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Why Digital Marketing Is More Important Now Than Ever


Half a dozen years ago I read a study suggesting that, by 2025, Fortune 500 companies would be spending 80% of their marketing budget on digital marketing and only 20% on traditional marketing. Traditional marketing encompasses things like television and newspaper ads, event sponsorships, and billboards – historically trusted places to invest marketing dollars. Many at the time laughed at imagining businesses pulling away from these so heavily to spend on things like websites, online ads, and search engine ranking.

2020 was full of uncertainties. The one thing that has been constant since mid-March of 2020 is how much we’ve shifted even more so to digital. Between March 1st of 2020 and March 17th of 2020 home internet use in the United States increased by 18% – in less than three weeks. By late March, over 80% of consumers said they either already had begun consuming more online content or expected to in the coming weeks.

During times of uncertainty, many companies look to cut marketing budgets. History shows that’s not a smart move. In fact, companies that recover best coming out of hard times invested in modernizing their marketing plans and engaging their customers in new ways.

Digital Marketing is Here to Stay

Americans’ habits have changed and most experts agree that we won’t go back to the way things were even once we’re past the pandemic. Consumers have become more reliant on online shopping – versus brick-and-mortar stores. Businesses are doing more vendor research online versus the ubiquitous lunch meetings of old. People are staying home and working from home more than ever before – changing how they consume media.

Is Your Marketing Budget Up-to-date?

We get asked frequently, “how much money does our business need to allocate toward marketing?” The answer is: it depends. Are you trying to grow 5% a year or 15% a year – or even 50%? Is your customer base one-and-done or do you have a recurring revenue model?

While these questions are important, it is also important to ask how your marketing budget should be spent. Most surveys indicate that corporate marketing budgets have approached and are now exceeding 50% going toward digital marketing – deploying these resources toward web design, content marketing, search engine optimization (SEO), online ads, social media ads, and more.

A Trusted Partner is Key

Having a great website isn’t enough for most businesses to succeed in digital marketing – but it’s a great first step. To navigate the constant evolution of marketing, it is critical for businesses to have a trusted partner to help chart their marketing path forward. Often for less than the cost of a full-time marketing professional, small businesses can begin a relationship with a firm that brings decades of combined digital marketing experience to craft a strategy for your business. That trusted partner can tell you where to invest in marketing and, most importantly, where not to waste valuable time and resources. (Helping small businesses is our specialty. Interested in learning more? Schedule a call.)

The world has changed. People’s behaviors have changed. Is your company adapting? Is your digital marketing strategy positioning you for success? Is your marketing budget aligning with today’s trends and data? Do you have a digital marketing partner to help you navigate the fast-changing marketing landscape?

If you want to be successful on the other side of this uncertain time, these are the questions you should be asking. Digital Marketing is here to stay. Those who invest in it wisely will be the companies that thrive.



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Internet Businesses Tips

8 Awesome Work at Home Jobs For Pregnant Stay at Home Moms


Being a pregnant stay at home mom and working from home can be a tough challenge. However, it is good to keep the mind and body busy during this time. We as moms all know how hard it is to work from home with a lot of background noise. That’s why it is much easier to begin your search before your new baby arrives.

The EASIEST Ways To Earn Extra Cash Online…

There are many work from home jobs that offer great pay with the flexibility to work when you want. However, you shouldn’t take on a job that’s too stressful and demanding. In today’s post, I have gathered a variety of work from home jobs you can do while pregnant.

8 Awesome Online Ideas for Pregnant Stay at Home Moms

1. Start a Blog

I am a clear witness of this. Myself as well a few people I know who are stay at home moms have blogs. You can start a blog and share ideas on financial budgeting, fashion tips, favorite recipes and more. If you are new to blogging, I recommend reading my article on how to start a blog in 6 steps. I have also created a free video series on how to start a money-making blog from scratch without experience.  For those who have a blog set up and are trying to find extra ways to make money, check out the top 5 ways bloggers make money working from home.

