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Basic Guide On How To Be Successful In Affiliate Marketing

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With a struggling economy and so many people out of work, there are thousands of people online right now looking up terms like “work from home” and “internet promotion.” Online marketing is a huge business, and one that can bring you a lot of money if done correctly. Check out some solid advice on the genre.

Enter internet competitions for sites in your industry, or even for design. The added exposure you get will translate into more visitors and hopefully more sales. Even if you can‘t find a competition that is about your particular field, you can certainly enter contests about web design and appearance.

Create a blog for your site and link back and participate with other related blogs. Search engines are constantly crawling blogs and the results of jumping onto the blogosphere can be of great use to your search results and click backs. When you work with other related blogs, you will also pull in clicks from the readers of the other blogs.

Your URLs will be more popular with search engines if they have clear, descriptive names with easily understandable keywords; “www.doghouse.com/doghealth/nutrition” is easier to understand than “www.doghouse.com/0734214/6al331.htm”. Dynamic URLs, even if they contain readable keywords, can also be less friendly to the search engines. Your visitors will also have an easier time navigating your site.

Spend effort on developing a professional looking logo. Your logo is your brand and it will be how you are known to the public from the minute you publish it. A messy or poorly designed logo can actually hurt your business. When in question, keeping the logo simple and clean is best.

Web marketing can be a great way to advertise, but can seem impersonal to some shoppers. Shoppers like to touch, feel, and see the product they are about to purchase. Some shoppers may be put off by the inability to have a physical connection with the item, so companies should make sure they have a good return policy. This assures potential customers who are uneasy about making a purchase online that they can easily return the item if necessary.

To get really good at Internet marketing, never stop learning. No one knows everything there is to know about successful marketing, so there’s always more you can learn. Also, since no one is perfect, there will always be marketing skills you personally can improve. If you put sincere effort into improvement, you’ll definitely improve — and naturally, the better you are at Internet marketing, the more money you’ll be able to make from it.

To make the most money from your affiliate marketing programs you need to be willing to monitor them often and not be afraid to make changes. The sooner you recognize that a particular ad banner or entire program is not paying off for you, the sooner you can find a replacement that does.

Now that you’ve read some expert advice on marketing, you can put this information to use and hopefully grow an effective business. Things are going to go slowly at first, but soon, with the help of these tips. You will begin to see some real results and begin making some serious money working online.


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Internet Businesses Tips

Engenius COO named 2022 Best and Brightest Under 35 honoree



Engenius COO named 2022 Best and Brightest Under 35 honoree



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Internet Businesses Tips

What Does it Mean for Your Business?


In an era of the internet where it feels like everyone offers a “plug-and-play” website creation tool, it can be easy to overlook the importance of a web design strategy and the critical impact your website can have on the growth and health of your organization. Where once websites were one-page billboards that advertised a company’s existence, now users and consumers expect a website to be a functional, multi-layered tool that answers their questions and gets them where they need to go. But how, with everything else you’re juggling in your role, do you prioritize website strategy, understanding your user, and analyzing data to make informed suggestions? That’s where a website discovery comes in. 

What is a Website Discovery? 

Let’s get one thing out of the way: a Website Discovery is a “branded” Engenius term. When we use it, we’re referring to the process by which we help companies review their online presence, outline potential opportunities, and suggest web design strategies that help them see success with their users and achieve their business goals. It’s a deep dive, if you will, into your organization’s online health and well-being by a party that has expertise in that area. 

Why is a Website Discovery worth it?

One statement: creating a strategy to maximize your ROI. Your website is a 24/7 sales rep that showcases who you are to the audiences you’re hoping to reach. More than that, it can be an incredibly helpful tool that connects to an online employee portal, or your customer service chat, or a donation or payment processing platform, or any number of other resources. A Website Discovery accomplishes three main goals. 

First, a Website Discovery makes you ask the big questions about your organization’s past, present, and future.

In a thorough discovery, you’ll want to consider:

  • What is important to your business now? Growth? Maintaining current revenue? Adding a product or service? 
  • Do you want to appeal to new clients or grow the current spend and referral potential of current clients? 
  • Do you want to hire more staff or do you simply want to retain your existing personnel?
  • What matters most to your audience?
  • What’s your competitive advantage?

All of these questions, and more, inform the strategy behind your website. Your answers feed into the overarching question your agency or freelance partner should be asking: how your website can support and further your organizational goals. 

The second goal of a Website Discovery is to connect you with an outside person or group trained to help you see the big picture more clearly.

Let’s look at an example. If you’re planning an expensive trip to Europe, Asia, or some other exotic destination, you can do it yourself OR you can go work with a travel agency. While DIY has merit, a travel agent relies on connections, experience, and in-depth knowledge of where you’re going to formulate a plan that fits your unique goals. You might have a lovely trip to Italy that you planned…but are you sure you’ll know about the cutest bed & breakfast, best tour group, or local-legend restaurant? Probably not, but an expert might be able to point you in the right direction and tailor a trip specifically for your interests. Whether working with a travel agent or working with a web design freelancer or agency, having an outside group take a fresh look at your situation is a win. 

Third, a Website Discovery provides you with data-backed insights into your current website and your desired users.

The internet is FULL of data, but too much data can be overwhelming. A formal Website Discovery allows trained experts to do the hard work for you. Instead of sifting through mountains of numbers, insights, and projections to come up with a potentially murky conclusion, a discovery process lets trained experts pull the stats relevant to their field and present them back to you in a helpful, digestible way. Numbers tell a story, but not everyone has the time to write or read the book. Letting someone else do the digging may be one of the most rewarding things you could do for your information. 

What should I bring to the table for the Website Discovery process? 

You! Your organization is unique. Your goals and dreams, clients, and ideal users are unique. You should enter the Website Discovery process with a general idea of your goals and what’s important to you personally and your organization professionally. A good Website Discovery partner, like a good consultant, should ask the right questions to help you unpack your business and get to the heart of what’s important.  

What should I look for with a Website Discovery partner?

Honesty, good communication, and the desire to help your organization succeed. The point of a Website Discovery is to help you understand the potential of your website to be an irreplaceable tool for your business. In order to achieve that, however, you may need the support of a web design partner that has your best interests at heart. Read through reviews and case studies of anyone you’re considering, but beyond that, ask them a few hard questions and see how they respond. A good partner should be able to tell you when they are a good fit…and when they aren’t. 

Pro-tip: ask them the last time they turned away a lead that wasn’t a good fit. How they handled that situation might give you a good idea as to what they value in a client relationship!

A Website Discovery is a fantastic way to gain a deeper understanding of the web design world, your business objectives online, and the best, most strategic way to achieve those objectives. It’s also a great opportunity to gain industry insight from people who know their stuff and want to help your organization succeed. In the end, we all want a better internet experience, and good websites and smart digital marketing are a part of that bigger picture. 



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