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Content curation for internal communications: your go-to guide for success


If you’re in charge of your company’s communications, you have a lot on your plate at all times.

You’re handling media relationships, working with your social media team, and monitoring news about your company. You’re also making sure your communications are crisis-ready if needs be.

As we’ve already talked about, you can use content curation to make the job of your communications team significantly easier. With it, you can build a foundation that’s easy to use and allows you to work more efficiently.

There’s even better news: you can use content curation for internal communications, too.

This includes:

  • Engaging your employees
  • Turning employees into company advocates
  • Defining and promoting your company vision internally
  • Sharing industry trends
  • Publishing and promoting company news internally

In this guide, we’re diving into the benefits of content curation for internal communication and tips on creating a central hub for all your internal communication needs.

Benefits of content curation for internal communication

Content curation gained its popularity as a strategy of sharing content from other people and/or companies on social media.

However, it’s an act of selecting, editing, and sharing third-party content with your target audience—and that audience can simply be your company staff.

Here’s how this translates into benefits for your team and the rest of the company.

Build the ultimate place for all company-related content

If news about awards, company updates, or new jobs get sent around the company through emails and instant messages, no one can ever be sure they have the most recent and relevant version of the news.

With content curation, you can regularly add most recent content, update the existing one, and remove outdated pieces. This way, every employee will have the access to the latest:

  • Version of the company values and vision
  • Active job listings
  • Currently scheduled company events
  • New hires
  • Active campaigns and promotions
  • Press coverage
  • Team building plans and ideas

Here’s how an active job listings page might look like:

Having this central hub of internal news and company’s focus will give everyone confidence and peace of mind.

Reduce the time spent on emails

If you’re sending emails or direct messages when sharing a piece of news or asking for a more recent version of an internal company update, you’ll love content curation.

Consider this: sending that message means you have to step away from your work. It also makes your message recipient step away from theirs. This jumping between tasks is called context switching, and it can take up to 25 minutes to resume a task after interruption.

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Another downside of sending one message or email after the other? An inbox full of links that’s hard to navigate and makes focusing on the most important work even harder.

With a one-stop solution—a platform with curated content that the right people can reference at the right time—everyone can be more productive and spend less time chasing the right piece of information.

Drive genuine employee advocacy

When your employees know they’re being looked after and kept up to date, they become your company’s ambassador.

Employee advocacy is a winning approach for everyone: engaged employees increase company’s profitability, perform better, and bring more empathy to the workplace.

With content curation, you can keep your employees consistently updated and up-to-speed on everything that’s relevant to their team. In return, they may become more engaged with their own audiences when talking about their work, and help you:

  • With lead generation and sales
  • Recruit top talent
  • Distribute your company’s content
  • Spread the word about causes your company participates in

Want to know more? Make sure to check out this guide on content curation and employee advocacy.

How to curate content for internal communications

You know the why behind content curation for your internal communication processes. In this section, let’s go over some key steps to make content curation easy.

We’ll show you some key features of Scoop.it that will give you the flexibility and efficiency you need.

Build the right topics/content hubs

In the previous section, we’ve mentioned some main areas where content curation can help you keep your company up-to-date. Here’s what this would look like in practice.

Let’s say you’re a software company with 300 employees. Some of your internal communication content hubs might be:

  • Company Culture: add pages and supporting documents about mission statement, vision, and values
  • Product Roadmap: add resources like internal wiki discussions, product mockups, etc. to showcase what’s coming up next
  • We’re Hiring: links to all currently active job postings
  • New Hires: links to profiles and about pages of all new hires from the last 3-6 months
  • Recent Press: links to all articles, videos, podcasts etc. where your company was featured over the last 3 months

In Scoop.it, topics are simply individual pages you can use to group various curated content around a single category. In this use case, you’d create one page per bullet point above, just like this:

The above listed topics should be available to all employees of your company, but there may be cases when certain topics are only relevant and important for specific teams and roles. In each topic’s settings, you can set this up to be as specific as you need it:

Add and review content regularly

Remember that your curated content for internal communication will only be valuable if it’s correct and updated at the time it reaches your employees.

