each one of them in detail:

Ample Content

You can generate a lot of content without any difficulty. If you look at all popular websites, you can see that their content is most likely more than 1500 words.

Though I am not generalizing that more than 1500 words are large content, it is important to realize that content beyond 1500 words always gets traction.

There are many pieces of evidence to corroborate that fact.

Build Backlinks

We have all been there at some point in time and wondered “how do you build backlinks to the website?”

Credit: Pitchbox

Content curation gives you a great opportunity to build backlinks from many websites.

When you gather information from multiple websites, you have the chance to build the backlinks to the website as well. Just by outreach emails you can contact them and ask them for backlinks, and make your presence felt on the internet.

You get to know the influencers

When you collect information from multiple websites, it is more likely that you will come across many influencers in your field.

It is very essential to know the influencers in your field so that it will help you in the future to expand your audience base.

I personally use PitchBox for Influencer outreaching & till now that has been a good help for me.

It facilitates the quality

You don’t need to worry about the quality part since you are trying to include everything about the subject from multiple websites with a detailed explanation. Good content involves both quantity and quality. It is just like good SEO. Good SEO involves both strong content and design.

This will help you in the process of being an expert among the others

No one wants to deal with a newcomer in the field as they don’t want to ruin their company with newcomers even though you have extremely new ideas.

Being an expert in one field is very essential to sell your product in the market. If people know that you are an expert in the field then without any hesitation, people will contact you for advice, and they might even become your lead in the future.

Content curation helps you in this regard.

It allows you to view things from different perspectives

No two people think the same. Having different perspectives about the subject will have a certain advantage.

You can see things from different perspectives that expand your horizons about the topic.

Remember, there is always more to any subject in this world than it existed in this world. It’s just that we haven’t explored that new horizon yet.

This will allow you to get updated about the subject

If you like to live in your bubble all the time for creativity, it is more likely that you miss out on several new things.

Particularly in this digital age, we are witnessing things getting updated very quickly. To keep up with this world, it is important to get updated about the information regularly from different sources.

Okay, that’s about benefits. We now move on to other things in the following.

Why does quantity no longer give you results?

Back in the day, there were no restrictions or rules that you needed to follow to maintain the quality. Today, there are a few algorithms, bots, and guidelines to follow so that search engines can give good quality to the users.

Today, quantity doesn’t matter, no matter how long it is as long as it has already existed on the internet. You need quality along with quantity.

There is nothing wrong with the quantity, but how you are presenting it with some sort of added value to the users is most important.

It’s 2020, people have so much exposure to data that they might already have seen the information you are providing on your website.

What your data can do is just annoy the readers and make them close your website, and the result is a high bounce rate. Hence, delete the notion that quantity makes the content great.

Quality matters, but…

There is no doubt that quality matters, but you cannot include everything if it is a complicated subject. Some topics needed a detailed explanation.

To obtain the detailed explanation part, you need some quantity/substance to provide some information and support your argument so that it seems convincing and reasonable to the reader.

If you can’t convince the reader about your argument on the subject, it is more likely that the reader gets confused and bewildered with the limited information. Again, the result – he will close the tab and move on to another website.

Yes, I said that quantity doesn’t matter in the above paragraph, but I also said that quality matters. So what I am trying to say is, you need to find the right balance between quality and quantity.

Never go and write too much about something without substance in the subject. Also, never go and write too little about a complicated subject without giving a detailed explanation.

Decide for yourself how much quantity and quality are needed for a particular subject. Look at various good websites as to how they have written about a particular subject, accordingly made some adjustments to your article.

It is not always about quality and it is also not always about quantity. It is about finding the balance.

In the end, quality matters, but quantity matters, too.

Why do you need to blend both aspects equally to create awesome content?

Yes, that’s quite a question to ponder. To answer that question, I will give one example in the following:

There is no way you can explain the following in a 500-word article about “How do you launch a Mars orbiter from planet Earth?”

By now, you might have understood why quantity matters, but there might be some people who think they can explain it in quite a few words.

Yes, it is possible to make people understand about the above-complicated subject in very few words. But remember, that is not possible with everyone. Only some people who have profound knowledge about rocket-launching can explain it in very few words.

Yet, there is some problem with very few words even after having exceptional knowledge about rocket-launching. Even if you succeed in trying to explain that in a 500-word article, there are fewer chances readers could comprehend it more easily.

You need to keep in mind that everyone doesn’t have the same understanding levels. Some can understand very quickly. Some can understand very slowly. Everyone takes their own time and it varies on the individual.

