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Internet Businesses Tips

Worrying About How To Increase Sales?


It probably comes as no surprise to you that the internet never turns off. People are on the web 24 hours a day, 7 days a week, 365 days a year.

Consequently, your website is the hardest working salesperson you have on your team. And it should complement the work of your traditional sales team, not work in isolation or against it. Unfortunately, that’s something we see again and again — companies that provide incredible services and great products, but with websites that drive prospects away instead of reeling them in, educating them, and turning them into customers.

In an attempt to combat this trend, we’ve outlined how to increase sales by allowing your website to act as an asset for your sales team.

1. Clearly explain what your business does

You’d be surprised at the number of business websites that don’t clearly and concisely explain what the business does. You only have a few seconds to capture a user’s attention; while you care deeply about your mission, and your upcoming events, and your portfolio of amazing projects, it will mean little to the user if they don’t know who you are or what you do.

Community Credit wanted to highlight their approach to personal loans as well as their convenient locations.

With well-written, professional copy, you can outline exactly what your business does and how you achieve your goals. When you hone in on the core competency of your company, it becomes easier to identify the primary action you want users to take, which should help you choose the calls-to-action (CTA’s) you prioritize. Studies have increasingly shown that buyers perform online research before making a purchase, so it’s imperative that you clearly explain what your company does and help guide users to the actions you want them to take.

2. Outline your services

Buyers have more resources at their fingertips than ever before, and they’re doing their research before they ever pick up the phone or send an email.

That’s why it’s so important to outline your services in detail. If it’s clear what services you provide, or what products you sell, it helps filter out unqualified leads who don’t need what you offer.

That means less time spent on unqualified prospects and more time spent on the people likely to buy.

3. Answer FAQ’s


Having well-thought-out and articulate “frequently asked questions” will help to qualify prospects even further. Answering these questions on your website can speed up the buying process and save your sales team time since the FAQ should be comprised of the questions your sales team receives most often.

FAQ’s can walk your potential clients through how your products or services work, illustrate what it’s like to work with you, even explain what a typical sales process looks like.

What happens if the client is dissatisfied or their item is flawed? What are your payment terms and what type of support do you offer? It’s beneficial to have these outlined for internal use, but they’re also extremely useful for potential clients, and ultimately should make the decision to work with you an easy one.

4. Bring the leads to you

Your sales team is spending valuable time cold calling and emailing potential leads, many of which will be dead ends. But what if quality leads came to you instead? And what if it was easier to tell how likely they are to buy? If you’re trying to find out how to increase sales, these questions have likely occurred to you.

This is where inbound marketing comes in. Do you have articles, videos, an eBook, or other pieces of content that leads would find valuable? If so, you can put this content behind a lead-capture form instead of just placing a PDF download link on your site and giving it away for free.

Ask for the user’s contact information (typically name and email or phone) in return for your valuable content. Your sales team can then follow up, and a cold lead instantly becomes a warm or even hot lead — depending on the value and depth of the content — and all you did was let your website work its magic.

5. Allow your company culture to shine


Company culture is highly valued nowadays, so much so that it can be the determining factor when a prospect chooses who to work with. Use your website to show off your company’s personality and values. It could be through unique headshots, team bios that contain interesting facts or favorite foods, or a video showing how your team interacts day-to-day. If you have a mission statement and/or core values, include those on the about page so visitors can see that you’ve thought these through and made them a priority.

6. The beauty of social proof

Social proof, such as testimonials, case studies, and online reviews, can be an immense boost for your brand and company. Such examples of your work further validate your business and allow prospects to see the experiences others have had. Case studies are a great way to show how you identified different pain points and helped clients address and solve them in tangible ways.

Testimonials are a great way to demonstrate what sets you apart from the competition

Including testimonials on your website are a great way to highlight happy customers. But having great testimonials written on third-party review sites like Google, Yelp or Angie’s List, will allow you to reach potential customers before they make it to your site.

As customers and leads do more and more research before they reach out to you or even check your website, they are checking your credibility through reviews that can make or break their decision.

With this list in hand, you can ensure that your website is an impactful part of your sales process. If your website is lacking in the areas mentioned above, it could be time for a website redesign…or maybe you have implemented some of the items and need to revisit them to see how they’re performing.

Tracking things such as inbound leads and contact form submissions can help you identify if the approach you’re taking is working. If not, tweak, adjust, and try again. International Best Selling Author Todd Duncan said it best when he said, “A customer buys you first and then your product.”



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Internet Businesses Tips

What Does it Mean for Your Business?