In other words, curating content for this purpose isn’t a one-and-done activity. Instead, make sure you do regular review and maintenance of this content.

For example:

  • Add a recurring task (at least every 2 weeks) to your calendar to review all your topics, remove any updated content, and add most recent versions
  • Publish a simple way for employees to reach out to you in case they notice an expired link or outdated information so you can address it, without it overwhelming your inbox

Bonus tip: You can add members of your team or other employees as authorized curators to a specific topic. This is especially helpful when you need input from other team leads or executives and it will save time both for you and them!

In Scoop.it, this is easy to do in topic settings under Teams:

Share with the right people

Even the best internally curated content won’t be helpful if no one uses your centralized system and keeps emailing you for latest company updates.

In other words, using a tool like Scoop.it as the main place to retrieve important information must become a habit for everyone.

Scoop.it makes it easy for you to help with this process in several ways:

  • Embed your Scoop.it topics on your intranet. This way, everyone can simply bookmark pages most relevant to them and access them at any time.
  • Integrate Scoop.it with networks like Yammer. This makes it easy for employees to communicate as usual, while adding insights and relevant links from relevant topics.
  • Send company-wide or team-specific internal newsletter with the essential updates. This way, your employees can get used to regular, scheduled updates and know they’re always equipped with the most important information.

Measure and keep improving

Finally, you can track all your internal communication efforts in Scoop.it and find opportunities for improvement as you go.

In the Analytics section of each topic page, you can find metrics such as:

  • Overall views, visitors, scoops, reactions, followers, and curators
  • Reach (daily, weekly, monthly), trends over time, location-specific metrics (great if you have remote workers or multiple offices)
  • Engagement such as reactions and followers
  • Top curators (great if you have multiple contributors to your topic pages)
  • Data from Google Analytics

You can also export reports for specific time ranges and metrics, which is useful if you’re meeting with others involved in your internal communications.

Level up your internal communications process

Thanks to content curation, you can have an empowered, confident, always up-to-date workforce.

This will help everyone understand upcoming trends, news, and company growth. It will also bring everyone on the same page when it comes to company values, mission, and big goals going forward.

Want to see how you can do this with Scoop.it? Get a demo of Scoop.it Enterprise and get started within minutes.

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Internet Businesses Tips

What Does it Mean for Your Business?


In an era of the internet where it feels like everyone offers a “plug-and-play” website creation tool, it can be easy to overlook the importance of a web design strategy and the critical impact your website can have on the growth and health of your organization. Where once websites were one-page billboards that advertised a company’s existence, now users and consumers expect a website to be a functional, multi-layered tool that answers their questions and gets them where they need to go. But how, with everything else you’re juggling in your role, do you prioritize website strategy, understanding your user, and analyzing data to make informed suggestions? That’s where a website discovery comes in. 

What is a Website Discovery? 

Let’s get one thing out of the way: a Website Discovery is a “branded” Engenius term. When we use it, we’re referring to the process by which we help companies review their online presence, outline potential opportunities, and suggest web design strategies that help them see success with their users and achieve their business goals. It’s a deep dive, if you will, into your organization’s online health and well-being by a party that has expertise in that area. 

Why is a Website Discovery worth it?

One statement: creating a strategy to maximize your ROI. Your website is a 24/7 sales rep that showcases who you are to the audiences you’re hoping to reach. More than that, it can be an incredibly helpful tool that connects to an online employee portal, or your customer service chat, or a donation or payment processing platform, or any number of other resources. A Website Discovery accomplishes three main goals. 

First, a Website Discovery makes you ask the big questions about your organization’s past, present, and future.

In a thorough discovery, you’ll want to consider:

  • What is important to your business now? Growth? Maintaining current revenue? Adding a product or service? 
  • Do you want to appeal to new clients or grow the current spend and referral potential of current clients? 
  • Do you want to hire more staff or do you simply want to retain your existing personnel?
  • What matters most to your audience?
  • What’s your competitive advantage?

