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How to Structure Your Website for a Single Weekend Event

Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of event marketing involves determining how your target audience changes in different seasons. And beyond that, how can you use the tools at your disposal to effectively market to those different segments?

Using Your Website as a Tool

If you operate a single weekend or week-long event, you should have three main marketing “seasons”: the pre-season, the event week or weekend, and the off-season.

Segmenting your marketing into different seasons allows you to focus on the different goals you have at different times of the year. You aren’t recruiting sponsors during the week of your event, nor do you need to promote the festival map one month after the event is over.

And your website, the base of all your marketing activities, should be at the center of these initiatives—updating messaging, images, and content, seasonally.

The Pre-Season

1 – 4 months prior to your event

The preseason is often filled with a flurry of buzz and excitement around your event. You generate this buzz to encourage ticket sales/registration.

Not only are you filling your social media feed with hype about the upcoming event, your website should be too. Visitors that are coming to your site want to know details about your event and how to attend.

Your website should reflect this. You’ll want to make sure you’ve got:

  • The date and time prominently featured
  • Schedule of events, lineup, speaker list, etc. easily accessible
  • List of featured vendors

The last, and most important, thing you’ll need is to loudly and clearly ask people to attend. That might mean making the ‘purchase a ticket’ button large, and repeated throughout the website. If you don’t require ticket purchases, you still need to ask people to attend.

These things might seem obvious, but take a few moments and look at your website. How many clicks does it take for someone to find out what time your event is? If you sell tickets, is it immediately obvious how to do so? This information is obvious to you, but isn’t always as obvious to your attendees.

By prioritizing event details, you can also free up your time so you’re not receiving dozens of emails each day about easy-to-answer questions.

Event Week/Weekend

From the event start time through the day after

While your event is going on, you want to be sure all festival materials are front and center. People heading to your website during the event are looking for very specific information like:

  • Where to park
  • What they can and can’t bring in
  • A map of the festival/event grounds
  • Daily schedule

In addition to getting to the event successfully, you’ll want to put your event FAQs and festival rules front and center too.

You want to make it as easy as possible for your attendees to enjoy your event – and that starts with giving them the info they need quickly and easily.

During the event, there is a good chance the majority of people accessing your website for the above information will be on their mobile phones, so it’s crucial that all relevant information is mobile optimized.


The day after your event through pre-season

Don’t let your marketing take a nosedive in the off-season. Have you ever gone to an event’s website a few weeks after the date has passed, and they still have all of the old information up? It’s a frustrating user experience.

Instead, take the off-season to thank attendees, secure sponsors and vendors, and build excitement for next year’s event. You can help generate buzz about your event by showcasing your economic or community impact and producing regular, engaging content (blogs, videos, press releases, etc.) that highlights how exciting your event is.

The off-season is also a prime time to find new sponsors and vendors/speakers/artists for next year. Use your website to focus on these two groups during this time.

How to Showcase Seasonal Information

Providing season information doesn’t mean creating a homepage filled with text. There are many ways to showcase this information in a user-friendly, design-friendly way.

Let’s take two examples: an art festival and a food and wine festival…

Use Your Hero Image Wisely

Your hero image is that ‘above the fold’ image users first see when they get to their website. Utilize that precious space for important seasonal goals. This allows the user not to have to scroll for information or look through your navigation for prime info.

Artisphere, an art festival, takes advantage of the off-season by showcasing their community impact, promoting their VIP ticket packages, and calling artists to apply for next year’s festival.

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Internet Businesses Tips

$13-$16/hr Sedgwick Hiring Home-Based Service Center Associates

Sedgwick is hiring Service Center Associates full-time. Also, there is a requirement to expedite the customer service claims process. Your main role is to connect the customer to the right customer service claims specialist who is right for their case.

The EASIEST Ways To Earn Extra Cash Online…

One of the good perks about this role is that benefits start on day 1. For example, you’ll get PTO after 60 days. But you’ll get medical benefits as early as your first day. And, paid training is available and the opportunity to work within a team environment. So, if you are desiring the feel of a full-time team-oriented environment with the opportunity to work from home, this may be a good entry-level fit for you!

I also recommend FlexJobs. The company has an A+ rating with the Better Business Bureau, along with a money-back policy if you are unhappy with the website. FlexJobs guarantees that every single job is 100% legitimate.

Start Searching for Work from Home Jobs

Requirements at Sedgwick

First, let’s talk about the requirements for this job. As with all work from home opportunities, Sedgwick has their job requirements. The requirements (from work-at-home job listing) include:

  • Must have a High school diploma or GED.
  • Have to be PC literate, including Microsoft Office products (Must have access to own PC or Laptop).
  • Must have excellent written and verbal communication skills. 
  • Must be able to work within the company’s claim processing timelines. 
  • Should engage in keeping a quality service culture with the Customer Service Team. 
  • Expected to attend and keep to scheduled work hours.
  • One (1) year of clerical or customer service experience or equivalent combination of education and experience preferred.

RELATED: Sitel At-Home Customer Service Agent ( Hourly pay and benefits available)



Next, let’s talk about the pay rate. Compensation is $13 hourly. Additionally, you’ll be paid bi-weekly.

RELATED: 15 Legit Work at Home Jobs That Offer Healthcare Insurance

How  To Apply at Sedgwick

Finally, go here to apply today at Sedgwick website. Specifically, use the search “Work from home”.

Looking for More Customer Service Jobs?

To view other customer service job leads, you can find those by going to:



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Internet Businesses Tips

$12/hr – Work at Home Customer Service & Sales

Asurion is hiring Work at Home Customer Service & Sales Agents. The company offers remote home-based positions in the US to individuals that are able to sell insurance for electronic devices such as televisions, cell phones, computers and more. You will be assisting customers regarding anything from lost, stolen or damaged mobile phones to malfunctioning computers or TVs. The technology company has been in business since 1994 and claims to have over 15,000 employees providing customer service with the majority working from home.

Asurion pays their Customer Care Agents around $12 – $15 per hour but you will need to have a flexible schedule as the working hours are not fixed. You are also able to work overtime to earn extra money as well.

All agents will receive  a $3,000 Sign On Bonus as long as you start by 7/31. $1,000 paid after 30 days, $1,000 paid after 60 days & $1,000 paid after 180 days.

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