In an era of the internet where it feels like everyone offers a “plug-and-play” website creation tool, it can be easy to overlook the importance of a web design strategy and the critical impact your website can have on the growth and health of your organization. Where once websites were one-page billboards that advertised a company’s existence, now users and consumers expect a website to be a functional, multi-layered tool that answers their questions and gets them where they need to go. But how, with everything else you’re juggling in your role, do you prioritize website strategy, understanding your user, and analyzing data to make informed suggestions? That’s where a website discovery comes in. 

What is a Website Discovery? 

Let’s get one thing out of the way: a Website Discovery is a “branded” Engenius term. When we use it, we’re referring to the process by which we help companies review their online presence, outline potential opportunities, and suggest web design strategies that help them see success with their users and achieve their business goals. It’s a deep dive, if you will, into your organization’s online health and well-being by a party that has expertise in that area. 

Why is a Website Discovery worth it?

One statement: creating a strategy to maximize your ROI. Your website is a 24/7 sales rep that showcases who you are to the audiences you’re hoping to reach. More than that, it can be an incredibly helpful tool that connects to an online employee portal, or your customer service chat, or a donation or payment processing platform, or any number of other resources. A Website Discovery accomplishes three main goals. 

First, a Website Discovery makes you ask the big questions about your organization’s past, present, and future.

In a thorough discovery, you’ll want to consider:

  • What is important to your business now? Growth? Maintaining current revenue? Adding a product or service? 
  • Do you want to appeal to new clients or grow the current spend and referral potential of current clients? 
  • Do you want to hire more staff or do you simply want to retain your existing personnel?
  • What matters most to your audience?
  • What’s your competitive advantage?

All of these questions, and more, inform the strategy behind your website. Your answers feed into the overarching question your agency or freelance partner should be asking: how your website can support and further your organizational goals. 

The second goal of a Website Discovery is to connect you with an outside person or group trained to help you see the big picture more clearly.

Let’s look at an example. If you’re planning an expensive trip to Europe, Asia, or some other exotic destination, you can do it yourself OR you can go work with a travel agency. While DIY has merit, a travel agent relies on connections, experience, and in-depth knowledge of where you’re going to formulate a plan that fits your unique goals. You might have a lovely trip to Italy that you planned…but are you sure you’ll know about the cutest bed & breakfast, best tour group, or local-legend restaurant? Probably not, but an expert might be able to point you in the right direction and tailor a trip specifically for your interests. Whether working with a travel agent or working with a web design freelancer or agency, having an outside group take a fresh look at your situation is a win. 

Third, a Website Discovery provides you with data-backed insights into your current website and your desired users.

The internet is FULL of data, but too much data can be overwhelming. A formal Website Discovery allows trained experts to do the hard work for you. Instead of sifting through mountains of numbers, insights, and projections to come up with a potentially murky conclusion, a discovery process lets trained experts pull the stats relevant to their field and present them back to you in a helpful, digestible way. Numbers tell a story, but not everyone has the time to write or read the book. Letting someone else do the digging may be one of the most rewarding things you could do for your information. 

What should I bring to the table for the Website Discovery process? 

You! Your organization is unique. Your goals and dreams, clients, and ideal users are unique. You should enter the Website Discovery process with a general idea of your goals and what’s important to you personally and your organization professionally. A good Website Discovery partner, like a good consultant, should ask the right questions to help you unpack your business and get to the heart of what’s important.  

What should I look for with a Website Discovery partner?

Honesty, good communication, and the desire to help your organization succeed. The point of a Website Discovery is to help you understand the potential of your website to be an irreplaceable tool for your business. In order to achieve that, however, you may need the support of a web design partner that has your best interests at heart. Read through reviews and case studies of anyone you’re considering, but beyond that, ask them a few hard questions and see how they respond. A good partner should be able to tell you when they are a good fit…and when they aren’t. 

Pro-tip: ask them the last time they turned away a lead that wasn’t a good fit. How they handled that situation might give you a good idea as to what they value in a client relationship!

A Website Discovery is a fantastic way to gain a deeper understanding of the web design world, your business objectives online, and the best, most strategic way to achieve those objectives. It’s also a great opportunity to gain industry insight from people who know their stuff and want to help your organization succeed. In the end, we all want a better internet experience, and good websites and smart digital marketing are a part of that bigger picture. 



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Internet Businesses Tips

14 Virtual Jobs You Can Do from Home in the Hospitality Field


For job seekers with a background in the hospitality industry, finding an opportunity online may be a hard task to undertake. The hospitality field is more than working the front desk of a hotel chain. So when deciding a career in this field you will have to think outside the box. 

The EASIEST Ways To Earn Extra Cash Online…

Various assignments within hospitality may include online reservations, vacation planning, event planning, personal concierge services and more.

Here are 12 Virtual Jobs in the Hospitality Field that you can do.