To make it more understandable and appealing to everyone, you have to explain everything about rocket-launching which means even a layman can understand what rocket-launching is.

Conclusion

Now that you know how to maintain the balance between quality and quantity, go ahead and pick one topic.

Depending on the topic, you decide how much quality and quantity you want for the article. If you are in doubt, just look at the other popular websites and how they have dealt with the topic.

Based on that, you will get to know how much quantity and what kind of quality is needed for the readers to understand the topic.

Never just write the content based on one thing. To create awesome content, you need everything in order, only then you can educate the readers.

I want to end this article with the following statement.

“Content is not the king, quality and quantity of the content is king.”

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Internet Businesses Tips

Top 6 Ways To Answer Questions and Make Money Online


Top 6 Ways To Answer Questions and Make Money Online

Have knowledge in a certain area? These sites will pay you money to answer questions via text message, live chat, or email depending on which site you sign up with. You should consider these sites as an extra source of income.

How Does It Work?

You can make money online answering questions posted by users on various sites depending on which site you sign up with. After you register someone will ask a question and you will get paid for providing the answer, simple as that.

Other sites let you take calls from people, or through text messages using your phone.

Some sites only hire experts from the U.S. and others hire from other countries around the world. A few of these sites require that you complete an online application or/and a profile. And some allow you to sign up and get started right away.

What Qualifications Do You Need to Answer Questions?

The most important qualification you need to have is your knowledge in a field or more to answer questions online or via phone. If you have also good research skills, then you can be able to research various topics on the internet to find answers to respective questions and earn more money.

  • You will need a phone if you want to answer questions via phone as some sites let you answer user’s questions via phone.
  • Some sites require that you have credentials for your area of expertise. You may need to verify your credentials which can vary by category.

You May Also Like: Best 10 Online Chat Jobs You Can Do from Home  

Top 6 Ways To Make Money Online by Answering Questions

Are you knowledgeable about a particular topic or more and interested in getting paid for sharing your knowledge? Then there are sites that will pay you for your answers to user’s questions on these sites. You can sign up with the following top answer and question sites for making money online by answering user’s questions.

Web Answers 

Web Answers is a question and answer website where you get paid. The site pays through the AdSense revenue sharing model. You get paid based on how much traffic your answer receives.

There is no application process to sign up. Once you sign up with the site, you can start answering questions right away. You must answer 50 questions before you become eligible to start earning through the Google AdSense program.

If your answer is chosen as the “Best Answer” by the questioner, you will earn royalties through advertising on that question and answer thread. WebAnswer also pays you to ask questions. You also earn from your ads that are displayed on other pages.

JustAnswer 

This is a website that lets people post many different kinds of questions including health, home improvement, tech support, and others. You need to register on the site for free to be able to answer users’ questions. The site pays 25%-50% of what the person is willing to pay for the answer.

Just Answer hires experts in many areas. If you fit in one of these lists of categories, then fill out an application. You will need to verify your credentials for your area of expertise before you can start earning money for answering questions in your field. You get paid via PayPal and the minimum payout threshold is $20.

Ether 

If you are an expert in any field, then you can make money by selling what you say to others via phone or through email on Ether. When you sign up as an expert on the site, you get your Ether phone number 1-888-My Ether (an 8-digit extension that is unique to you).
Then set it to forward calls to your actual phone number such as your cell, home, and work number. It is free to get your Ether phone number and takes 2 minutes to set it up.

You set your rate per minute/hour/call. You can set the hours to take calls when you want to. Your phone only rings when people have prepaid your rate. Ether takes 15% commission off your earnings and sends you your money via direct deposit or check.

Createpool 

Createpool is an online marketplace for information that allows you to make money sharing your skills and knowledge online. They pay out using checks (in the US) and PayPal. So, become an expert if you want to get paid money for answering questions online via this site.

PrestoExperts 

You can make money as a freelance expert at PrestoExperts. You will be required to create your profile to list your qualifications, education, specialties, and any other information you would like your potential clients to know. PrestoExperts allows you the flexibility to work on your own time and at your own pace. You set your own fees for freelance work you accept. If you provide good service, you will earn high ratings from clients.

Experts 123 

You can make cash by responding to questions as an expert via this website. This site pays you a portion of earnings earned from your answers through a revenue share plan. You earn money via a revenue-sharing model by answering users’ questions on this site. Payments are made via PayPal.

How Much Money Can You Make Answering Questions Online?

There is no limit to how much money you can make by answering questions online. You will not get rich by answering questions online but if you have expertise in an area or more and have some time to answer user’s questions, you can earn some extra cash every month doing it. How much money you can make depends on your expertise, how much time you put in, and which site or sites you have registered on.