All of these questions, and more, inform the strategy behind your website. Your answers feed into the overarching question your agency or freelance partner should be asking: how your website can support and further your organizational goals. 

The second goal of a Website Discovery is to connect you with an outside person or group trained to help you see the big picture more clearly.

Let’s look at an example. If you’re planning an expensive trip to Europe, Asia, or some other exotic destination, you can do it yourself OR you can go work with a travel agency. While DIY has merit, a travel agent relies on connections, experience, and in-depth knowledge of where you’re going to formulate a plan that fits your unique goals. You might have a lovely trip to Italy that you planned…but are you sure you’ll know about the cutest bed & breakfast, best tour group, or local-legend restaurant? Probably not, but an expert might be able to point you in the right direction and tailor a trip specifically for your interests. Whether working with a travel agent or working with a web design freelancer or agency, having an outside group take a fresh look at your situation is a win. 

Third, a Website Discovery provides you with data-backed insights into your current website and your desired users.

The internet is FULL of data, but too much data can be overwhelming. A formal Website Discovery allows trained experts to do the hard work for you. Instead of sifting through mountains of numbers, insights, and projections to come up with a potentially murky conclusion, a discovery process lets trained experts pull the stats relevant to their field and present them back to you in a helpful, digestible way. Numbers tell a story, but not everyone has the time to write or read the book. Letting someone else do the digging may be one of the most rewarding things you could do for your information. 

What should I bring to the table for the Website Discovery process? 

You! Your organization is unique. Your goals and dreams, clients, and ideal users are unique. You should enter the Website Discovery process with a general idea of your goals and what’s important to you personally and your organization professionally. A good Website Discovery partner, like a good consultant, should ask the right questions to help you unpack your business and get to the heart of what’s important.  

What should I look for with a Website Discovery partner?

Honesty, good communication, and the desire to help your organization succeed. The point of a Website Discovery is to help you understand the potential of your website to be an irreplaceable tool for your business. In order to achieve that, however, you may need the support of a web design partner that has your best interests at heart. Read through reviews and case studies of anyone you’re considering, but beyond that, ask them a few hard questions and see how they respond. A good partner should be able to tell you when they are a good fit…and when they aren’t. 

Pro-tip: ask them the last time they turned away a lead that wasn’t a good fit. How they handled that situation might give you a good idea as to what they value in a client relationship!

A Website Discovery is a fantastic way to gain a deeper understanding of the web design world, your business objectives online, and the best, most strategic way to achieve those objectives. It’s also a great opportunity to gain industry insight from people who know their stuff and want to help your organization succeed. In the end, we all want a better internet experience, and good websites and smart digital marketing are a part of that bigger picture. 



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Internet Businesses Tips

14 Virtual Jobs You Can Do from Home in the Hospitality Field


For job seekers with a background in the hospitality industry, finding an opportunity online may be a hard task to undertake. The hospitality field is more than working the front desk of a hotel chain. So when deciding a career in this field you will have to think outside the box. 

The EASIEST Ways To Earn Extra Cash Online…

Various assignments within hospitality may include online reservations, vacation planning, event planning, personal concierge services and more.

Here are 12 Virtual Jobs in the Hospitality Field that you can do.

Want more job leads?  Don’t forget to “Like Us” on Facebook

Online Reservations and Sales

As an Online Reservation or Sales Specialist, your leading role is to provide top-quality customer service and inform customers about current specials and opportunities while addressing queries and concerns about hotel and trip reservations. 

It has now become commonplace for larger and well-known hotel chains to hire home-based reservation specialists and here are a few you can apply to.

Hilton Worldwide

Hilton hires Reservation Specialists to work from home booking preferred hotel reservations, while offering products and services that are targeted to each individual or family needs.

American Express

This well-known company hires Travel Counselors to handle incoming calls from American Express travel members who need assistance regarding their travel needs.

Wyndham

Wyndham occasionally hires for Remote Customer Service Reps. You will need to regularly check back with them for future opportunities.