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Online Reservations and Sales

As an Online Reservation or Sales Specialist, your leading role is to provide top-quality customer service and inform customers about current specials and opportunities while addressing queries and concerns about hotel and trip reservations. 

It has now become commonplace for larger and well-known hotel chains to hire home-based reservation specialists and here are a few you can apply to.

Hilton Worldwide

Hilton hires Reservation Specialists to work from home booking preferred hotel reservations, while offering products and services that are targeted to each individual or family needs.

American Express

This well-known company hires Travel Counselors to handle incoming calls from American Express travel members who need assistance regarding their travel needs.

Wyndham

Wyndham occasionally hires for Remote Customer Service Reps. You will need to regularly check back with them for future opportunities.

CWT – Carlson Wagonlit Travel

Carlson Wagonlit Travel frequently hires Travel Experience Counselors to answer phone calls during the evenings and weekend hours. Your main goal is to deliver the best trip and offer great recommendations to the traveler.

I also recommend 65+ Remote Work From Home Companies Hiring NOW

Active Network

Active Network frequently hires seasonal online Reservation Agents. Your main role is to assist customers with campsite reservations, park reservations, and possibly assist with purchases of hunting and fishing licenses.

Expedia Group

This well-known online travel company has a number of travel services under their umbrella such as Hotels.com, HomeAway, Trivago, Travelocity, and others. 

Opportunities for remote customer service representatives, online reservation specialists and many other remote jobs are open in various locations around the world.

Work from Home Transportation Services

From making car rental arrangements to scheduling driver services, this is a job in the hospitality industry that will always have openings. 

While working as a transportation specialist, your main responsibility is to connect customers with their ideal transportation – this can be in the form of car, boat, yacht rentals or personal drivers.

Enterprise

This is a well-known car rental company, headquartered in St Louis, Missouri. 

Enterprise has more than 80,000 employees, providing quality service rental brands including Enterprise Rent a Car, Alamo Rent A Car, and National Car Rental. 

They have a reputation for being a great place to work and are now ranked 15th on the Forbes Private Companies list.

Uber

Uber is a popular and fast-growing transportation company that hires not just drivers but also customer service reps, account managers and IT engineers who can work remotely from home. 

You could end up working virtually for their everyday Uber ride service, Uber Eats delivery service or even their luxury car service called Lux.

Hertz

Hertz is another  popular rental car company. You can become a Customer Service Associate, or an Account Manager. You can choose to work from different locations or a hybrid mix of working or completely remote.

Vacation Planning and Travel Services

Sometimes it can become very stressful when planning a vacation. This is where a travel counselor or vacation planner come into play for those who want to work remotely and provide a much-needed service.

American Express 

American Express frequently hires Travel Counselors to handle incoming calls from travel members to book them the best trip they can imagine. 

Your main focus will be domestic and international destination travel, car and hotel travel arrangements and taking ownership of the journey from beginning to end.

Cruise.com

Cruise.com hires Cruise Sales and Customer Service Specialists. This job involves more than sales and customer service. Your main role is to sell cruise packages, insurance, and other products to current and future customers. 

Work is done through inbound and outbound calls, online chat and email support.

If you already have great customer service experience within the cruise industry then this will be the ideal work from home job for you to get paid to use the skills you have.

Concierge Services

If you are looking for more than an inbound Customer Service job and want more of a challenge, consider working in virtual concierge services. 

This is an awesome area of employment that offers satisfaction to clients seeking your well-organized and professional service. From personal gift requests to specialized travel needs, your personal attitude will be rewarded in the thanks you receive.

MyTime

This company connects customers with local businesses through booking appointments. Customers can schedule appointments, such as a hair cut or home cleaning, and a MyTime Concierge Contractor makes the connection for the client.

VIP Desk Connect 

Once you join up to work with VIP Desk you will handle their inbound customer requests by phone, e-mail, and online chat.  Your title will be “brand ambassadors” or “concierges.” 

Brand ambassadors are mostly customer service reps and support the needs of the company’s corporate clients. Check regularly for remote job openings.

You May Also Like: 8 Remote Customer Service Work from Home Jobs That Pay Up to $15 Per Hour

Inspirato

If luxury hospitality is your thing and you know where the best and most luxurious vacation spots are around the world or locally you can arrange exceptional vacation experiences for clients. You can do this by working remotely for Inpirato.

They have a number of remote openings that cater to high-end travelers who pay for membership to this exclusive travel club. 

Final Thoughts

Finding remote jobs within the hospitality industry is not that hard when you know how and where to look. 

Now that hybrid and work from home ways of working has become more popular, companies have begun to offer more virtual job opportunities to create more flexibility and work-life balance for staff.



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