Summary

More and more people are signing up for these sites for making money online because it is fun and one of the easiest ways to earn extra cash.



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Should You Invest in SEO? 3 Questions to Ask Yourself


SEO is a viable marketing channel. There’s not much debate about this.

Even if you don’t know much about SEO, you’ve probably heard of it or seem some stats like:

But are all of those searches looking for your services? Or are they looking for an explanation of Wall Street Reddit? Or for dinner recipes?

These questions lead to bigger ones like, is SEO worth the investment for your business?

We’re big proponents of SEO here at Engenius, but it’s true that SEO doesn’t benefit all business equally. 

We’re going to help you gain clarity by walking through:

  • What to consider when making any marketing investment
  • The 3 questions to ask when evaluating SEO
  • How to forecast potential ROI from SEO for your business
  • 3 reasons why you definitely should not invest in SEO

…And a lot more. 

Should You Invest in SEO?

A lot of digital marketers and agencies would say yes – absolutely – no questions asked. But the reality is that every business is not created equal. No two industries are the same. 

Why Invest in Any Marketing Channel?

Before evaluating an SEO investment, let’s talk about how to make a decision for any marketing investment. 

The ultimate goal of marketing should be to acquire customers at a lower cost than the revenues they bring in. 

Sure there are plenty of other goals and objectives of marketing, but if they’re not ultimately leading to acquiring customers, then it’s unlikely your business will profit (unless it’s a non-profit). So if the goal of marketing is to bring on customers in a profitable manner, then the goal of investing in a marketing channel is the same. 

The channels that lead to the lowest acquisition costs and the highest lifetime customer value are the best channels for your business.  

Or in other words, the best marketing channels are those that give you the highest returns on investment.

clv to cac ratio

But how can you determine which channels will lead to the highest return on investment?

  1. Start with educated assumptions (consider your audience and competition)
  2. Start testing
  3. Measure
  4. Evaluate

You don’t have to start throwing stuff at a wall to see what sticks. Make educated assumptions up front.

For example, if you’re looking to market a new product to the elderly, you can go ahead and cross TikTok and Snapchat advertising off your list. You won’t find many elderly there. Look to see what your competitors in the market are doing. Replicating their exact tactics probably isn’t the best move, but it should at minimum give you some direction.

Once you’ve got some direction, you start investing and testing. Thanks to the nature of digital marketing, you should be able to accurately measure your returns. After 6 months or so, if tackled in the right way by proven experts, you should be able to gauge a channel’s effectiveness.

Note: If the channel is executed by an intern or an office manager and you don’t see results after six months, it doesn’t mean the channel isn’t viable. Find a professional before you cross it off the list.

How to Determine if SEO is a Good Investment?

Now that we have a good understanding of marketing goals, let’s evaluate SEO.

SEO is the process of optimizing pages on your website to rank highly on search engines with the ultimate goal of converting searchers into customers.

There are three questions we’ll ask to help us evaluate the investment:

  1. Is there demand for my product or service?
  2. Is there potential ROI to justify the investment?
  3. Am I positioned for SEO to benefit my business?

#1. Is there demand for my product or service?

The nature of search engines is that products and services in high demand get searched often. So, what we’re trying to determine is:

Are people searching for your services or products?

It’s actually fairly simple: If there are lots of people searching for what you do, then SEO is worth looking into further. If there are very few people searching for what you do (or topics surrounding what you do), then there may be better marketing channels for you.

Let’s consider something like commercial construction. At first thought, you may think, “Yeah lots of construction goes on all the time, it’s in high demand.”

But think about it: how many construction projects are active in your city in a given week? It may feel like hundreds, but it’s actually probably around 30 or so (depending on where you live).

Now consider a service like landscaping. How many homes and businesses have landscapers work on their yards in your city in a given week? 500? 

Let’s look at how many searches are made in Greenville, SC for the two on a monthly basis:

seo search volume for landscaping and construction

Does this mean SEO isn’t a good investment for construction companies? This is a simplified example, and there are plenty of other factors to consider – but should a local construction company invest as heavily in SEO as a local landscaping company? Probably not.

Another factor to consider is your service area. A not-so-high-demand service in a huge city may actually mean a decent number of monthly searches. The more searches there are for your service, the more opportunity. And the more opportunity, the more you should consider paying for SEO.

search volumes in ny

You may not even serve a specific area, but take on customers anywhere. This opens up your SEO potential and changes your strategy entirely.