CWT – Carlson Wagonlit Travel

Carlson Wagonlit Travel frequently hires Travel Experience Counselors to answer phone calls during the evenings and weekend hours. Your main goal is to deliver the best trip and offer great recommendations to the traveler.

I also recommend 65+ Remote Work From Home Companies Hiring NOW

Active Network

Active Network frequently hires seasonal online Reservation Agents. Your main role is to assist customers with campsite reservations, park reservations, and possibly assist with purchases of hunting and fishing licenses.

Expedia Group

This well-known online travel company has a number of travel services under their umbrella such as Hotels.com, HomeAway, Trivago, Travelocity, and others. 

Opportunities for remote customer service representatives, online reservation specialists and many other remote jobs are open in various locations around the world.

Work from Home Transportation Services

From making car rental arrangements to scheduling driver services, this is a job in the hospitality industry that will always have openings. 

While working as a transportation specialist, your main responsibility is to connect customers with their ideal transportation – this can be in the form of car, boat, yacht rentals or personal drivers.

Enterprise

This is a well-known car rental company, headquartered in St Louis, Missouri. 

Enterprise has more than 80,000 employees, providing quality service rental brands including Enterprise Rent a Car, Alamo Rent A Car, and National Car Rental. 

They have a reputation for being a great place to work and are now ranked 15th on the Forbes Private Companies list.

Uber

Uber is a popular and fast-growing transportation company that hires not just drivers but also customer service reps, account managers and IT engineers who can work remotely from home. 

You could end up working virtually for their everyday Uber ride service, Uber Eats delivery service or even their luxury car service called Lux.

Hertz

Hertz is another  popular rental car company. You can become a Customer Service Associate, or an Account Manager. You can choose to work from different locations or a hybrid mix of working or completely remote.

Vacation Planning and Travel Services

Sometimes it can become very stressful when planning a vacation. This is where a travel counselor or vacation planner come into play for those who want to work remotely and provide a much-needed service.

American Express 

American Express frequently hires Travel Counselors to handle incoming calls from travel members to book them the best trip they can imagine. 

Your main focus will be domestic and international destination travel, car and hotel travel arrangements and taking ownership of the journey from beginning to end.

Cruise.com

Cruise.com hires Cruise Sales and Customer Service Specialists. This job involves more than sales and customer service. Your main role is to sell cruise packages, insurance, and other products to current and future customers. 

Work is done through inbound and outbound calls, online chat and email support.

If you already have great customer service experience within the cruise industry then this will be the ideal work from home job for you to get paid to use the skills you have.

Concierge Services

If you are looking for more than an inbound Customer Service job and want more of a challenge, consider working in virtual concierge services. 

This is an awesome area of employment that offers satisfaction to clients seeking your well-organized and professional service. From personal gift requests to specialized travel needs, your personal attitude will be rewarded in the thanks you receive.

MyTime

This company connects customers with local businesses through booking appointments. Customers can schedule appointments, such as a hair cut or home cleaning, and a MyTime Concierge Contractor makes the connection for the client.

VIP Desk Connect 

Once you join up to work with VIP Desk you will handle their inbound customer requests by phone, e-mail, and online chat.  Your title will be “brand ambassadors” or “concierges.” 

Brand ambassadors are mostly customer service reps and support the needs of the company’s corporate clients. Check regularly for remote job openings.

You May Also Like: 8 Remote Customer Service Work from Home Jobs That Pay Up to $15 Per Hour

Inspirato

If luxury hospitality is your thing and you know where the best and most luxurious vacation spots are around the world or locally you can arrange exceptional vacation experiences for clients. You can do this by working remotely for Inpirato.

They have a number of remote openings that cater to high-end travelers who pay for membership to this exclusive travel club. 

Final Thoughts

Finding remote jobs within the hospitality industry is not that hard when you know how and where to look. 

Now that hybrid and work from home ways of working has become more popular, companies have begun to offer more virtual job opportunities to create more flexibility and work-life balance for staff.



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