2. Transcription

If you have fast and accurate typing skills, transcription may be a great option for you. There are several companies that will hire you with little to no experience at all. All is needed is an updated computer with high-speed internet and a good quality headset. Companies like Transcription Hub  and Transcribe Me are always looking for entry-level transcribers. In addition, you can also learn how to start your own transcription career from home.

8 Flexible High-Paying Online Jobs for Stay At Home Moms

3. Writing

While writing is not for everyone, there are a variety of ways you make money with the necessary skills. If you do have the talent to write, there are sites like Textbroker that will allow you to work from home whenever you want. In addition, you can find writing tasks on sites like Elance and Odesk. If those don’t interest you, I recommend looking at this list of 30+ freelance writing sites and this monster list of 100+ Work From Home Writing Jobs.

4. Start a Freelance Business

Perhaps you have amazing home decorating skills, great photography skills, or an expert at decorating cakes. You can work for yourself and market yourself as a freelancer. Get business cards or flyers and pass them out in your neighborhood. This is a great way to build up clients by word-of-mouth networking. Starting a freelance business can be very lucrative in the long run. It just takes time and patience.

5. Web Search Evaluation

 If you are great at browsing the internet you can work from home as a web search evaluator. This is a non-phone job that allows you to make your own schedule. Legitimate companies like Appen and Lionbridge are almost always hiring. If you are looking for a pretty decent income, then you should check out web search evaluation.

6. Become a Virtual Assistant

This is a career that is in high demand. If you have remarkable clerical and computer skills, you will qualify for this type of work. Companies like Virtual Gal Friday and Fancy Hands regularly hires virtual assistants to work from home.

7. Tutor Students Online 

Tutoring is a great way for pregnant stay at home moms to earn extra income. You can utilize your skills and tutor students at your house or completely online. For online tutoring, you will need a computer with high-speed internet and a good quality webcam. Sites like VIPKID, Tutor.com and Brainfuse are great sites to check out.

8. Sell Homemade Items

If you enjoy creating handmade items. making jewelry, or any other creative projects, you can start making money on sites like Etsy and Shopify.  This will require you to have start-up materials, postage and packaging items, and your creative mind.  I have been blown away by the number of women that are working from home selling their handmade items online.  If you market yourself well, you can be on your way to a very successful career.

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Work At Home Jobs for Stay At Home Moms

 



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Internet Businesses Tips

Best 3 Ways To Make Money at Home


I always try to share as many ideas on how to make money from home, and starting your own podcast might be an option that you haven’t thought about. You can actually start your own successful podcast for under $100 so no special or expensive podcast equipment is required.

The EASIEST Ways To Earn Extra Cash Online…

I’m sure you have a few favorite podcasts that you regularly listen to on iTunes, Apple, Spotify and even Google but first let’s find out exactly what a podcast is.

What is a Podcast?

A podcast is recorded digital audio that is created as episodes on any topic and uploaded to streaming applications as a way to share information, knowledge and ideas.

It’s also a great way to grow and develop podcast listeners and an opportunity to make money through various methods such as sponsorships, affiliate marketing, subscriptions and so on.

How to Start a Podcast

According to Edison Research there are around 90 million people listening to podcasts each month and growing. That’s an astonishing amount of listeners and a perfect time for you to start up your very own podcast.

The basics that you need to start a podcast are, of course;

  • A microphone with added pop filter
  • Updated computer and laptop
  • Audio editing software ike Audacity
  • A quiet place to record your content.

When starting out in podcasting you can also easily bootstrap with just your smartphone and a decent headset.

You will also need audio editing software as mentioned earlier. A free one you can use is Audacity and there are lots of instructional videos on YouTube that will show you how to use Audacity. You can also use Zoom as another option but there are better podcast editing applications that have a more professional standard such as GarageBand if you have a Mac or Alitu which does have a monthly/annual fee.