Three caveats:

First, demand can change over time. No year taught us this quite like 2020. Consider face masks:

demand for facemask growth

Second, demand can be generated. If you have a brand new product that no one has heard of – of course they aren’t searching for it. SEO probably shouldn’t be your first focus. But as you grow awareness of the product category, the searches will come. Consider brands like Uber Eats and GrubHub:

And third, sometimes there’s no demand for exactly what you do, but there is high demand for information on related topics.

For example, “succulent planting services” doesn’t have much search volume. But in general, succulent potting information is in high demand, which could be tapped into through blogs and resources that answer highly searched questions.

#2. Is there potential ROI to justify the investment?

We’ve determined there’s at least some demand for your offerings. Now, we’ll dig into some more data to take a stab at determining the ROI of improving your SEO. 

Forecasting ROI in SEO can get pretty in-depth – and it’s always just an estimate – so this will be a high level overview. 

If you don’t really care about the process, and you’d rather someone like us to do the ROI math for you, skip this section and contact us

The goal of SEO is to:

  1. Rank for keywords 
  2. Earn traffic (clicks)
  3. Convert traffic into revenue

So to forecast ROI, we must consider each of these. We’ll start with keywords by putting together a relevant list. 

Let’s assume your business sells historical figure bobbleheads. You would want to rank for general keywords about your product, specific bobbleheads you offer, and common questions bobblehead buyers have.

We will take this list and determine roughly how many searches are made for these keywords and phrases monthly.

You can find this data via paid tools like SEMRush and Ahrefs or you can utilize free tools like Ubersuggest for good keyword volume data.

bobblehead seo potential

Once we have monthly numbers, we’ll estimate how many clicks (traffic) we’ll receive. This is tricky, but we can take an educated guess.

We’ll assume for each of these keywords that you wind up ranking somewhere in the top 3. The average CTR (click through rate) for any of the top three results in a given search is 18%. 

Advanced Web Ranking keeps a constantly updated trendline of average click-through-rates for each position. 

So, based on these keywords we’ll estimate roughly 6,000 relevant searches a month. If you rank somewhere in the top 3 for all of these searches, we can assume somewhere around 1080 clicks.

Clicks = (Total Volume of Ranking Keywords) x (CTR of Average Positions for Each Keyword)

Now that we have traffic numbers, we need to estimate how many of these visitors will make a purchase and the value of those purchases.

Let’s assume that your current conversion rate from organic search is 5%. This would mean 54 purchases each month due to SEO.

Purchases = (Organic Traffic) x (Conversion Rate)

You can find this in Google Analytics by navigating to Conversions > Goals > Overview and segment goal completions by organic traffic to look at the organic conversion rate. Or if you sell directly on your site and track your values, you can segment your conversion value by organic traffic.

organic conversions

Let’s also assume each bobblehead is $30 and on average 25% of customers buy a second bobblehead within one month. 

This would put your revenue generated through SEO at somewhere around $2,000 each month. If your average monthly investment over time exceeds this, SEO might not be a great option. But if you can get these kinds of results for less, then it would be well worth your investment.

Note: This was a very simplified example, but should give you an idea of ROI forecasting.

If you’re a local business: finding local keyword volume is a post for another time, and it’s a little less straightforward. This post is a great start.

If you don’t sell products, and your website is focused on lead generation, your formula might look something like this:

SEO Revenue = (Traffic) x (Conversion Rate) x (Lead-to-Close Rate) x (Average Deal Size)

If you operate a SaaS or subscription service, your formula might look something like this:

SEO Revenue = (Traffic) x (Conversion Rate) x (Average LTV) 

#3. Are you positioned for SEO to benefit your business?

There are a few scenarios in which pushing organic  traffic to your website might not actually make sense – even if the demand and ROI are there. Let’s look at a few:

  • You aren’t ready to handle business: if you’re a new business in an industry with a lot of demand, going all in on SEO can result in a lot of traffic really quickly. If your business processes aren’t in place to handle this influx, you’d be better to wait on SEO until you’re ready.
  • Your website is sub-par: similarly, if your website doesn’t accurately portray your business, is impossible to navigate, or is severely outdated – sending someone to your website might give your brand a negative impression. Update your site first.
  • You need results ASAP: SEO can take time. If you’re in a competitive industry, significant results can take up to six months. Less competitive industries can see results in a month or two. But if you need sales next week, ads might be a better option for you to start – or you can invest in both to cover the near term and long term.

If there’s some demand for what you do, potential for ROI, and you’re ready for an influx of business – we couldn’t recommend SEO highly enough. Either get to work in-house or start the conversation with our team today.



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