Another popular platform for creating podcasts is YouTube itself. More and more creators are using YouTube to stream podcasts and share it on other podcast hosting platforms too.

Other things you will need to consider is a reason to start podcasting. Besides thinking of it as a way to make money, what do you have to offer? What do you want to share with your podcast audience? What do you want to talk about?

  1. Choose a topic
  2. Choose a podcast name
  3. Decide on length of podcast
  4. Create a podcast theme and brand
  5. Decide how often you want to publish a podcast. Create a podcasting calendar for the year and schedule.

The more you publish good regular content with searchable keywords the quicker you will be found by Google. Set up a content calendar so you will always have a key topic to outline, talk about and publish for the year. This also gives you time to network and invite relevant guests onto your podcast if you plan on doing interviews.

You May Also Like:Get Paid To Use Your Voice: 7 Ways To Make Money Online

How To Make Money Podcasting

Now to the part you’ve been waiting for, how to make money podcasting. As mentioned earlier, there are quite a few ways to start your own podcast and make money from home. Some are good for the beginning stage of podcasting while others are better when applied to a more established podcast.

11 ways have been identified to make money from podcasting and they are as follows:

  1. Affiliate Marketing ( Amazon & ShareSale)
  2. Sponsors and Advertisers ( MidrollAdvertiseCast )
  3. Create and Sell your online courses (Kajabi & Teachable)
  4. Coaching and Consulting (Wyzant)
  5. Crowdfunding and Donations ( Patreon)
  6. Hosting Events & Seminars
  7. Sell Branded Merchandise (Printful & Tee Spring)
  8. Sell Ebooks or other physical products
  9. Public Speaking Engagements

You can use a combination of these methods to make money podcasting while at home which with regularly downloaded content can add up to thousands.

How Much Money Can You Make Podcasting?

This depends on how much work you are willing to put in to grow a loyal audience, and the amount of followers you have. It can be from a few hundred dollars to a full-time income. One of the most popular podcasters within the passive income niche is Pat Flynn and he earns around $100,000 per month.

To put this into perspective, if you have 10,000 downloads per podcast episode you could potentially earn between $500 – $900 through affiliate marketing alone per episode.

Popular Podcast Hosting Platform To Use

To be able to get your podcast easily found you will need a podcast host platform and there are a number of them that are available both for free and at a cost. As a beginner you will want a hosting platform that is easy for you and your listeners to use and navigate and also great to look at. I’ll share the three most popular ones out there.

#1 – BuzzSprout

One of the easiest podcast hosting platforms to host, promote and track your podcast performance and great for beginners. There is a free plan available but it does have limitations. You can use one of the paid options instead to have your podcasts hosted forever.

#2 – Simplecast

Another great podcast platform that is perfect for the beginner and provides unlimited storage, great analytics and a 14-day free trial. Prices go up in tiers depending on your requirements.

#3 – Captivate

This podcast hosting platform is very popular and you have the option to use the 7 day free trial to try out the many features such as analytics, an automatic website and call to action functions to generate email leads.

Having the right hosting platform when starting out is one of the best ways to help you make money from home with your podcast.

Final Thoughts on How to Start an at Home Podcast

From the information shared this is another great avenue to make money from home if you have a niche topic that you enjoy talking about. You can create quite a large podcast audience by providing great content then you could start to earn excellent podcast revenue.

Once you become established you can set up your branding to include a podcast website as an additional avenue to make money with ads, sponsorships and promote your content to an even wider audience.

If you have found this topic interesting why not share it with others and start a new at home podcasting business.

Explore These Alternative Ways To Make Money at Home:

How To Start A Money-Making Blog Today ( Free Training)

Love Reading? Top 10 Ways To Earn Money Online as a Paid Book Reviewer

How To Make Money Selling Avon Beauty Products Online

Make Money Writing and Selling Your E-Books Online: 7 Ways To Earn

Start Your Own Podcast Make Money At Home



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